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Smartpay Market Share Analysis for November 2025

"Smartpay is the largest independently owned and operated EFTPOS provider across Australasia. We’ve been helping Kiwi and Aussie businesses with payment solutions for almost 20 years and have supplied over 48,000 EFTPOS machines to over 35,000 merchants. We develop our own software and service on our terminals and we’re constantly working to bring the latest in EFTPOS and mobile payments technology. We know you’re juggling lots of balls running a business and we want to make EFTPOS easy so it’s one less thing on your list. With 24/7 service we’re here to help when you need us, but most of the time we know you just want us to deliver simple, reliable EFTPOS so you can focus on what you do best."

Finance > Finance - Other

Domainsmartpay.com.au

Year Founded1987

Employees51 - 200

Annual Revenue$25M - $50M

Smartpay

Smartpay (including company regionals)

smartpay.com.au

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Smartpay Revenue up to November 2025 is 25M - 50M

revenue generated by Smartpay top domains

Smartpay top domains revenue over 3 years

Revenue for Smartpay top domains

smartpay.com.au25M - 50M

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Total visits to Smartpay's top domains

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Total visits last 3 months

Subsidiaries Breakdown

smartpay.com.au15K

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Avg. visit duration in Smartpay's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

smartpay.com.au00:01:14

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Avg. pageviews on Smartpay's top domains

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Average page views last 3 months

Subsidiaries Breakdown

smartpay.com.au1.87

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Smartpay top competitors by domain

Top similar sites in November 2025, ranked by their affinity

myzeller.comCompany NameZellerEmployees201 - 500HQAustralia, MelbourneAnnual revenue$2M - $5MTotal visits86.9KFinance > Finance - Other

Top technologies used by Smartpay

These are the website technologies, by industry, used by Smartpay top domains

Payment & Currencies (18)

Cart Functionality

Advertising (13)

DoubleClick

Conversion & Analytics (7)

Google Analytics

eCommerce (7)

WooCommerce

More Technologies

14

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News & Signals from Smartpay

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsShift4 Corporation is planning to acquire Smartpay Australia for $180M.Shift4, a US-based payments processing firm, has entered into a definitive agreement to acquire Smartpay, a payment processing and point of sale (POS) solutions provider operating in Australia and New Zealand, for $180 million.

NewsTechnology Holdings Limited sells assets to Smartpay Australia in the amount of $13M.Dual-listed eftpos terminals provider Smartpay has acquired the business assets of Dunedin-based Technology Holdings Ltd (THL), which is in receivership owing more than $13 million.

NewsSmartpay Australia receives award Best for Flexibility.Award-winning flexibility: Besides being recognised for value, Smartpay also won the "Best for Flexibility" award, further cementing its position as a versatile and cost-effective solution for businesses of all sizes.