Smartpay Market Share Analysis for November 2025

"Smartpay is the largest independently owned and operated EFTPOS provider across Australasia. We’ve been helping Kiwi and Aussie businesses with payment solutions for almost 20 years and have supplied over 48,000 EFTPOS machines to over 35,000 merchants. We develop our own software and service on our terminals and we’re constantly working to bring the latest in EFTPOS and mobile payments technology. We know you’re juggling lots of balls running a business and we want to make EFTPOS easy so it’s one less thing on your list. With 24/7 service we’re here to help when you need us, but most of the time we know you just want us to deliver simple, reliable EFTPOS so you can focus on what you do best."