SoFi Market Share Analysis for May 2026

SoFi Technologies, Inc. is an American personal finance and financial technology company. Founded in 2011 at Stanford University, it operates as a direct bank and supports other financial institutions through its technology platform. As of 2024, SoFi reports 9.4 million customers and 160 million platform accounts.

Finance > Banking Credit and Lending

Domainsofi.com

Year Founded2011

Employees1001 - 5000

Annual Revenue> $1B

SoFi

SoFi (including company regionals)

sofi.com

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SoFi Revenue up to May 2026 is > 1B

revenue generated by SoFi top domains

SoFi top domains revenue over 3 years

Revenue for SoFi top domains

sofi.com> 1B

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Total visits to SoFi's top domains

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Total visits last 3 months

Subsidiaries Breakdown

sofi.com27.6M

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Avg. visit duration in SoFi's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

sofi.com00:04:27

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Avg. pageviews on SoFi's top domains

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Average page views last 3 months

Subsidiaries Breakdown

sofi.com5.86

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SoFi top competitors by domain

Top similar sites in May 2026, ranked by their affinity

nerdwallet.comCompany NameNerdWalletEmployees501 - 1000HQUnited States, California, San FranciscoAnnual revenue$500M - $1BTotal visits23.1MFinance > Finance - Other

Top technologies used by SoFi

These are the website technologies, by industry, used by SoFi top domains

Advertising (17)

DoubleClick

Conversion & Analytics (11)

Google Analytics

Social (7)

Instagram

Mobile (6)

Meta Viewport

More Technologies

12

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News & Signals from SoFi

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsSoFi launched Composer by SoFi, an AI-powered investing platform on Jun 23rd '26.Digital financial services app SoFi has introduced an AI-powered investing platform.

NewsSoFi hired Noto as CEO on Feb 1st '18.Noto was named SoFi's CEO in February 2018, and over the past eight years, the 58-year-old has followed a classic banking playbook: sell more financial services to more customers and become central to their financial lives.