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The Counter

The Counter Market Share Analysis for November 2025

the counter® is a contemporary burger restaurant with customizable gourmet burgers, including vegetarian, plus beer and wine.

Food and Drink > Restaurants and Delivery

Domainthecounter.com

Year Founded2003

Employees501 - 1000

Annual Revenue$500M - $1B

The Counter

The Counter (including company regionals)

thecounter.com

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The Counter Revenue up to November 2025 is 500M - 1B

revenue generated by The Counter top domains

The Counter top domains revenue over 3 years

Revenue for The Counter top domains

thecounter.com500M - 1B

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Total visits to The Counter's top domains

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Total visits last 3 months

Subsidiaries Breakdown

thecounter.com27.2K

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Avg. visit duration in The Counter's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

thecounter.com00:05:01

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Avg. pageviews on The Counter's top domains

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Average page views last 3 months

Subsidiaries Breakdown

thecounter.com5.89

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The Counter top competitors by domain

Top similar sites in November 2025, ranked by their affinity

jakesburgersandbeer.comCompany NameJakes Burgers and BeerEmployees201 - 500HQUnited States, Texas, GrapevineAnnual revenue$50M - $75MTotal visits11.4KFood and Drink > Restaurants and Delivery

Top technologies used by The Counter

These are the website technologies, by industry, used by The Counter top domains

Advertising (6)

DoubleClick

Payment & Currencies (4)

Cart Functionality

Social (4)

Instagram

Conversion & Analytics (3)

Google Analytics

More Technologies

9

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News & Signals from The Counter

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NewsThecounterburger sold assets to Grist Magazine, Inc. on May 1st '22.I'm thrilled to share that Grist has acquired the archive and brand assets of The Counter, a decorated nonprofit food and agriculture publication that Grist Magazine, Inc. long admired, but that sadly ceased publishing in May of 2022.

NewsThecounterburger launches Vaquero Burger.The Counter introduces the new Vaquero Burger and more as the chain's latest limited-time menu offerings.

NewsThecounterburger receives award Red Dot Design Award 2021.The Counter was awarded a Red Dot Design Award 2021, which recognizes its unique approach to the category and its sleek aesthetic.