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United Biscuits

United Biscuits Market Share Analysis for November 2025

United Biscuits is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In November 2014, the company was acquired by Yıldız Holding and is now part of Pladis.

Food and Drink > Food and Drink - Other

Domainunitedbiscuits.com

Year Founded1948

Employees> 10001

Annual Revenue> $1B

United Biscuits

United Biscuits (including company regionals)

unitedbiscuits.com

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United Biscuits Revenue up to November 2025 is > 1B

revenue generated by United Biscuits top domains

United Biscuits top domains revenue over 3 years

Revenue for United Biscuits top domains

unitedbiscuits.com> 1B

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Total visits to United Biscuits's top domains

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Total visits last 3 months

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Avg. visit duration in United Biscuits's top domains

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Average visit duration last 3 months

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Avg. pageviews on United Biscuits's top domains

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United Biscuits top competitors by domain

Top similar sites in November 2025, ranked by their affinity

foxs-biscuits.co.ukCompany NameFox's BiscuitsEmployees1001 - 5000HQUnited Kingdom, BatleyAnnual revenue$500M - $1BTotal visits4.6KFood and Drink > Food and Drink - Other

Top technologies used by United Biscuits

These are the website technologies, by industry, used by United Biscuits top domains

Payment & Currencies (23)

PayPal

Social (4)

Instagram

Widget (4)

Twemoji

Email Services (3)

G Suite

More Technologies

8

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News & Signals from United Biscuits

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NewsUnited Biscuits sold assets to PepsiCo, Inc. on Jan 1st '97.PepsiCo acquired Smith's Snackfood Co. in 1997 from United Biscuits, which itself bought the business in 1993.

NewsUnited Biscuits launched McVitie’s Digestives Nibbles on Feb 1st '16.Feb 2016 United Biscuits, a leading international manufacturer of biscuits, snacks and cakes, has announced its new product launch of McVitie’s Digestives Nibbles.

NewsUnited Biscuits launched two new gluten-free bakery products in the biscuit segment for U.K. market on Jun 1st '16.In June 2016, United Biscuits, one of the major multinational food manufacturers launched two new gluten-free bakery products in the biscuit segment for U.K. market.