VRBO Market Share Analysis for May 2026

Book amazing rentals on Vrbo - the most popular vacation rental site in the US. ✓+2 million rentals worldwide ✓19+ million reviews ✓Secure online payment ✓24/7 Customer Service

Travel and Tourism > Accommodation and Hotels

Domainvrbo.com

Year Founded1995

Employees> 10001

Annual Revenue$500M - $1B

VRBO

VRBO (including company regionals)

vrbo.com

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VRBO Revenue up to May 2026 is 500M - 1B

revenue generated by VRBO top domains

VRBO top domains revenue over 3 years

Revenue for VRBO top domains

vrbo.com500M - 1B

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Total visits to VRBO's top domains

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Total visits last 3 months

Subsidiaries Breakdown

vrbo.com49.7M

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Avg. visit duration in VRBO's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

vrbo.com00:02:22

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Avg. pageviews on VRBO's top domains

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Average page views last 3 months

Subsidiaries Breakdown

vrbo.com2.55

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VRBO top competitors by domain

Top similar sites in May 2026, ranked by their affinity

airbnb.comCompany NameAirbnbEmployees5001 - 10000HQUnited States, California, San FranciscoAnnual revenue> $1BTotal visits314.7MTravel and Tourism > Accommodation and Hotels

Top technologies used by VRBO

These are the website technologies, by industry, used by VRBO top domains

Advertising (30)

Google Adsense

Payment & Currencies (14)

PayPal

Conversion & Analytics (13)

Google Analytics

Social (8)

Instagram

More Technologies

13

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News & Signals from VRBO

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsVacation Rentals By Owner will launch sponsored listings on Dec 31st '26.Vrbo is launching sponsored listings.

NewsMattel163 Limited partners with Vacation Rentals By Owner.Uno is partnering with Vrbo for $4-per-night game-themed vacation stays in six U.S. cities.

NewsVacation Rentals By Owner launches six limited-time UNO-themed weekend stays.Mattel and Vrbo are teaming up to launch six limited-time UNO-themed weekend stays across some of Vrbo's top vacation destinations.