How Essor, a Digitally Native Brand Platform, Grew Amazon Sales with Similarweb
Essor turned marketplace noise into clarity, spotting high-growth trends, optimizing pricing, and driving double-digit Amazon growth across its portfolio.
About Essor
Formed in 2024 through BRANDED's acquisition of Heyday, Essor is a multi-brand platform that acquires and scales high-potential, digitally native brands in health, wellness & lifestyle. With 1000s of products and a significant presence on Amazon, Essor combines deep operational expertise with market data to unlock category growth and long-term value.
"Similarweb Shopper Intelligence acts as our lighthouse. It gives us the clarity to see category shifts across brands, Amazon on-site search consumer behavior, and competitor dynamics - all in one view."
Ben Kaminski
Co-Founder & Chairman at Essor
The Challenge
Overcoming sales data overload and growth blindspots
Even with internal data and third-party tools, Essor lacked the external market context needed to understand whether sales shifts were brand-driven or tied to broader category trends. With no competitive visibility, Essor’s brands - like Viking Revolution, a fast-growing men’s grooming line - risked misreading category movements as brand wins, missing early signals, and overlooking growth opportunities.
The Solution
Turning insights into impact across brands
Essor adopted Shopper Intelligence to bring fragmented data into one actionable view of the Amazon marketplace.
With this, Viking Revolution could:
With this, Viking Revolution could:
- Outperform the category in OSS - the biggest marketing channel on Amazon
- Drive double-digit YoY growth across internal and external channels, including Other and Product Pages
- Predict sustainable consumer demand to plan investment with confidence
The Success
From visibility to confident growth decisions
With clearer category visibility, Essor quickly spotted emerging trends and optimized PDPs using high-performing keywords. As a result, Viking Revolution saw rapid growth in the beard and mustache category - quickly rising to the top of the brand list in both overall traffic and organic (reaching the #3 spot), all without investing in paid search on Amazon.
