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How Nexus Helps Brands Grow Amazon Sales with Shopper Intelligence
Nexus uses Amazon sales data to identify emerging trends and optimize marketplace strategy - delivering data-backed growth for its client base.
About Nexus Brand Group
Nexus Brand Group is a full-service marketplace agency specializing in strategic brand management, advertising optimization, and digital growth for consumer brands selling on Amazon. With deep expertise across Amazon’s advertising ecosystem and catalog management, Nexus partners with brands to build competitive advantages.
"We rely on Similarweb's Shopper Intelligence to drive strategic growth for our customers, especially when it comes to uncovering whitespace and new growth opportunities across the marketplace. The data is a key part of our monthly and quarterly customer market reports."
Chris Purcell
Founder, Nexus Brand Group
The Challenge
Going beyond first-party data to detect growth blindspots
While Nexus has robust first-party Amazon data, they needed the competitive context Shopper Intelligence provides. Gaining visibility into category trends, 1P vs. 3P breakdowns, and niche product lines was crucial for detecting blindspots and optimizing growth strategies for their clients.
The Solution
Finding what “good” looks like - faster
Shopper Intelligence benchmarks performance at the category, brand, and ASIN level - fueling smarter pricing and assortment strategies. With these insights, Nexus optimizes retail media spend, avoids overspending, and maximizes sales ROI for the brands they manage.
The Success
Strategic reports powered by actionable sales and search data
With clearer category visibility, Nexus is able to deliver periodical insight reports that help customers make better business decisions. By identifying high-intent keywords, they optimize product pages (PDPs) and refine retail media spend for maximum impact.
