Postscript Increases Sales Leads by 27% With Similarweb Insights
Learn how Postscript tapped into Similarweb to enhance its lead generation, segmentation, and quality, automating its ecommerce SMS strategy.
About Postscript
Based in Arizona, USA, Postscript is a premier SMS platform specializing in personalized text marketing for Shopify and Shopify Plus merchants, helping them to enhance their brand-customer engagement.
"Thanks to Similarweb, we have been able to identify, enrich, and segment our target market. Similarweb is the clear winner in terms of quality data."
Hannah Duncan
Director of Operations at Postscript
The Challenge
Unreliable, labor-intensive lead acquisition
Postscript grappled with the challenges of obtaining and categorizing high-quality leads. Their process leaned heavily on multiple data providers, requiring tedious manual segmentation. Further complicating the issue, much of the data they had access to needed to be reviewed and updated.
The Solution
Similarweb's seamless Salesforce integration
With Similarweb and its Advisory Services team, Postscript automated lead generation, lead management, and segmentation processes, integrating seamlessly with Salesforce.
The Success
High-quality leads and automated pipeline
Postscript achieved an immediate 27% increase in leads in just one month. By utilizing Similarweb’s Salesforce Connector, Postscript enhanced the quality of leads and automated segmentation, resulting in a refreshed and higher quality lead pipeline that's distributed efficiently via Salesforce.
