Purchase Order/Service Order Terms & Conditions

Last updated: July 13, 2025

These terms & conditions (“Terms & Conditions”) shall govern any purchase order, service order or other order or agreement for the access to or use of the Services (as such term is defined herein) issued by or on behalf of any party and accepted by Similarweb Ltd. or any of its Affiliates, which references or incorporates these Terms & Conditions (each, an “Order”). Each such Order, together with these Terms & Conditions, forms an agreement between such party (the “Customer” or “Licensee”) and the Similarweb entity designated in such Order (“Similarweb”), and is referred to herein as the “Agreement”. The effective date of the Agreement (“Effective Date“) shall be the date of Customer’s signature of the Order, unless stated otherwise in the applicable Order. Similarweb and Customer are referred to herein individually as a “Party”, and collectively as the “Parties”. “Affiliate,“ as used herein, means a legal entity that directly or indirectly controls, is controlled by or is under common control with a Party.

1. Data; Scope of License

Similarweb is the owner or licensee of Similarweb Digital Data, a set of market intelligence information and insights consisting of estimated traffic and engagement data for websites, mobile apps and other digital properties and related information (the “Data”), a SaaS based platform enabling access to the Data (the “Platform”), and related products and solutions consisting of, based on or providing access to the Data (the “Solutions”). Similarweb grants Customer a non-exclusive, non-transferable, worldwide, revocable and limited license to use a version of the Platform and/or one or more Solutions, in each case including the “Product Features” listed in the Order (referred to herein as the “License Features“, and the Platform and Solutions are collectively referred to herein as the “Services”) for the purpose of Customer accessing and viewing the Data enabled via the Platform and/or Solutions for Customer’s internal business purposes (the “License”). The License shall allow access to and use of the Services via the Platform, where applicable, through the number of user licenses specified in the Order and/or, where applicable, through the number of API queries or calls permitted in the Order, only by the Customer employees, contractors or agents who are both (i) part of the Customer group or division named in the Order (if applicable), and (ii) designated by an authorized representative of Customer to Similarweb as Customer’s authorized users (the “Named Users”); provided that any employees, contractors or agents of Customer to be designated as Named Users are subject to approval by Similarweb, such approval not to be unreasonably withheld. For Licenses including access to the Platform, an initial representative of Customer authorized and designated by Similarweb, after providing certain contact information and registering for access to the Platform, shall serve as the administrative Named User (“Administrative Named User”) on behalf of Customer. The Administrative Named User shall designate the remaining Named Users by providing their names, business email addresses and primary locations through an administrative page or tool within the Platform. By designating any individuals as Named Users, Customer represents and warrants that it has obtained from such individuals any consent required of them under applicable laws to provide their names, email addresses, and any other contact information necessary in order to facilitate their registration and access to the Platform and use of the Services and for Similarweb to contact them in connection with their use of the Services. Each Named User will receive instructions and/or a link, and will be required to enter contact details and related information, in order to obtain access to the Platform and rights as a Named User on behalf of Customer. Any other use of the Platform or other Services that is not specified in this Agreement, including use by any other employees, agents, contractors, consultants, representatives, personnel or other parties or individuals of or on behalf of Customer or its Affiliates, is prohibited. Unless explicitly provided otherwise in this Agreement, Customer shall be liable for all acts or omissions of Named Users pursuant to this Agreement as if they were the acts or omissions of Customer. Without limiting the foregoing, Customer agrees that Similarweb may immediately suspend access to the Services of any Named User if Similarweb has reason to believe that such Named User is in breach of any provision of this Agreement, provided that Similarweb shall make reasonable efforts to notify Customer of such suspension and the basis therefor as soon as practicable. Under the License, Similarweb shall provide to Customer, for each Named User, a user name and password for logging into the Platform. Following the registration of Customer’s Administrative Named User, Customer’s use of the Platform shall be enabled. Customer shall have the right to reassign any of the user licenses provided hereunder, from one of the individuals currently specified as a Named User to any other Customer employee, contractor or agent who is part of the Customer group or division named in the Order (if applicable), by designating through the Platform administrative page or tool the name, business email address and primary location of the person intended as the new Named User, provided that: (a) such reassignment and change may be rejected by Similarweb if determined by Similarweb to be in violation of its policies, and (b) Customer may not reassign any Named User more than a total of two (2) times in the aggregate during the Initial Term and any Renewal Term of this Agreement. An email address for a Named User shall only be associated with a single person. Group, department, or other multi-party email addresses shall not be assigned as Named Users (e.g. Marketing@Customer.com).

2. Intellectual Property Rights & Restrictions

All intellectual property rights in the Services and any part thereof, including any and all derivatives, changes and improvements thereof, lie exclusively with Similarweb and/or its licensors. Solely with respect to Similarweb licensors’ intellectual property rights in any third-party data provided by Similarweb in the Services, such third parties shall retain all right, title, and interest in such data. Customer shall not perform or attempt any of the following: (i) sell, lease, sublicense or distribute any rights of use in the Services or any part thereof or allow any third party to use such rights, for any purpose (including via sale/resale/as a service bureau or managed service, or publication/distribution); (ii) reverse engineer, decompile, or disassemble the Services or any part thereof; (iii) modify the Services or any part thereof, or grant any other third party the right to do so; (iv) represent that it possess any proprietary interest in the Services or any part thereof; (v) directly or indirectly, take any action to contest Similarweb’s intellectual property rights or infringe them in any way; (vi) except as specifically permitted hereunder, use the name, trademarks, trade-names, and logos of Similarweb; or (vii) use the Services or any part thereof externally or create derivative works from the Services or any part thereof for external use.

Customer agrees that its access to and use of the Services or any part thereof and its use and storage of any data derived from such use, shall be limited to devices and resources with commercially reasonable security standards to protect against unauthorized access to or use of such data, with at least the same level of security used to protect Customer’s own confidential information and data.

3. Consideration

In consideration for the License granted to Customer, Customer shall pay Similarweb the fee as set forth in the applicable Order (the “License Fee“). All License Fees are exclusive of Sales Tax/VAT, where applicable. Payments shall be made according to the payment terms set forth in the applicable Order. If no payment terms are specified in the applicable Order, payments shall be made within thirty (30) days of the date of an invoice issued from Similarweb. Any payment not paid by Customer to Similarweb when due shall bear interest at the rate of 1.5% per month (but no more than the maximum rate allowed by applicable law), and shall constitute sufficient cause for Similarweb to immediately suspend performance and terminate this Agreement. The License Fee for each Renewal Term shall increase by up to seven percent (7%) above the License Fee applicable in the immediately preceding Term, unless the License Features for the Renewal Term change or Similarweb otherwise notifies Customer at least sixty (60) days prior to the start of the applicable Renewal Term. Any discount provided by Similarweb on the License Fee for any Term shall apply for that Term only; License Fees upon renewal shall be based on Similarweb’s applicable list price in effect at the time of the renewal. For any renewal in which the scope of the Services is reduced or increased from the scope in effect during the prior Term, the License Fee shall be adjusted in accordance with Similarweb’s then-current list price in effect at the time of the applicable renewal. In the event that Customer’s access to the Services is suspended due to non-payment, the Term will continue to run as stipulated in the Agreement, and Customer shall neither be entitled to any refund of prepaid fees nor be excused from any future payment obligations under this Agreement.

4. Taxes

Customer is solely responsible for payment of any sales, use, VAT, or other taxes resulting from the acceptance and/or use of the License (other than taxes on Similarweb’s income assessed against Similarweb directly by a taxing authority). If any such taxes are required to be withheld, Customer shall pay an amount to Similarweb such that the net amount payable to Similarweb after withholding of taxes shall equal the License Fee as set forth in the Order, which would have been otherwise payable under this Agreement. In the event Customer intends to withhold any taxes or other charges from its payment to Similarweb in accordance with applicable laws, it shall notify Similarweb of the amount to be withheld, so that Similarweb may issue or reissue an amended invoice reflecting a grossed-up fee, so that the net amount payable to Similarweb after withholding of the applicable taxes or charges shall equal the License Fee as set forth in the Order.

5. Technical Support

During the Term of this Agreement, Similarweb will provide Customer technical support for the Platform during the Technical Support Hours as specified in the applicable Order, and shall include trouble-shooting response (by chat or email), receipt of minor updates and bug fixes and patches for reproducible and verifiable errors in the Platform.

6. Confidentiality

All designs, engineering details, and other technical, financial, marketing, commercial and other information pertaining to the Services, this Agreement, and/or either Party’s business activities, as disclosed from one Party and/or its Representatives (“Discloser”) to the other Party and/or its Representatives (“Recipient”), shall be considered “Confidential Information”. Such information will be considered Confidential Information whether written or otherwise, and regardless of whether expressly marked as or stated to be confidential. Confidential Information shall also include any analyses, notes, or derivative works that reflect (in whole or in part) any Confidential Information, as well as any information that would reasonably be understood to be confidential due to the nature of the information or the circumstances of its disclosure. Confidential Information shall not include information which the Recipient can prove: (i) is or becomes generally known or available to the public through no wrongful act of the Recipient or on its behalf; (ii) was already known to Recipient prior to disclosure by the Discloser; (iii) is later disclosed to Recipient by a third party who is under no confidentiality obligation as to the information involved; or (iv) is independently developed by the Recipient without use of or reference to the Confidential Information provided by the Discloser.

Recipient agrees to use Discloser’s Confidential Information only in connection with the License, to keep such Confidential Information confidential, and not to reproduce, copy, or disclose such Confidential Information to any third party, except with Discloser’s prior written consent or as otherwise permitted in this Agreement. If Recipient is required to disclose any Confidential Information as a result of court order or other legal process, it shall be entitled to disclose such Confidential Information provided that (i) it will provide Discloser with prompt prior notice of such requirement in order to provide Discloser an opportunity to take legal action to prevent or limit the scope of such disclosure; and (ii) it shall limit disclosure to the required minimum. Nothing herein shall prohibit Recipient from sharing Confidential Information with its Representatives as necessary to facilitate the operation of this Agreement. The term “Representatives” shall mean the Recipient and its Affiliates and their respective employees, consultants, attorneys or other agents and/or third parties (excluding any competitors of the Discloser) that may gain access to the Confidential Information through the Recipient, provided (a) such Representatives are subject to confidentiality and non-use obligations at least as restrictive as the terms herein, and (b) Recipient shall be responsible for any act or omission by its Representatives, including Representatives who hereafter become former Representatives, that is not in conformance with the terms of this section, as if such act or omission were that of Recipient. Nothing herein shall (1) permit Customer to provide access to the Platform or Data to entities or individuals outside the scope of the Order or Section 1 of this Agreement, or (2) limit Similarweb from disclosing the terms of this Agreement to potential financing sources, security holders, strategic partners and advisors.

7. Warranties; Disclaimer

Similarweb represents and warrants that, with respect to the Platform, all of the License Features included in the License (as listed in the Order) will function, during the Initial Term and any Renewal Term, in accordance with the description of those License Features included in Similarweb’s then-current standard Platform documentation. Customer agrees and acknowledges that: (a) the Data consists of estimated metrics generated by Similarweb based on information and content obtained by Similarweb from various sources including third party sources; (b) Similarweb does not represent or warrant, and shall not be held responsible for, the accuracy of the Data or for any omissions of data in or from the Services or any part thereof; (c) Similarweb shall have no responsibility or liability for any action or inaction by Customer or any of its Affiliates, customers, partners or parties with whom Customer does business, whether or not based in whole or in part on the Data accessed or used by Customer; and (d) the Services are provided to Customer pursuant to a license agreement, and shall not be understood or interpreted as a sale by Similarweb of the Data, Platform, Solutions or any part thereof, or any associated materials or deliverables.

EXCEPT FOR THE WARRANTY PROVIDED HEREIN, SIMILARWEB PROVIDES THE USAGE OF THE DATA, PLATFORM AND SOLUTIONS TO CUSTOMER ON AN “AS IS” BASIS, WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING THE WARRANTY OF MERCHANTABILITY, NON-INFRINGEMENT, AND FITNESS FOR PARTICULAR PURPOSE. SIMILARWEB DOES NOT WARRANT THAT THE DATA, PLATFORM, SOLUTIONS OR ANY SERVICES RELATED THERETO WILL BE DELIVERED OR PERFORMED ERROR-FREE OR WITHOUT INTERRUPTION.

8. Indemnification

8.1. Customer Indemnity. Customer shall defend, indemnify, and hold Similarweb harmless from and against any and all damages assessed against Similarweb (including reasonable attorney’s fees), by a court of competent jurisdiction or pursuant to a negotiated settlement, in favor of any third party as a result of such third party’s claims arising in whole or in part from reliance on the Data or Services provided or made available to such third party by Customer, or on products or services provided to such third party by Customer based on the Data or Services; provided: (a) Similarweb notifies Customer promptly in writing of any such claim and gives full and complete authority, information, and assistance to Customer in the defense of such claim; (b) Similarweb does not make any admissions or otherwise respond to any such claim without Customer’s written consent; and (c) Customer shall have sole control of the defense of any such claim and of all negotiations for its settlement or compromise, provided that Similarweb must approve any such settlement or compromise that does not fully release Similarweb from any and all liability in relation to such claim, or which includes, directly or indirectly, any admission of guilt, liability or wrongdoing by or on behalf of Similarweb or which requires the payment of any compensation or damages by Similarweb. The foregoing states Customer’s entire liability with respect to third party claims against Similarweb based on reliance on the Data or Services, or on products or services provided by the Customer based on the Data or Services.

8.2. Similarweb Indemnity. Similarweb shall defend, indemnify and hold Customer harmless from and against any and all damages assessed against Customer (including reasonable attorney’s fees), by a court of competent jurisdiction or pursuant to a negotiated settlement, in favor of any third party as a result of such party’s claim that any part of the Services constitutes an infringement of a patent, trademark or copyright owned by such party, provided: (i) Customer notifies Similarweb promptly in writing of any such claim and gives full and complete authority, information, and assistance to Similarweb in the defense of such claim; (ii) Customer does not make any admissions or otherwise respond to any such claim without Similarweb’s written consent; and (iii) Similarweb shall have sole control of the defense of any such claim and of all negotiations for its settlement or compromise, provided that Customer must approve any such settlement or compromise that does not fully release Customer from any and all liability in relation to such claim, or which includes, directly or indirectly, any admission of guilt, liability or wrongdoing by or on behalf of Customer or which requires the payment of any compensation or damages by Customer. If an allegation of infringement of any intellectual property rights with respect to the Services or any part thereof is made, or in Similarweb’s opinion is likely to be made, Similarweb may at its own option and expense: (1) procure for Customer the right to continue to use the Services or any part thereof, or (2) modify the Services or any part thereof so it or they become(s) or remain(s) non-infringing, or (3) terminate the License and the Agreement and refund a portion of the Fee, on a prorated basis based on any prepaid portion of the Term remaining after the date of termination. Similarweb shall not have any liability to Customer under this Agreement if any allegation of infringement is based upon the use of the Services or any part thereof in a manner not authorized pursuant to this Agreement, or if the infringement arises out of modifications made to the Services or any part thereof unless such modifications are made by Similarweb. The foregoing states Similarweb’s entire liability with respect to infringement of patents, trademarks or copyrights by the Services or any part thereof.

9. Use of Services; Restrictions

9.1.  General. In its use of the Services or any part thereof, or any data obtained from the Services, Customer commits not to attempt to, or to actually: (a) violate any laws, third party rights or Similarweb policies; (b) publish or distribute false, inaccurate, misleading, defamatory, or libelous content; (c) copy, modify, or distribute Data or content from the Platform or Solutions, or Similarweb copyrights or trademarks, or use the Services or any part thereof to compete with Similarweb; (d) except as expressly permitted by Similarweb in connection with the authorized use of a Similarweb API, if applicable, use any crawlers, bots, algorithms or other automatic applications or codes in order to retrieve and collect information through the Platform or Solutions; (e) present or share the Data or information received through the Platform or Solutions without Similarweb’s prior consent, and in the event consent was given, present or share such Data or information without attribution to Similarweb pursuant to Similarweb’s branding guidelines; or (f) sell, dispose, trade, license or otherwise transfer any Data or information received through the Platform or Solutions, which shall be used solely for the Customer’s internal business purposes.

9.2.  Special Use Terms & Restrictions.  The following terms and restrictions shall apply solely to Orders containing the Similarweb features and/or services identified in each subsection below.  Similarweb products, features and/or services released after the date of these Terms and Conditions may be subject to additional Terms and Conditions not contained herein.

(a) App Technographics Data Sourcing Disclosure: App Technographics data is generated by analyzing the files contained within mobile apps. Similarweb accesses such files through the use of generally available tools installed on devices used to download those apps from a regular app store. For the avoidance of doubt, any representations or warranties provided or otherwise referenced in this agreement in relation to the sourcing of data will not apply to App Technographics data, which instead will be covered by this disclosure.

(b) Rank Ranger API: Solely with respect to Customer’s use of the Rank Ranger API, the terms and conditions set forth in https://www.rankranger.com/terms shall apply, in place of these Terms and Conditions.

(c) Global Pass – Global Users: Customers that have purchased the applicable Enterprise Package Services may, subject to the Named User approval requirements set forth in Section 1 herein, designate as Named Users employees, agents or contractors of Customer and/or its Affiliates in the region(s) designated in the Order, provided that access to the Platform may be provided to Affiliates subject to Similarweb’s compliance policies and applicable laws. Customer shall be responsible for ensuring compliance with the Agreement by all Named Users and shall be liable for all acts, omissions, or breach of the Agreement by Named Users, regardless of whether a Named User is an employee, agent or contractor of Customer or Customer’s Affiliate.

(d) Shopper Intelligence Solution; Buyer Intent Feature: The Shopper Intelligence Solution and/or the Buyer Intent Feature, and any data made available therein, are provided in reliance on Customer’s representations and warranties that it does not engage in the business of trading or investing in the securities of companies whose stock or shares are listed on national stock exchanges and which are publicly traded (“Public Companies”). Customer acknowledges and agrees that the Shopper Intelligence Solution and/or the Buyer Intent Feature, including any data made available therein, are provided for internal, market research and benchmarking purposes only, and Customer may not, and undertakes not to, use the Shopper Intelligence Solution and/or the Buyer Intent Feature and the data included or made available therein for trading, or advising others in the trading, of the securities of Public Companies. To the extent its License includes the Shopper Intelligence Solution and/or the Buyer Intent Feature, Customer agrees and undertakes to notify Similarweb promptly in the event of changes in its business, activities or circumstances which cause any of the foregoing representations and statements to be untrue or inaccurate.

(e) Stock Intelligence Mapping (the “Mapping Product”): Customer shall use the Mapping Product and any data contained therein solely in connection with Customer’s use of the Similarweb Data, Platform and/or Solutions provided to Customer under this Agreement, and not in combination with any website or mobile app traffic and engagement data obtained from a third party. Upon expiration or termination of the License for any reason, Customer shall immediately destroy and/or delete the Mapping Product and any data contained therein and provide Similarweb with a written confirmation that such information has been destroyed and/or deleted.

10. Limitation of Liability

NOTWITHSTANDING ANY OTHER PROVISION OF THIS AGREEMENT, (A) SIMILARWEB’S MAXIMUM AGGREGATE LIABILITY UNDER, ARISING OUT OF OR RELATING TO THIS AGREEMENT SHALL NOT EXCEED, FOR EACH TERM (AS DEFINED HEREIN), THE TOTAL AMOUNT OF LICENSE FEES PAID BY CUSTOMER TO SIMILARWEB FOR THE LICENSE AND/OR SERVICES PROVIDED DURING SUCH TERM UNDER THE ORDER PURSUANT TO WHICH THE LIABILITY AROSE; AND (B) TO THE EXTENT PERMITTED BY LAW, IN NO EVENT WILL SIMILARWEB BE LIABLE FOR LOST PROFITS, LOSS OF USE, LOSS OF DATA, COST OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES, OR ANY SPECIAL, INCIDENTAL, INDIRECT, OR CONSEQUENTIAL DAMAGES, HOWEVER CAUSED, AND ON ANY THEORY OF LIABILITY, WHETHER FOR BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE AND STRICT LIABILITY), OR OTHERWISE, WHETHER OR NOT SIMILARWEB HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

11. Term

The initial term of this Agreement shall commence on the Initial Term Start Date set forth in the applicable Order and shall remain in effect (i) for Orders including Recurring Services, for the period of time set forth in the applicable Order, and/or (ii) for Orders including One-Time Services only, until performance of such Services has been completed (the “Initial Term“). Thereafter, for Orders including Recurring Services, this Agreement shall be extended for one or more additional periods of twelve (12) months each (each extension, if applicable, a “Renewal Term”), unless either Party notifies the other Party in writing thirty (30) days prior to the expiration of the then-current term that it does not wish to renew this Agreement. Each of the Initial Term and Renewal Term (if applicable) is referred to herein as a “Term”.

12. Termination

Either Party may terminate this Agreement at any time by giving written notice to the other Party if: (i) the other Party is in material breach of this Agreement and fails to cure the breach within thirty (30) days after being given written notice thereof; (ii) the other Party is judged bankrupt or insolvent, makes a general assignment for the benefit of its creditors, a trustee or receiver is appointed for such Party; or any petition by or on behalf of such Party is filed under any bankruptcy or similar laws. Upon termination of this Agreement for any reason whatsoever, Customer will immediately cease use of the Services, and each Recipient shall return to the Discloser or destroy all Discloser Confidential Information. The following Sections of these Terms & Conditions shall survive any termination of this Agreement: Sections 2 (Intellectual Property Rights & Restrictions), 3 (Consideration), 4 (Taxes), 6 (Confidentiality), 8 (Indemnification), 9 (Use of Platform), 10 (Limitation of Liability), 12 (Termination) and 13 (Governing Law) through 18 (Third Party Beneficiaries).

13. Governing Law

For Orders issued to Similarweb Ltd., Similarweb Australia Pty Ltd., Similarweb UK Ltd., Similarweb Germany GmbH, Similarweb France SAS, Similarweb SG Pte Ltd., or any other Similarweb entity other than Similarweb Inc., this Agreement is governed by the laws of England & Wales, without regards to its conflict of laws principles, and any dispute arising from this Agreement shall be brought exclusively before the courts of London, England. For Orders issued to Similarweb Inc., this Agreement is governed by the laws of New York, without regards to its conflict of laws principles, and any dispute arising from this Agreement shall be brought exclusively before the courts of New York, NY.

14. Publicity

Neither Party shall issue publicity or general marketing communications concerning this Agreement or the relationship contemplated hereby without the other Party’s prior written approval; provided, however, that Similarweb may disclose the fact that Customer is a customer of Similarweb to its existing and potential customers. Customer agrees that Similarweb may use Customer’s logo(s) in Similarweb’s sales and marketing collateral and related materials promoting Similarweb’s business.

15. Assignment

Customer may not transfer or assign this Agreement or transfer, assign or sub-license any of its rights or obligations under this Agreement to any third party without the prior written approval of Similarweb. Similarweb may assign, transfer or delegate this agreement or any of its rights or obligations hereunder, in whole or in part at its discretion. Any assignment or transfer in violation of the foregoing shall be deemed void and of no effect. Subject to the foregoing, the provisions of this Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective successors and assigns.

16. Entire Agreement

This Agreement constitutes the entire agreement between Similarweb and Customer and supersedes any previous agreements or representations, either oral or written with respect to the subject matter of this Agreement. All amendments may be made only in writing signed by both Parties. No terms and conditions contained in a Purchase Order, Service Order, Statement of Work or other document issued by Customer shall apply or have any effect, unless explicitly agreed in writing.

17. Notice

Any notice required pursuant to this Agreement shall be in writing. If notice is provided by Similarweb to Customer, such notice shall be addressed to the Customer contact listed in the Agreement. If notice is provided by Customer to Similarweb, such notice shall be addressed to the Similarweb employee or representative in regular communication with Customer, with a copy by email to the attention of the Similarweb Legal Department at Legal@similarweb.com.

18. Third Party Beneficiaries

With respect to Customer’s use of data from Similarweb’s third-party licensors included in the Platform, such third-party licensors are third-party beneficiaries of these Terms and Conditions solely for the purpose of enforcing their rights in the event of any breach by Customer of this Agreement.