Report | Retail | Apparel

Amazon Brand Report: Sports & Outdoors

A quick analysis of the Sports & Outdoors category performance

Amazon has become synonymous with eCommerce, with most online product searches taking place directly in the marketplace. For the timeframe of January-April, the online marketplace notched a 6% growth in traffic in the United States, YoY, from 6.5B visits to 6.9B.

The Coronavirus pandemic has intensified that trend, fundamentally shifting the way consumers interact with brands and retailers.

We have explored the digital data behind one of the fastest-growing and most competitive categories on Amazon, to provide analysts and researchers with insight into the performance of top sports and outdoor brands in the U.S. during the first four months of 2020.

Insights from the report include:

  • Amazon’s Sports & Outdoors category experienced a 2.6% increase in conversion rates in the United States, YoY
  • When it comes to sports, AmazonBasics is positioning itself as a top brand, surpassing big names like UnderArmour, Nike, and Adidas
  • In outdoor recreation, Coleman soars high above the competition, with 2x the traffic the next brand


Read our report to discover more, including private-label and brand-name products that gained market share, and which brands were the most searched for on the marketplace.

For more Amazon brand reports, click here.