Here’s what will be driving sales instead in 2026
Shoppers aren’t waiting for discounts anymore.
Our joint playbook with ecommerce specialists, Nexus Brand Group, breaks down how consumer behavior is shifting from impulse buying to deep browsing mode.
The data reveals how sales kept rising in 2025 even as traffic and clicks fell, proving that consistent engagement and smarter visibility now drive the biggest gains. And that’s how you’ll win in 2026.
Inside the 50-page report we show:
- How sales went up 7% even as clicks and traffic fell and big sales days lost momentum
- The rise of the “always-on” shopper – how deeper browsing and longer research journeys is the new normal
- The brands that are nailing it between sale events and exactly how they’re doing it
The tentpole era is over – and the always-on-consumer era is here.
Get the insights and strategies you need to adapt before your competitors do.
