Don’t miss outtag icon
Get early access to Digital 100 2026, Similarweb’s official ranking of the fastest-growing brandsPre-register now!banner icon

How Sustainability is Redefining Retail in 2025

Discover how retailers embracing eco-consciousness are outpacing the market

How Sustainability is Redefining Retail in 2025

Eco-consciousness has moved from trend to growth engine

Sustainability-focused brands have outpaced the market across categories—from fashion and beauty to electronics and home goods.

Our latest insights report uncovers how top-performing retailers are integrating sustainability into their digital strategies, attracting younger consumers, and fueling long-term growth. Use these findings to guide your next move in a fast-evolving retail landscape.

Read the full report to discover:

Organic Search

How green messaging is turning into a competitive advantage

Group

Why Gen Z and Millennials are flocking to sustainable retail sites

Seo and Content Marketers

What sets growth leaders like Back Market apart in their digital strategy?