Both Booking Holdings and Expedia are focused on improving brand strength, and Booking Holdings in particular has publicly disclosed that it is investing significantly in its brand:
- Since July 2017 the monthly number of downloads of Booking Holdings’ apps has been consistently higher than the number for Expedia’s apps
- Android app downloads of Booking.com’s app represented 79.9% of all of Booking Holdings apps in July 2019
- Android app downloads of Expedia’s subsidiaries is more fragmented than Booking Holdings
Read the research report to discover more trends in app downloads of Booking Holdings’ and Expedia’s subsidiary companies.