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OTAs Part 1: Booking Holdings vs Expedia Mobile App Growth

Both Booking Holdings and Expedia are focused on improving brand strength, and Booking Holdings in particular has publicly disclosed that it is investing significantly in its brand:

  • Since July 2017 the monthly number of downloads of Booking Holdings’ apps has been consistently higher than the number for Expedia’s apps
  • Android app downloads of Booking.com’s app represented 79.9% of all of Booking Holdings apps in July 2019
  • Android app download’s of Expedia’s subsidiaries is more fragmented than Booking Holdings

 

Read the research report to discover more trends in app downloads of Booking Holdings’ and Expedia’s subsidiary companies.