2025 SEO Benchmarks Report
The ultimate guide to understanding what ‘good’ actually looks like in your SEO industry
Stop guesstimating and start benchmarking
Metrics are meaningless without context.That’s why we analyzed key SEO data across 10,000 websites in 10 industries, giving you the insights you need to understand your performance, set realistic goals, and plan for success.
10 Markets
Find relevant insights, no matter your industry
10K Websites
Metrics from the top industry giants, challengers, and emerging websites.
14 Key Metrics
Engagement, organic traffic share, AI overviews, zero-clicks, and more
Read the full report to discover:
Which industry giants are far surpassing emerging players in pages per visit
Where the audience loyalty metric is more than double the cross-industry average
Which industry has the largest organic traffic share and which struggles the most
Where zero-click searches are most prevalent and which industries drive most Google visits
Insights from industry leaders
"In 2025, I believe strong brands will be a driving force for audience growth in news and media. Whether you’re a niche publisher or a global media empire, it’s worth having one or several core editorial strengths that drive your journalism and serve as brand pillars."
Barry Adams
SEO Consultant for News Publishers
"Ecommerce sites should keep up with Google SERPs becoming a marketplace-like experience, leveraging all product related search features, looking beyond traditional blue links."
Aleyda Solís
International SEO Consultant & Founder at Orainti
"Organic Search traffic retains an important role in the channel mix of the financial services industry with high engagement both in terms of visit duration as well as page per visit compared to other verticals."
Fabrizio Ballarini
Head of Organic Growth at Wise
"Fashion consumers show a higher loyalty than the average ecommerce shopper, indicating that strong branding and unique product offerings can help to create a more engaged audience."
Sophie Brannon
Director of SEO at RushOrderTees