Our new 2025 Black Friday & Cyber 5 Performance Report breaks down the real drivers behind this season’s results and what they predict for the year ahead.
Inside the report, you’ll learn:
- How Cyber 5 traffic changed YoY across retail, including a huge increase for lower priced categories like Fashion and Beauty
- Why lower visit volumes for retailers may not automatically lead to fewer sales, due to shoppers doing more research and converting at stronger rates
- Which days saw the strongest conversion rates compared with last year
- The top-performing products and brands capturing attention across categories
- What these new trends and consumer preferences mean for 2026, especially concerning pricing and browsing habits
This report gives you the insights you need to adjust your product, pricing and conversion strategies before your competitors do.
Get the full report and get ahead of the trends shaping 2026.
