Master AI Influence and Visibility
AI Citation Analysis Tool
Identify the sources that shape AI answers and use them to amplify your reach, earn more citations, and secure your brand’s visibility in Gen AI search
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Be the source or be in the source
Gen AI is the new discovery channel, and citations are its currency of authority. Our Citation Analysis is your edge to uncover, influence, and win visibility where it matters most.
Connect Citations to topics and prompts
Dive into a living map of the domains and URLs most cited by Gen AI engines across the topics you track. Each source links directly to top prompts, showing exactly how and where it’s influencing AI-generated answers and your brand mentions.
Check your competitors’ citations
Curious which competitor pages are earning AI’s trust? Instantly see every URL and source being cited in your tracked topics, and use those insights to shape smarter, AEO-driven content strategies.
Influence the conversation at the source
LLMs lean heavily on UGC and forums for authentic perspectives. Identify the exact Reddit threads and Quora discussions being cited, and develop meaningful engagement strategies that put your brand where AI and your audience already are.
Partner with the publishers that matter
See which news and publisher sites hold the highest Domain Influence Scores, right down to the specific articles cited by Gen AI. Prioritize the partnerships that move the needle, from affiliate campaigns to digital PR, and turn influence into visibility.
Stay ahead as Gen AI evolves
Citations shift by topic, prompt, and over time, and we track them all daily. See which sources are rising or falling in influence so you can fine-tune your onsite and offsite strategies, adapt faster, and maintain visibility as the Gen AI landscape changes.
The ingredients that make our Citation Analysis tool so powerful…
Domain Influence Score
See how influential each domain is for your tracked topics
URL Influence Score
Drill down to individual pages shaping AI answers
Your domain score
Track how influential your own site is over time
Prompt-level insight
See which exact questions and prompts each source influences
Connect the dots
Switch between modules within the AI Brand Visibility tool for the full picture of citations, prompts, and visibility.
Citations in real time
Daily data updates to identify new sources and trends
Real responses
Access real AI answers and see every source per prompt
FAQ
What is Citation Analysis?
Citation Analysis is a report from Similarweb within the AI Brand Visibility tool. It shows which domains and pages Gen AI engines cite when surfacing brands in their answers. It reveals the sources AI trusts, helping you understand and improve your brand’s presence across AI-driven search.
What can I learn from a citation analysis report?
You can see which domains and URLs most influence AI answers for your tracked topics, how often they appear, and whether your brand is being cited. You can also track domain and page influence scores over time. The report is designed to give you actionable insights to impact your performance in the Gen AI search landscape.
How can this improve my visibility in AI?
By identifying the most influential sources within AI, you can prioritize content that earns citations, strengthen relationships with trusted publishers, or find new partnership opportunities to boost visibility in Gen AI search.
Why should I use AI citation analysis tools?
Because in generative search, being trusted means being visible. Citation Analysis reveals who AI listens to, which domains drive influence, and how you can claim authority in this fast-moving ecosystem.
What can the AI Citation analysis tool help me with?
It helps you spot where your brand or competitors are (or aren’t) cited, understand the influence behind each domain, and pinpoint opportunities to strengthen your visibility on and off-site.
Why do I need AI citation analysis to improve my visibility?
Your visibility in Gen AI doesn’t just depend on your own content, like it does with SEO. Your visibility these days depends on who cites you. Citation Analysis shows the domains and individual URLs most influential for each topic, revealing where ChatGPT and other AI tools are sourcing their answers.
How does the Influence Score work?
The Influence Score measures how often a domain or URL is cited by Gen AI engines across responses within a selected timeframe. The higher the score, the more frequently that source appears, signaling stronger authority and visibility within AI-generated content. You can use it to compare domains or pages side by side and identify which ones have the greatest impact on AI responses for your tracked topics.
Can I see the topics each citation is linked to?
Yes. Each cited URL is tagged with the topics it was referenced in, so you can see exactly where and why it was used by Gen AI. This makes it easy to connect citations to the topics or search intents driving AI-generated answers.
What makes this different from traditional citation tools?
Traditional citation tools track backlinks or academic references, but AI Citation Analysis reveals something entirely new: how Generative AI tools pull and reference content online. Instead of focusing on link-building or manual citation checks, this tool shows which domains and pages Gen AI systems actually rely on when generating responses about your brand or competitors.
How can brands use these insights?
Brands can use Citation Analysis to understand which brands influence Generative AI responses, identify which pages and publishers influence your brand mentions in AI-generated answers, benchmark your Influence Scores against competitors, prioritize high-authority partnerships or content updates to earn more citations, and Track shifts in source influence over time to stay ahead as AI algorithms evolve. In short, these insights help brands strengthen their authority, visibility, and discoverability where it now matters most: inside Gen AI search results.
