Understand What Your Audience Is Asking in AI
AI Prompt Analysis Tool
Prompts are the new window into audience intent. With Similarweb’s Prompt Analysis, see what users are asking Gen AI, and if you are in the conversation.
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See the prompts shaping Gen AI search
Every AI response begins with a question. Now, you can understand what your audience is asking, how they’re asking it, and where your brand stands in the answers.
See where your brand stands in AI answers
For every topic, we reveal the most relevant prompts to your brand. See whether your brand is mentioned in AI answers to reveal your brand visibility and brand mention share scores.
Create a content roadmap to target prompts
Use prompts as your north star for content creation. Build or optimize pages that directly answer the questions people pose to AI tools, and strengthen your presence in the topics that matter most, with smart prompt targeting.
Beat the competition
Find where your competitors are getting recommended, and you’re not. View the actual AI responses, analyze which brands are being mentioned and/or cited, and turn competitive gaps into high-impact opportunities.
Know your audience's needs and pain points
Prompt Analysis shows the queries users are asking across the topics you track, based on real user prompts. Uncover new intent, and understand what matters most to your audience within the topics you should own.
The ingredients that make our Prompt Analysis tool so powerful…
Real user data
Prompt data is normalized and aggregated from real Gen AI searches
Daily response data
Real gen AI responses are refreshed and recorded every day
Topic-level filters
To explore what audiences are asking across categories
Mention filter
Easily see the groups of prompts where your brand is or isn’t mentioned in the responses
Competitor brands
See every brand mentioned in the response, in the order of recommendation
Sentiment view
Quickly assess how your brand is positioned - either positive, neutral or negative
FAQ
What is the Similarweb Prompt Analysis tool?
Similarweb’s Prompt Analysis reveals what people are asking on Gen AI. It gives marketers a new window into audience intent, helping brands understand emerging topics, questions, and recommendations within AI-driven discovery.
How is the prompt data collected?
Similarweb aggregates and normalizes real user prompts and AI responses across Gen AI, giving you anonymized, real-world insight into what’s being asked.
Can I see the responses to the prompts?
Yes, we collect the actual response from the chatbot each day from the country you specify in your campaign set up.
What can I do with these insights?
Use prompt data to guide content strategy, GEO, and brand positioning. Discover new intent signals, identify content gaps, and optimize for the questions your audience is asking AI tools.
How does Prompt Analysis differ from keyword research?
Keywords show how users search on traditional engines, like Google. Prompts are the equivalent of keywords but in the new world of Gen AI, where searches tend to be longer and more in depth.
Can I compare my brand to competitors?
Yes. Prompt Analysis highlights where competitors are mentioned in AI responses and how they’re positioned relative to your brand, helping you identify missed opportunities and competitive strengths.
Can I see prompts even if my brand isn’t mentioned?
Yes. The tool captures all relevant prompts within your tracked topics, even when your brand isn’t mentioned, so you can spot missed opportunities and discover new areas to expand visibility.
How can this data help improve my marketing strategy?
Prompt insights highlight the intent behind AI-driven traffic, showing what users are asking and why your brand is being mentioned. These insights can guide your content, SEO, and messaging strategies to align with high-intent, AI-influenced search behavior.
