AI Sentiment Analysis Tool
AI responses don’t just mention your brand, they shape how people feel about it. With Similarweb’s Sentiment Analysis, see if and how you show up.
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See the Sentiment Trends Shaping Your Brand’s AI Reputation
Perception matters. Now you can track whether AI models talk about your brand positively, negatively, or neutrally, and pinpoint the exact prompts and responses shaping that sentiment.
Measure your brand reputation in AI
Get a clear breakdown of sentiment across every topic and prompt you track. Understand how often your brand is mentioned positively, negatively, or neutrally, and benchmark your perception with our unique Sentiment Score across ChatGPT, Perplexity and AI Mode.
Identify risks and surface new opportunities
Spot negative mentions early before they escalate, and double down on what drives positive sentiment. With transparency into the exact prompts, responses and sources behind every mention, you can quickly see where issues or opportunities originate.
Benchmark your brand strength
Compare your sentiment trends and brand strength to competitors. See where other brands are winning the narrative, where they’re struggling, and where your brand has a clear advantage in perception.
Understand the topics shaping your reputation
Sentiment shifts depending on the conversation. View sentiment at a topic level to understand which themes lift your brand, and which may require attention. Easily identify the areas that influence how audiences and AI models perceive you.
The ingredients that make our Sentiment Analysis tool so powerful…
Sentiment Breakdown
See your mentions split by positive, negative, and neutral sentiment - in both percentages and absolute volumes.
Sentiment Score (–1 → 1)
Benchmark brand perception with a simple, comparable index rarely found in AI visibility tools.
Topic-level sentiment
Understand how sentiment changes across the topics you track or compare.
Prompt-level transparency
See the exact prompts driving positive, negative, or neutral mentions.
Competitive sentiment insights
Compare perception side-by-side with competitors to reveal strengths and vulnerabilities.
Daily response data
AI responses are refreshed every day, giving you the most up-to-date sentiment intelligence.
AI response view
Open the real AI-generated answers attached to each mention, so you can see the narrative firsthand.
FAQ
What is Similarweb’s Sentiment Analysis tool?
Sentiment Analysis shows how your brand is being talked about in Gen AI responses. It measures positive, negative, and neutral mentions and provides a Sentiment Score to benchmark your reputation across topics and against competitors.
How is sentiment determined?
Similarweb analyzes real AI-generated responses and applies sentiment classification to each brand mention, giving you accurate insights into tone and perception.
Can I see which prompts created positive or negative sentiment?
Yes. Every sentiment result is tied to real user prompts and the corresponding AI responses, giving you full transparency into what triggered each mention.
What can I do with these insights?
Use sentiment trends to protect your brand, strengthen positive narratives, influence messaging, guide content strategy, and improve how AI describes your brand.
How does Sentiment Analysis work with Prompt Analysis?
Prompt Analysis tool shows what your audience is asking. Sentiment Analysis shows how AI is talking about you in its answers. Together, they give you a complete understanding of AI-driven discovery and brand positioning.
Can I compare sentiment with competitors?
Yes. You can view sentiment breakdowns and Sentiment Scores for any competitor and compare side-by-side to see who leads in perception.
Does sentiment update daily?
Yes. AI responses and sentiment classifications are refreshed every day, ensuring your insights reflect the latest audience and AI model behavior.
How can sentiment data improve my marketing strategy?
Sentiment reveals how audiences and AI models perceive your brand. By understanding the triggers of positive or negative mentions, you can refine brand messaging, address pain points, prioritize fixes, and boost the topics where your brand already shines.
