ChatGPT Traffic Intelligence
Track ChatGPT Traffic
Understand exactly how much traffic ChatGPT sends to any website, including which pages it recommends and the prompts that drive clicks.
Go beyond “mentions” - quantify ChatGPT’s real impact
ChatGPT changes how people discover content. Track ChatGPT as a referral source, see month-over-month changes, and pinpoint the pages and prompts that unlock high-intent visits.
See how ChatGPT changes your traffic mix
Measure what share of visits ChatGPT contributes and how it moves over time. Spot inflection points, seasonality, and category shifts to guide your content and distribution strategy.
Analyze landing pages that get traffic from ChatGPT
See the specific pages that get clicks from ChatGPT users. Double-down on content that gets mentioned in ChatGPT’s answers and optimize pages that underperform.
See ChatGPT prompts that get you clicks
Understand what people ask ChatGPT and why your content gets mentioned. Use prompt insights to optimize product pages, support docs, and editorial strategy.
The metrics that make our ChatGPT Traffic Tracker so good
ChatGPT traffic share by domain
Break down how much traffic comes from ChatGPT vs. other sources.
ChatGPT MoM trends
Visualize changes in ChatGPT visits over time.
Top landing pages from ChatGPT
See which pages are receiving traffic from ChatGPT
Prompt intelligence
Get visibility into the prompts leading to clicks.
Compare domains
Benchmark against competitors for visibility in ChatGPT
Breakdown by Chatbot
See traffic from ChatGPT, Perplexity, DeepSeek, and more.
Real user data
Similarweb’s unique real user data sources give unmatched accuracy.
FAQ
Can I see how much traffic a competitor gets from ChatGPT?
Yes. Similarweb’s ChatGPT Traffic Tracker shows estimated visit volumes from Perplexity for any website.
Does the feature show which pages are getting ChatGPT traffic?
Yes. You’ll see the specific landing pages ChatGPT users click from its answers.
Can I see the prompts that led to visits from ChatGPT?
Yes. Prompt intelligence surfaces the user prompts associated with ChatGPT-driven clicks, so you can align content with real questions.
Can I compare ChatGPT traffic across domains?
Absolutely. Add multiple domains to benchmark ChatGPT visibility, landing pages, and prompts side-by-side.
