What kind of data can I access with Similarweb’s category management solution?

You can access SKU-level data on Amazon product listings, including price, availability, brand, rank, and performance. You’ll also get keyword-level shelf visibility and subcategory-level sales trends.

How often is the data updated?

Our category data is updated daily, so you can react quickly to competitor changes and price fluctuations.

Can I use this for assortment planning and gap analysis?

Absolutely. You can analyze assortment by price, brand, or subcategory to find white space opportunities and align your portfolio to what consumers are actually buying.

Is this relevant for both manufacturers and retailers?

Yes. Manufacturers use it to identify what to launch and how to price. Retailers use it to plan shelf layout, fill gaps, and build promotional calendars.

Can this integrate into my existing dashboards or workflows?

Yes. Shopper Intelligence supports export and API options, so you can easily plug data into your own tools or dashboards.

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The #1 Category Management Tool

Track gaps and prices across Amazon and marketplaces to anticipate demand, launch smarter, and beat competitors.

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Your complete view of category performance

Get SKU-level insights across Amazon and leading marketplaces. With Similarweb’s category management tools, you can build custom categories, uncover white space, and track competitors in real time. Win your category against Amazon, and drive growth with confidence.

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Track category sales and identify growth drivers

See which SKUs, brands, and subcategories are gaining momentum. Spot emerging players, track sales down to the product level, and use insights to guide product launches, supplier negotiations, shelf strategy, and long-term growth.

Optimize product assortment and meet shopper demand

Pinpoint assortment gaps across subcategories, and regions at the SKU level to offer products that consumers are looking for and willing to buy. Optimize your offering by price tier, pack size, or brand to uncover unmet shopper demand and win market share from Amazon and other major marketplaces

Monitor price changes for smarter promo planning

Track price shifts across your category daily to protect margins and time promotions with precision. Benchmark against competitors, identify opportunities for drops or premium features, and plan promotions that maximize conversion and sales impact.

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FAQs

You can access SKU-level data on Amazon product listings, including price, availability, brand, rank, and performance. You’ll also get keyword-level shelf visibility and subcategory-level sales trends.
Our category data is updated daily, so you can react quickly to competitor changes and price fluctuations.
Absolutely. You can analyze assortment by price, brand, or subcategory to find white space opportunities and align your portfolio to what consumers are actually buying.
Yes. Manufacturers use it to identify what to launch and how to price. Retailers use it to plan shelf layout, fill gaps, and build promotional calendars.
Yes. Shopper Intelligence supports export and API options, so you can easily plug data into your own tools or dashboards.

Try Similarweb’s complete category management toolkit today

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