Who is this platform for?

Designed for enterprise brands and ecommerce teams at retailers, managing categories or brands, as well as retail media strategies across markets.

What makes Similarweb different from other retail analytics tools?

Most tools rely on static scraping or limited marketplace data. Similarweb combines Similarweb's behavioral data with product-level AI tagging for a unified, comparable view across retailers, with weekly brand- and SKU-level visibility.

Which retailers are covered?

We cover 700+ digital retailers across the US, Canada, UK, Germany, Australia, and more - including Amazon, Walmart, Target, Tesco, eBay, and Costco and many more.

How often is data updated?

Data is refreshed weekly, offering consistent, trend-level visibility into category performance and market shifts.

Can I create custom dashboards or categories?

Yes. We support AI-based tagging aligned with your internal taxonomy and can integrate data into your BI dashboards via feeds or API.

Home Shopper IntelligenceRetail Analytics

Unified Retail Analytics Software for Winning Brands

See your brand's performance across every retailer you sell on. Get unified data from hundreds of online retailers into one powerful analytics platform.

Amazon, Walmart, eBay, Target, and Best Buy
Argos, Aldi, Currys, Tesco, and Boots
Plus hundreds more worldwide

Trusted by the world’s most competitive brands and retailers

Track brand performance across retailers with our AI-powered retail analytics platform

Get a unified weekly view of product and brand performance across all retailers so you can compare markets, spot growth opportunities, and prioritize your strategy with confidence.

Uncover and track your brand share by retailer

Monitor your brand's share of traffic and product views within each retailer. See which partners drive the most engagement, track performance trends over time, and uncover shifts in visibility across your retail network.

Identify growth opportunities across retailers

Discover untapped potential across your retail landscape. Use shopper behavior data to find where demand outpaces your presence - and guide retail media investment toward the highest-return opportunities.

Retailer opportunity matrix showing where to grow based on traffic and demand

Analyze your own retailer landscape

Compare the size, growth rate, and traffic distribution of each retailer to understand where your brand fits in the broader ecosystem. Identify priority retail partners and stay ahead of emerging category shifts.

Retailer landscape matrix comparing performance and growth across retailers

Benchmark against rising and leading brands

See how your brand stacks up across retailers in the subcategories you compete in. Benchmark traffic, share of shelf, and product visibility to identify competitive strengths and areas for improvement.

Discover product gaps and opportunities with SKU-level analysis

See the top-performing SKUs within your competitive set, filtered by brand, retailer, or product attributes. Use these insights to identify gaps and uncover growth opportunities in your category based on real consumer demand.

Built for any consumer goods subcategory

Get a full-funnel retail analytics dashboard tailored to your industry, connecting category-specific insights to product visibility, market share, and retail media ROI.

Fashion & Beauty

Gain visibility and see engagement across retailers, evaluate launches and hero SKUs, and identify where your brand leads or lags competitors to guide media and merchandising strategies.

Durables

Monitor visibility and share across marketplaces for durable goods. Identify DTC vs. retail fit, track private label competition, and strengthen retailer partnerships through engagement insights.

FMCG

Track shopper behavior and product demand across retailers. Understand how search and on-site activity reflect intent, measure brand share, and optimize campaigns where growth is strongest.

Unmatched retailer coverage

+700

retailers

+27M

brands

+817M

SKUs

+746M

keywords

"With the help of Similarweb Shopper Intelligence solutions, we can now give a consolidated view of our entire market, and see how our investment is impacting our market share."

Daniel Zampini

Senior Ecommerce Manager

"What's unique about Similarweb Shopper Intelligence solutions is the sheet amount of data it provides, and how we can easily move from a brand level down to the product level."

Jason Molina

General Manager, Ecommerce & Marketplaces

FAQs

Designed for enterprise brands and ecommerce teams at retailers, managing categories or brands, as well as retail media strategies across markets.
Most tools rely on static scraping or limited marketplace data. Similarweb combines Similarweb's behavioral data with product-level AI tagging for a unified, comparable view across retailers, with weekly brand- and SKU-level visibility.
We cover 700+ digital retailers across the US, Canada, UK, Germany, Australia, and more - including Amazon, Walmart, Target, Tesco, eBay, and Costco and many more.
Data is refreshed weekly, offering consistent, trend-level visibility into category performance and market shifts.
Yes. We support AI-based tagging aligned with your internal taxonomy and can integrate data into your BI dashboards via feeds or API.

Get a unified view of your brand across your retail landscape

Join with Google

Talk to Sales first