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Upfronts season is quickly approaching. Are you prepared? 

Similarweb and Adweek brought together a panel of media, publishing, and agency thought leaders to participate in a roundtable discussion ahead of the 2022 Upfronts season. 

Set yourself up for success this year by listening in to hear predictions from our panel of experts. Find out what you can expect while they unpack recent trends and review what’s changed for the better, what’s changed for the worse, and what to anticipate from the new normal.

They covered:

  • How shifts in media consumption impact the Upfronts/Newfronts
  • When to prioritize scatter investments over Upfront commitments
  • What buyers are looking for and where they expect to find it 
Jackie Lee
Head of Publishers Similarweb

Jackie is the Head of Publishers at Similarweb. Her background is in digital marketing and audience strategy and recently joined the company from The New York Times. Jackie helps clients in the publisher industry uncover actionable insights to inform editorial decisions, bolster ad sales, and meet subscriptions goals. She is based in New York.

Jessica Worthington
Director of Brand Media Strategy New York Times

Jessica is the Director of Brand Media Strategy at the New York Times. Previously on the agency-side, for over 15 years she developed global and domestic media programs for brands like Nike, Instagram, and MINI Cooper.

Jesse Math
VP Advanced TV and Video Solutions Tinuiti

esse leads advanced TV efforts at Tinuiti, focusing on convergent TV and tailoring TV screen-first solutions for brand and direct-to- consumer advertisers. He has extensive social, programmatic and media industry experience.

Matt Dernerstein
Managing Partner, Portfolio Investment Lead Mindshare

Matt has been at the forefront as GroupM has integrated its investment teams, and in his current role he oversees reservation spend on a diverse portfolio of accounts. He also represents GroupM in upfront negotiations with multiple partners across linear, premium online video and cinema.