Home
Top-Marken bei Amazon

Meistverkaufte Produkte und Marken auf %site%

See the full list of Market Leaders In Every Amazon Category for 1. Januar, and read the full analysis below

Letzte Aktualisierung: Januar 1, 2026

Top-Marken auf amazon.com

Erfahren Sie, welche Marken auf amazon.com führend sind. In diesem Abschnitt werden Umsatzanteile, Produktansichten und Conversion-Raten vorgestellt, mit denen Sie die Wettbewerbsfähigkeit der Marken in den verschiedenen Kategorien besser verstehen können.

Top Marken

Jan 2026 Vs. Jan 2025

ins Excel exportieren:

Marke	Umsatzanteil	Veränderung	Produktansichten	Veränderung	CVR	Veränderung	durchschnittl. Verkaufspreis	Veränderung
LEGO	0.85%	0.25pp	103.4M	11.04%	9.11%	39.65%	$55.17	3.56%
Nintendo	0.24%	0.09pp	42.5M	10.06%	7.08%	20.20%	$49.88	3.38%
DJI	0.17%	0.08pp	66.8M	7.89%	6.66%	4.27%	$54.76	1.17%
Amazon Essentials	0.19%	0.06pp	80.6M	2.03%	6.38%	33.32%	$8.98	2.88%
Owala	0.10%	0.05pp	102.8M	0.07%	4.79%	35.75%	$47.84	3.48%
LEGO	0.85%	0.25pp	103.4M	11.04%	9.11%	39.65%	$55.17	3.56%
Nintendo	0.24%	0.09pp	42.5M	10.06%	7.08%	20.20%	$49.88	3.38%
DJI	0.17%	0.08pp	66.8M	7.89%	6.66%	4.27%	$54.76	1.17%
Amazon Essentials	0.19%	0.06pp	80.6M	2.03%	6.38%	33.32%	$8.98	2.88%
Owala	0.10%	0.05pp	102.8M	0.07%	4.79%	35.75%	$47.84	3.48%
Wer gewinnt in Ihrer Kategorie? Zeigen Sie Top-Marken nach Umsatz, Aufrufen und ihrer Conversion-Rate an. Jetzt kostenlos testen

Aufschlüsselung und Performance der Kanäle

Erfahren Sie, wie Top-Marken den Traffic auf amazon.com steigern. Erfahren Sie, welche Marketingkanäle – wie Suche, Weiterleitungen und soziale Netzwerke – die größte Sichtbarkeit und den höchsten Umsatz generieren.

60%

40%

20%

Suchorganisation auf der Website

OSS-Zahlung

Empfehlung

Social

Erfahren Sie, wie Top-Marken ihren Traffic und Umsatz auf Amazon steigern.

Vollständige Aufschlüsselung der Kanäle anzeigen

LEGO

Nintendo

DJI

Amazon Essentials

Owala

Top-Verkaufskategorien auf amazon.com

Erfahren Sie, wie verschiedene Produktkategorien auf amazon.com abschneiden. In diesem Abschnitt erhalten Sie Erkenntnisse über die am schnellsten wachsenden Segmente, die wettbewerbsfähigsten Bereiche und die Verschiebung der Verbrauchernachfrage.

Leistung

Jan 2026 Vs. Jan 2025

ins Excel exportieren:

Kategorie	verkaufte Einheit	Veränderung	Umsatzerlöse	Veränderung	Produktansichten	Veränderung
	50	9.51%	7.97%	8.02%	< 50	3.87%
	92	3.03%	6.22%	6.50%	75	18.73%
Clothing	89	8.55%	4.66%	0.52%	< 50	9.93%
Shoes	64	3.68%	6.61%	3.00%	< 50	5.27%
Jewelry	75	6.10%	8.41%	11.54%	92	13.37%
Accessories	86	5.65%	2.29%	0.98%	98	8.77%
Handbags & Wallets	Vollständige Liste anzeigen >	0.13%	19.74%	2.83%	80	7.68%
	< 50	5.51%	10.68%	8.88%	67	9.18%
Clothing	100	6.55%	0.45%	9.78%	77	9.67%
Accessories	88	0.16%	7.09%	2.95%	68	3.67%
Shoes	75	1.65%	2.32%	9.69%	93	0.77%
Jewelry	76	2.86%	0.41%	4.75%	< 50	9.66%
Uniforms, Work & Safety	Vollständige Liste anzeigen >	9.62%	8.21%	8.64%	< 50	3.45%
	92	0.75%	5.39%	6.78%	100	9.97%
Clothing	67	19.23%	1.16%	4.01%	< 50	11.14%
Watches	Vollständige Liste anzeigen >	8.71%	1.19%	9.63%	71	8.16%
	86	8.55%	4.69%	17.52%	98	18.38%
Clothing	58	13.94%	6.75%	15.27%	82	7.51%
Shoes	< 50	7.86%	13.00%	0.13%	93	8.92%
Accessories	< 50	7.03%	4.12%	1.18%	< 50	7.82%
Jewelry	55	9.98%	11.00%	8.45%	94	4.86%
Watches	Vollständige Liste anzeigen >	5.67%	8.12%	10.72%	72	14.20%
	87	3.05%	7.98%	7.96%	67	9.71%
Clothing	99	3.32%	0.82%	4.43%	60	9.74%
Shoes	99	8.02%	3.26%	3.47%	98	4.78%
Accessories	91	2.07%	9.76%	0.65%	100	1.32%
Jewelry	59	9.41%	7.95%	5.40%	82	12.34%
Watches	Vollständige Liste anzeigen >	4.38%	2.33%	8.49%	100	8.75%
	< 50	5.13%	9.33%	9.30%	99	5.80%
	98	5.56%	8.59%	7.98%	97	7.16%
Kitchen Utensils & Gadgets	95	4.66%	9.23%	1.45%	96	3.15%
Dining & Entertaining	54	14.66%	5.96%	10.89%	60	4.04%
Storage & Organization	59	9.74%	9.09%	9.96%	63	6.33%
Kitchen & Table Linens	98	13.61%	7.29%	3.65%	89	9.12%
Bakeware	Vollständige Liste anzeigen >	15.73%	13.00%	18.82%	54	5.33%
	89	4.47%	2.16%	3.26%	< 50	15.24%
Home Décor Accents	57	10.00%	13.80%	8.12%	95	6.58%
Candles & Holders	97	9.00%	9.61%	19.59%	< 50	0.18%
Photo Albums, Frames & Accessories	98	5.91%	10.57%	4.31%	93	15.12%
Window Treatments	95	9.63%	9.13%	6.06%	< 50	11.11%
Rugs, Pads & Protectors	Vollständige Liste anzeigen >	16.03%	6.65%	6.54%	100	6.73%
	89	5.02%	8.58%	15.19%	< 50	3.30%
Blankets & Throws	< 50	9.91%	15.93%	8.80%	97	4.69%
Sheets & Pillowcases	100	9.47%	9.69%	19.90%	52	0.55%
Decorative Pillows, Inserts & Covers	74	0.09%	2.49%	6.67%	95	8.87%
Kids' Bedding	< 50	4.08%	7.63%	8.85%	96	6.69%
Bed Pillows & Positioners	Vollständige Liste anzeigen >	9.10%	19.08%	9.80%	< 50	0.61%
	93	18.17%	1.07%	14.31%	82	8.84%
Seasonal Lighting	93	9.87%	14.88%	9.99%	97	2.40%
Stockings & Holders	100	18.24%	7.57%	14.39%	75	1.71%
Wreaths, Garlands & Swags	< 50	15.32%	3.51%	19.19%	< 50	6.38%
Trees	77	4.10%	4.99%	8.77%	100	14.57%
Tree Skirts	Vollständige Liste anzeigen >	9.90%	0.31%	9.97%	77	7.69%
	73	10.88%	9.87%	18.41%	96	1.61%
Clothing & Closet Storage	100	5.04%	0.78%	9.60%	96	10.42%
Home Storage Hooks	85	5.21%	2.37%	3.07%	< 50	9.95%
Laundry Storage & Organization	85	13.20%	10.00%	16.02%	< 50	3.21%
Baskets, Bins & Containers	74	9.32%	7.62%	7.16%	92	4.43%
Holiday Décor Storage	Vollständige Liste anzeigen >	1.52%	9.11%	1.18%	< 50	1.86%
	95	3.62%	8.04%	13.58%	75	4.69%
	99	5.40%	3.63%	9.34%	99	12.31%
Paper & Plastic	95	7.47%	0.67%	5.68%	94	8.14%
Laundry	87	15.21%	6.23%	11.42%	99	3.71%
Household Batteries	81	18.22%	8.77%	17.90%	< 50	0.88%
Household Cleaning	79	3.03%	9.74%	5.32%	< 50	9.95%
Cleaning Tools	Vollständige Liste anzeigen >	8.84%	7.07%	12.53%	89	2.54%
	56	9.83%	5.42%	0.50%	94	9.81%
Over-the-Counter Medication	75	14.60%	2.38%	8.49%	< 50	2.45%
Alternative Medicine	59	0.04%	9.86%	3.01%	96	5.63%
First Aid	98	3.45%	4.22%	8.55%	68	9.98%
Feminine Care	73	4.43%	8.83%	7.56%	< 50	7.72%
Incontinence & Ostomy	Vollständige Liste anzeigen >	9.29%	18.56%	5.09%	99	0.23%
	63	2.69%	14.23%	1.90%	95	14.32%
Vitamins	85	7.82%	9.87%	2.75%	89	7.03%
Herbal Supplements	100	2.21%	7.38%	11.91%	54	6.19%
Minerals	65	1.20%	6.84%	10.69%	98	7.33%
Blended Vitamin & Mineral Supplements	< 50	2.39%	1.20%	12.13%	95	19.84%
Digestive Supplements	Vollständige Liste anzeigen >	13.44%	19.03%	10.00%	100	6.07%
	98	13.95%	4.80%	7.46%	71	4.87%
Toothbrushes & Accessories	75	9.43%	3.90%	7.71%	97	6.02%
Toothpaste	51	7.81%	4.19%	1.11%	92	9.98%
Dental Floss & Picks	100	12.34%	6.27%	9.78%	62	3.47%
Mouthwash	69	13.83%	9.95%	3.84%	< 50	2.34%
Baby & Child Dental Care	Vollständige Liste anzeigen >	9.97%	1.71%	14.50%	98	8.85%
	98	11.90%	17.24%	3.55%	59	9.76%
Gift Wrapping Supplies	< 50	2.85%	1.31%	11.09%	64	1.82%
Stationery	Vollständige Liste anzeigen >	1.38%	5.93%	4.86%	50	6.01%
	68	8.43%	7.40%	6.96%	< 50	19.54%
	80	8.26%	3.50%	11.85%	100	3.56%
Cooking & Baking	< 50	9.68%	4.78%	8.88%	89	14.19%
Canned, Jarred & Packaged Foods	< 50	8.48%	9.99%	4.35%	52	3.61%
Herbs, Spices & Seasonings	80	8.37%	1.20%	9.99%	93	5.90%
Soups, Stocks & Broths	58	9.84%	0.14%	9.99%	55	7.15%
Sauces, Gravies & Marinades	Vollständige Liste anzeigen >	9.99%	8.48%	14.00%	62	13.16%
	100	4.22%	11.57%	3.33%	94	9.79%
Bottled Beverages, Water & Drink Mixes	79	3.12%	12.02%	9.56%	100	11.93%
Coffee	84	11.70%	4.30%	8.05%	< 50	5.73%
Tea	99	10.00%	10.21%	8.03%	88	2.22%
Beverage Syrups & Concentrates	67	3.69%	16.96%	18.70%	< 50	3.44%
Hot Chocolate & Malted Drinks	Vollständige Liste anzeigen >	6.64%	8.37%	2.69%	70	8.40%
	< 50	2.66%	18.58%	3.63%	96	4.81%
Snack Foods	99	9.01%	9.18%	5.50%	69	9.98%
Candy & Chocolate	68	4.45%	15.70%	6.12%	< 50	2.40%
Chocolate Candy	98	3.62%	8.32%	8.76%	93	8.29%
Breakfast & Cereal Bars	Vollständige Liste anzeigen >	6.65%	3.74%	9.57%	82	2.45%
	100	0.49%	5.10%	6.63%	100	9.99%
Fresh Vegetables	78	18.68%	0.67%	14.82%	100	8.70%
Fresh Fruits	89	4.04%	9.84%	1.52%	< 50	11.09%
Packaged Produce	89	8.41%	9.98%	4.16%	99	3.43%
Dried Fruits & Vegetables	96	5.92%	1.21%	2.60%	94	9.88%
Fresh Herbs	Vollständige Liste anzeigen >	8.60%	4.78%	17.69%	55	7.44%
	73	19.39%	13.99%	11.51%	< 50	9.58%
Cheese	52	9.92%	4.82%	5.23%	< 50	5.88%
Dairy & Plant-Based Yogurt	97	5.48%	10.64%	8.86%	95	9.19%
Milk & Cream	89	9.59%	1.93%	9.77%	71	9.86%
Eggs & Egg Substitutes	100	12.08%	17.42%	3.70%	94	9.79%
Butter, Margarine & Plant-Based Alternatives	Vollständige Liste anzeigen >	8.19%	9.61%	16.41%	51	8.62%
	< 50	1.16%	7.48%	5.88%	100	9.00%
	< 50	6.58%	9.79%	1.82%	62	11.51%
Face	89	12.17%	9.90%	15.97%	< 50	5.98%
Body	97	6.12%	10.79%	7.80%	64	2.63%
Lip Care	100	8.22%	4.05%	2.78%	57	16.68%
Eyes	98	7.12%	1.26%	9.88%	90	8.91%
Sunscreens & Tanning Products	Vollständige Liste anzeigen >	17.54%	1.55%	13.70%	< 50	9.01%
	82	7.00%	9.84%	10.60%	100	11.06%
Shampoo & Conditioner	96	1.54%	7.12%	9.50%	64	7.08%
Styling Tools & Appliances	< 50	9.12%	3.47%	9.81%	< 50	3.49%
Hair Accessories	< 50	11.41%	4.12%	18.19%	86	5.89%
Styling Products	90	8.43%	5.57%	9.43%	98	1.49%
Hair Coloring Products	Vollständige Liste anzeigen >	7.26%	8.54%	5.41%	77	17.27%
	< 50	19.78%	0.16%	15.91%	65	8.36%
Eyes	< 50	3.48%	10.40%	5.69%	< 50	9.91%
Face	< 50	9.41%	2.81%	19.70%	86	6.89%
Lips	70	15.81%	3.21%	19.68%	99	6.61%
Body	76	0.86%	7.36%	7.00%	100	19.46%
Makeup Remover	Vollständige Liste anzeigen >	7.65%	10.57%	4.22%	87	9.89%
	< 50	15.91%	6.54%	6.60%	74	6.62%
Nail Art & Polish	97	9.91%	7.65%	8.89%	87	0.28%
Tools & Accessories	97	12.72%	5.07%	16.54%	100	5.01%
Foot & Hand Care	54	19.74%	8.31%	9.45%	60	0.27%
Nail Care	Vollständige Liste anzeigen >	1.64%	7.80%	4.14%	< 50	10.00%
	98	10.70%	6.16%	14.46%	90	3.79%
Makeup Brushes & Tools	81	1.17%	8.36%	4.35%	100	17.83%
Bags & Cases	82	6.62%	2.05%	9.75%	< 50	9.98%
Refillable Containers	67	8.36%	1.17%	9.99%	< 50	5.94%
Skin Care Tools	77	7.23%	8.45%	8.64%	99	0.78%
Mirrors	Vollständige Liste anzeigen >	8.03%	7.86%	6.42%	73	19.28%
	50	9.51%	7.97%	8.02%	< 50	3.87%
	92	3.03%	6.22%	6.50%	75	18.73%
Clothing	89	8.55%	4.66%	0.52%	< 50	9.93%
Shoes	64	3.68%	6.61%	3.00%	< 50	5.27%
Jewelry	75	6.10%	8.41%	11.54%	92	13.37%
Verfolgen Sie die Kategorientrends im Monatsvergleich Erfahren Sie anhand der Verkäufe, Einnahmen und Aufrufe, welche Kategorien wachsen. Kostenlose Testversion starten

Top-Produkte auf amazon.com

Entdecken Sie die Produkte, die auf amazon.com am häufigsten angesehen werden und sich am besten verkaufen. Erfahren Sie, welche Angebote die Produktansichten, den Umsatz und die Anzahl der verkauften Einheiten steigern.

Top-Produkte

Jan 2026 Vs. Jan 2025

ins Excel exportieren:

Filtern nach:

Produkt	Kategorie	Marke	Produktansichten	Veränderung	Umsatzerlöse	Veränderung	Verkaufte Einheiten	Veränderung
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging	...> Earbud Headphones	Apple	4.8M	=	6.70%	8.75%	60	8.06%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip	...> Earbud Headphones	Apple	4.2M	10.36%	9.01%	7.78%	51	4.92%
Nintendo Switch 2 + Mario Kart World Bundle	...> Nintendo Switch 2	Nintendo	4.1M	=	5.30%	9.58%	97	1.65%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim	...> Thermoses	Owala	3.7M	=	3.14%	8.02%	< 50	9.37%
Apple AirTag. Keep Track of and find Your Keys Wallet Luggage Backpack and More. Simple one-tap Set up with iPhone or iPad	...> Item Finders	Apple	3.6M	6.77%	4.14%	6.16%	< 50	11.23%
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging	...> Earbud Headphones	Apple	4.8M	=	6.70%	8.75%	60	8.06%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip	...> Earbud Headphones	Apple	4.2M	10.36%	9.01%	7.78%	51	4.92%
Nintendo Switch 2 + Mario Kart World Bundle	...> Nintendo Switch 2	Nintendo	4.1M	=	5.30%	9.58%	97	1.65%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim	...> Thermoses	Owala	3.7M	=	3.14%	8.02%	< 50	9.37%
Apple AirTag. Keep Track of and find Your Keys Wallet Luggage Backpack and More. Simple one-tap Set up with iPhone or iPad	...> Item Finders	Apple	3.6M	6.77%	4.14%	6.16%	< 50	11.23%
Was sich gut verkauft – und warum Entdecken Sie die Produkte auf Amazon mit der stärksten Performance auf Basis der Produktansichten, Verkaufszahlen und des Umsatzes. Entdecken Sie Trends, Kategoriesieger und aufstrebende Bestseller auf einen Blick. Kostenlose Testversion starten

Top-Level-Analyse für amazon.com

2026-01-01T00:00:00 erzielte amazon.com einen Gesamtumsatz von $61.3B.

Zu den Top-Marken gehören – LEGO, Nintendo und DJI – die sich alle durch ihre Umsätze und die Beteiligung ihrer Kunden auszeichneten.

Das leistungsstärkste Produkt des Monats war Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging, der begehrteste Artikel auf dem Marktplatz.