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ulta.com Website Analysis for March 2026
Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.
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Global Rank
#680291
Country Rank
#15852
Category Rank
#11
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Total Visits
49.8M
Bounce Rate
46.38%
Pages per Visit
5.63
Avg Visit Duration
00:04:09
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ulta.com Traffic & Engagement Analysis
ulta.com's web traffic has increased by 39.33% compared to last month. See all traffic & engagement stats for ulta.com in the past 3 months below
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Last Month Change
39.33%
Bounce Rate
46.38%
Pages per Visit
5.63
Avg Visit Duration
00:04:09
Total Visits Last 3 Months
Compare ulta.com to:
49.8Multa.com
ulta.com Web Traffic by Country
Which countries sent the most traffic to ulta.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to ulta.com - click below to discover all countries
Top Countries
United States
96.38%45.53%
Canada
0.52%32.02%
Mexico
0.39%71.08%
United Kingdom
0.23%3.44%
Azerbaijan
0.1%0.11%
Others
2.38%
ulta.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. ulta.com's audience is 18.58% male and 81.42% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female81.42%
- Male18.58%
ulta.com Competitors & Similar Sites
Reveal ulta.com top alternatives and find potential or emerging competitors. sephora.com is the website with the highest similarity score to ulta.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
ulta.com Top Traffic Sources
The top traffic source to ulta.com is Direct traffic, driving 57.86% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
57.86%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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See the list of top keywords driving organic traffic to ulta.com (Desktop, worldwide)
Organic vs. Paid
Organic55.32%
Paid44.68%
Top Keywords
ulta$0.63ulta beauty$0.80ulta 21 days of beauty$0.79ulta coupon$0.62ulta careers$0.80134K OthersSee more
Total Keywords134K
Referral Web Traffic to ulta.com
The top referral sites sending desktop traffic to ulta.com.
Category Distribution
AI Chatbots and Tools
33.38%Beauty and Cosmetics
24.53%Jobs and Employment
11.68%Search Engines
6.25%Coupons and Rebates
3.98%Other
20.18%Top Referrals
Links from ulta.com to Other Websites by Traffic Share
ulta.com is sending desktop traffic to 48 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Beauty and Cosmetics
36.65%Coupons and Rebates
31.61%Jobs and Employment
22.08%Search Engines
2.32%Banking Credit and Lending
1.63%Other
5.72%
Social Media Traffic to ulta.com
ulta.com gets most of its social media traffic from Youtube, followed by Reddit and Pinterest (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
14
Social Network Distribution