The BMJ app analytics for January 26

Online, The BMJ is one of the world’s leading general medical journals for researchers, educators, clinicians and policy-makers. The BMJ is the house journal of British medicine, owned by Britain’s doctors. The BMJ app lets you - read what the world's leading doctors read - apply practice-changing takeaways - trust news supported by data - advance your career - read columnists who get what it means to do your job - search downloaded issues - read ahead of print The BMJ app brings you the latest weekly issue including: - Offline access: handy for planes, trains and automobiles, or wherever there’s no wi-fi - Selected news articles and columnists - Education articles, CME points - Research articles and reviews - Search through downloaded issues - Video content embedded - FREE TO BMA MEMBERS AND PERSONAL SUBSCRIBERS Use your BMA membership credentials, or personal subscriber details to log in Not a BMA member or personal subscriber? Then subscribe to The BMJ for £10.49 a month, where the first month is free. You’ll get instant access to every issue published since January 2017! Purchasing a subscription to The BMJ app at a cost of £10.49 a month will give you access to all the app editions of The BMJ. A monthly purchase will be applied to your iTunes account at the end of the first month trial. Subscriptions will automatically renew at a cost of £10.49 a month unless cancelled within 24-hours before the end of the current period. You can cancel anytime or turn off auto-renew with your iTunes account settings. Any unused portion of a free trial will be forfeited if you purchase a subscription. For more information, see our terms and conditions https://www.bmj.com/content/bmj-website-terms-and-conditions-0 and privacy policy https://www.bmj.com/company/your-privacy/. If you experience any problems, please email customer support on support@bmj.com