The Wild Salmon Co Market Share Analysis for July 2026

Lingcod – The New Halibut! In a blind taste test, Heidi picks Lingcod:"I prefer Lingcod to Halibut. The taste is almost identical, but Lingcod has a richer flavor thanks to its slightly higher fat content." With halibut prices soaring, we've found what we think is the perfect alternative — and so far, our loyal halibut fans agree! Lingcod has quickly become a favorite among our customers. Lingcod offers a sweet, mild flavor and a firm, flaky texture that's remarkably similar to halibut — but at a more affordable price. It’s incredibly versatile and holds up beautifully to a variety of cooking methods. And remember: just like all our fish, Lingcod is best when not overcooked! Product Details: Sold by the portion and not by the pound 5-7 oz portions ~ perfect for a single serving individually vacuum sealed