Prodotti più venduti & Marche su Amazon

See the full list of Market Leaders In Every Amazon Category for 1 gennaio, and read the full analysis below

Ultimo aggiornamento: gennaio 1, 2026

I brand migliori su amazon.com

Scopri quali sono i brand leader su amazon.com. Questa sezione mostra la quota di fatturato, le visualizzazioni dei prodotti e i tassi di conversione per aiutarti a comprendere meglio la competitività del brand nelle diverse categorie.

Brand principali

Jan 2026 vs. Jan 2025

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Marchio	Condivisione del fatturato	Variante	Visualizzazioni del prodotto	Variante	CVR	Variante	ASP	Variante
LEGO	0.85%	0.25pp	103.4M	11.04%	9.11%	39.65%	$55.17	3.56%
Nintendo	0.24%	0.09pp	42.5M	10.06%	7.08%	20.20%	$49.88	3.38%
DJI	0.17%	0.08pp	66.8M	7.89%	6.66%	4.27%	$54.76	1.17%
Amazon Essentials	0.19%	0.06pp	80.6M	2.03%	6.38%	33.32%	$8.98	2.88%
Owala	0.10%	0.05pp	102.8M	0.07%	4.79%	35.75%	$47.84	3.48%
LEGO	0.85%	0.25pp	103.4M	11.04%	9.11%	39.65%	$55.17	3.56%
Nintendo	0.24%	0.09pp	42.5M	10.06%	7.08%	20.20%	$49.88	3.38%
DJI	0.17%	0.08pp	66.8M	7.89%	6.66%	4.27%	$54.76	1.17%
Amazon Essentials	0.19%	0.06pp	80.6M	2.03%	6.38%	33.32%	$8.98	2.88%
Owala	0.10%	0.05pp	102.8M	0.07%	4.79%	35.75%	$47.84	3.48%
Chi vincerà la vostra categoria? Vedere i marchi più importanti per fatturato, visualizzazioni e tasso di conversione. Provalo gratis

Ripartizione dei canali & Prestazioni

Scopri in che modo i migliori brand indirizzano il traffico su amazon.com. Scopri quali canali di marketing, come ricerca, referral e social, generano maggiore visibilità e vendite.

60%

40%

20%

Ricerca in loco org

OSS pagato

Refferal

Sociale

Scoprite come i marchi più importanti incrementano il traffico e le vendite su Amazon.

Consulta il report completo sul traffico dei canali

LEGO

Nintendo

DJI

Amazon Essentials

Owala

Categorie più vendute su amazon.com

Scopri le prestazioni delle diverse categorie di prodotti su amazon.com. Questa sezione fornisce insight sui segmenti in più rapida crescita, sugli spazi più competitivi e sulle tendenze della domanda dei consumatori.

Performance

Jan 2026 vs. Jan 2025

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Categoria	unità vendute	Variante	Ricavi	Variante	Visualizzazioni del prodotto	Variante
	50	9.51%	7.97%	8.02%	< 50	3.87%
	92	3.03%	6.22%	6.50%	75	18.73%
Clothing	89	8.55%	4.66%	0.52%	< 50	9.93%
Shoes	64	3.68%	6.61%	3.00%	< 50	5.27%
Jewelry	75	6.10%	8.41%	11.54%	92	13.37%
Accessories	86	5.65%	2.29%	0.98%	98	8.77%
Handbags & Wallets	Sblocca l'elenco completo >	0.13%	19.74%	2.83%	80	7.68%
	< 50	5.51%	10.68%	8.88%	67	9.18%
Clothing	100	6.55%	0.45%	9.78%	77	9.67%
Accessories	88	0.16%	7.09%	2.95%	68	3.67%
Shoes	75	1.65%	2.32%	9.69%	93	0.77%
Jewelry	76	2.86%	0.41%	4.75%	< 50	9.66%
Uniforms, Work & Safety	Sblocca l'elenco completo >	9.62%	8.21%	8.64%	< 50	3.45%
	92	0.75%	5.39%	6.78%	100	9.97%
Clothing	67	19.23%	1.16%	4.01%	< 50	11.14%
Watches	Sblocca l'elenco completo >	8.71%	1.19%	9.63%	71	8.16%
	86	8.55%	4.69%	17.52%	98	18.38%
Clothing	58	13.94%	6.75%	15.27%	82	7.51%
Shoes	< 50	7.86%	13.00%	0.13%	93	8.92%
Accessories	< 50	7.03%	4.12%	1.18%	< 50	7.82%
Jewelry	55	9.98%	11.00%	8.45%	94	4.86%
Watches	Sblocca l'elenco completo >	5.67%	8.12%	10.72%	72	14.20%
	87	3.05%	7.98%	7.96%	67	9.71%
Clothing	99	3.32%	0.82%	4.43%	60	9.74%
Shoes	99	8.02%	3.26%	3.47%	98	4.78%
Accessories	91	2.07%	9.76%	0.65%	100	1.32%
Jewelry	59	9.41%	7.95%	5.40%	82	12.34%
Watches	Sblocca l'elenco completo >	4.38%	2.33%	8.49%	100	8.75%
	< 50	5.13%	9.33%	9.30%	99	5.80%
	98	5.56%	8.59%	7.98%	97	7.16%
Kitchen Utensils & Gadgets	95	4.66%	9.23%	1.45%	96	3.15%
Dining & Entertaining	54	14.66%	5.96%	10.89%	60	4.04%
Storage & Organization	59	9.74%	9.09%	9.96%	63	6.33%
Kitchen & Table Linens	98	13.61%	7.29%	3.65%	89	9.12%
Bakeware	Sblocca l'elenco completo >	15.73%	13.00%	18.82%	54	5.33%
	89	4.47%	2.16%	3.26%	< 50	15.24%
Home Décor Accents	57	10.00%	13.80%	8.12%	95	6.58%
Candles & Holders	97	9.00%	9.61%	19.59%	< 50	0.18%
Photo Albums, Frames & Accessories	98	5.91%	10.57%	4.31%	93	15.12%
Window Treatments	95	9.63%	9.13%	6.06%	< 50	11.11%
Rugs, Pads & Protectors	Sblocca l'elenco completo >	16.03%	6.65%	6.54%	100	6.73%
	89	5.02%	8.58%	15.19%	< 50	3.30%
Blankets & Throws	< 50	9.91%	15.93%	8.80%	97	4.69%
Sheets & Pillowcases	100	9.47%	9.69%	19.90%	52	0.55%
Decorative Pillows, Inserts & Covers	74	0.09%	2.49%	6.67%	95	8.87%
Kids' Bedding	< 50	4.08%	7.63%	8.85%	96	6.69%
Bed Pillows & Positioners	Sblocca l'elenco completo >	9.10%	19.08%	9.80%	< 50	0.61%
	93	18.17%	1.07%	14.31%	82	8.84%
Seasonal Lighting	93	9.87%	14.88%	9.99%	97	2.40%
Stockings & Holders	100	18.24%	7.57%	14.39%	75	1.71%
Wreaths, Garlands & Swags	< 50	15.32%	3.51%	19.19%	< 50	6.38%
Trees	77	4.10%	4.99%	8.77%	100	14.57%
Tree Skirts	Sblocca l'elenco completo >	9.90%	0.31%	9.97%	77	7.69%
	73	10.88%	9.87%	18.41%	96	1.61%
Clothing & Closet Storage	100	5.04%	0.78%	9.60%	96	10.42%
Home Storage Hooks	85	5.21%	2.37%	3.07%	< 50	9.95%
Laundry Storage & Organization	85	13.20%	10.00%	16.02%	< 50	3.21%
Baskets, Bins & Containers	74	9.32%	7.62%	7.16%	92	4.43%
Holiday Décor Storage	Sblocca l'elenco completo >	1.52%	9.11%	1.18%	< 50	1.86%
	95	3.62%	8.04%	13.58%	75	4.69%
	99	5.40%	3.63%	9.34%	99	12.31%
Paper & Plastic	95	7.47%	0.67%	5.68%	94	8.14%
Laundry	87	15.21%	6.23%	11.42%	99	3.71%
Household Batteries	81	18.22%	8.77%	17.90%	< 50	0.88%
Household Cleaning	79	3.03%	9.74%	5.32%	< 50	9.95%
Cleaning Tools	Sblocca l'elenco completo >	8.84%	7.07%	12.53%	89	2.54%
	56	9.83%	5.42%	0.50%	94	9.81%
Over-the-Counter Medication	75	14.60%	2.38%	8.49%	< 50	2.45%
Alternative Medicine	59	0.04%	9.86%	3.01%	96	5.63%
First Aid	98	3.45%	4.22%	8.55%	68	9.98%
Feminine Care	73	4.43%	8.83%	7.56%	< 50	7.72%
Incontinence & Ostomy	Sblocca l'elenco completo >	9.29%	18.56%	5.09%	99	0.23%
	63	2.69%	14.23%	1.90%	95	14.32%
Vitamins	85	7.82%	9.87%	2.75%	89	7.03%
Herbal Supplements	100	2.21%	7.38%	11.91%	54	6.19%
Minerals	65	1.20%	6.84%	10.69%	98	7.33%
Blended Vitamin & Mineral Supplements	< 50	2.39%	1.20%	12.13%	95	19.84%
Digestive Supplements	Sblocca l'elenco completo >	13.44%	19.03%	10.00%	100	6.07%
	98	13.95%	4.80%	7.46%	71	4.87%
Toothbrushes & Accessories	75	9.43%	3.90%	7.71%	97	6.02%
Toothpaste	51	7.81%	4.19%	1.11%	92	9.98%
Dental Floss & Picks	100	12.34%	6.27%	9.78%	62	3.47%
Mouthwash	69	13.83%	9.95%	3.84%	< 50	2.34%
Baby & Child Dental Care	Sblocca l'elenco completo >	9.97%	1.71%	14.50%	98	8.85%
	98	11.90%	17.24%	3.55%	59	9.76%
Gift Wrapping Supplies	< 50	2.85%	1.31%	11.09%	64	1.82%
Stationery	Sblocca l'elenco completo >	1.38%	5.93%	4.86%	50	6.01%
	68	8.43%	7.40%	6.96%	< 50	19.54%
	80	8.26%	3.50%	11.85%	100	3.56%
Cooking & Baking	< 50	9.68%	4.78%	8.88%	89	14.19%
Canned, Jarred & Packaged Foods	< 50	8.48%	9.99%	4.35%	52	3.61%
Herbs, Spices & Seasonings	80	8.37%	1.20%	9.99%	93	5.90%
Soups, Stocks & Broths	58	9.84%	0.14%	9.99%	55	7.15%
Sauces, Gravies & Marinades	Sblocca l'elenco completo >	9.99%	8.48%	14.00%	62	13.16%
	100	4.22%	11.57%	3.33%	94	9.79%
Bottled Beverages, Water & Drink Mixes	79	3.12%	12.02%	9.56%	100	11.93%
Coffee	84	11.70%	4.30%	8.05%	< 50	5.73%
Tea	99	10.00%	10.21%	8.03%	88	2.22%
Beverage Syrups & Concentrates	67	3.69%	16.96%	18.70%	< 50	3.44%
Hot Chocolate & Malted Drinks	Sblocca l'elenco completo >	6.64%	8.37%	2.69%	70	8.40%
	< 50	2.66%	18.58%	3.63%	96	4.81%
Snack Foods	99	9.01%	9.18%	5.50%	69	9.98%
Candy & Chocolate	68	4.45%	15.70%	6.12%	< 50	2.40%
Chocolate Candy	98	3.62%	8.32%	8.76%	93	8.29%
Breakfast & Cereal Bars	Sblocca l'elenco completo >	6.65%	3.74%	9.57%	82	2.45%
	100	0.49%	5.10%	6.63%	100	9.99%
Fresh Vegetables	78	18.68%	0.67%	14.82%	100	8.70%
Fresh Fruits	89	4.04%	9.84%	1.52%	< 50	11.09%
Packaged Produce	89	8.41%	9.98%	4.16%	99	3.43%
Dried Fruits & Vegetables	96	5.92%	1.21%	2.60%	94	9.88%
Fresh Herbs	Sblocca l'elenco completo >	8.60%	4.78%	17.69%	55	7.44%
	73	19.39%	13.99%	11.51%	< 50	9.58%
Cheese	52	9.92%	4.82%	5.23%	< 50	5.88%
Dairy & Plant-Based Yogurt	97	5.48%	10.64%	8.86%	95	9.19%
Milk & Cream	89	9.59%	1.93%	9.77%	71	9.86%
Eggs & Egg Substitutes	100	12.08%	17.42%	3.70%	94	9.79%
Butter, Margarine & Plant-Based Alternatives	Sblocca l'elenco completo >	8.19%	9.61%	16.41%	51	8.62%
	< 50	1.16%	7.48%	5.88%	100	9.00%
	< 50	6.58%	9.79%	1.82%	62	11.51%
Face	89	12.17%	9.90%	15.97%	< 50	5.98%
Body	97	6.12%	10.79%	7.80%	64	2.63%
Lip Care	100	8.22%	4.05%	2.78%	57	16.68%
Eyes	98	7.12%	1.26%	9.88%	90	8.91%
Sunscreens & Tanning Products	Sblocca l'elenco completo >	17.54%	1.55%	13.70%	< 50	9.01%
	82	7.00%	9.84%	10.60%	100	11.06%
Shampoo & Conditioner	96	1.54%	7.12%	9.50%	64	7.08%
Styling Tools & Appliances	< 50	9.12%	3.47%	9.81%	< 50	3.49%
Hair Accessories	< 50	11.41%	4.12%	18.19%	86	5.89%
Styling Products	90	8.43%	5.57%	9.43%	98	1.49%
Hair Coloring Products	Sblocca l'elenco completo >	7.26%	8.54%	5.41%	77	17.27%
	< 50	19.78%	0.16%	15.91%	65	8.36%
Eyes	< 50	3.48%	10.40%	5.69%	< 50	9.91%
Face	< 50	9.41%	2.81%	19.70%	86	6.89%
Lips	70	15.81%	3.21%	19.68%	99	6.61%
Body	76	0.86%	7.36%	7.00%	100	19.46%
Makeup Remover	Sblocca l'elenco completo >	7.65%	10.57%	4.22%	87	9.89%
	< 50	15.91%	6.54%	6.60%	74	6.62%
Nail Art & Polish	97	9.91%	7.65%	8.89%	87	0.28%
Tools & Accessories	97	12.72%	5.07%	16.54%	100	5.01%
Foot & Hand Care	54	19.74%	8.31%	9.45%	60	0.27%
Nail Care	Sblocca l'elenco completo >	1.64%	7.80%	4.14%	< 50	10.00%
	98	10.70%	6.16%	14.46%	90	3.79%
Makeup Brushes & Tools	81	1.17%	8.36%	4.35%	100	17.83%
Bags & Cases	82	6.62%	2.05%	9.75%	< 50	9.98%
Refillable Containers	67	8.36%	1.17%	9.99%	< 50	5.94%
Skin Care Tools	77	7.23%	8.45%	8.64%	99	0.78%
Mirrors	Sblocca l'elenco completo >	8.03%	7.86%	6.42%	73	19.28%
	50	9.51%	7.97%	8.02%	< 50	3.87%
	92	3.03%	6.22%	6.50%	75	18.73%
Clothing	89	8.55%	4.66%	0.52%	< 50	9.93%
Shoes	64	3.68%	6.61%	3.00%	< 50	5.27%
Jewelry	75	6.10%	8.41%	11.54%	92	13.37%
Tracciare le tendenze della categoria mese per mese Scoprite quali categorie sono in crescita in base alle vendite, ai ricavi e alle visualizzazioni. Inizia la prova gratuita

I prodotti più richiesti su amazon.com

Scopri i prodotti più visti e più venduti su amazon.com. Scopri quali annunci generano visualizzazioni, ricavi e unità vendute.

I prodotti più richiesti

Jan 2026 vs. Jan 2025

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Filtra per:

Prodotto	Categoria	Marchio	Visualizzazioni del prodotto	Variante	Ricavi	Variante	Unità vendute	Variante
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging	...> Earbud Headphones	Apple	4.8M	=	6.70%	8.75%	60	8.06%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip	...> Earbud Headphones	Apple	4.2M	10.36%	9.01%	7.78%	51	4.92%
Nintendo Switch 2 + Mario Kart World Bundle	...> Nintendo Switch 2	Nintendo	4.1M	=	5.30%	9.58%	97	1.65%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim	...> Thermoses	Owala	3.7M	=	3.14%	8.02%	< 50	9.37%
Apple AirTag. Keep Track of and find Your Keys Wallet Luggage Backpack and More. Simple one-tap Set up with iPhone or iPad	...> Item Finders	Apple	3.6M	6.77%	4.14%	6.16%	< 50	11.23%
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging	...> Earbud Headphones	Apple	4.8M	=	6.70%	8.75%	60	8.06%
Apple AirPods 4 Wireless Earbuds Bluetooth Headphones with Active Noise Cancellation Adaptive Audio Transparency Mode Personalized Spatial Audio USB-C Charging Case Wireless Charging H2 Chip	...> Earbud Headphones	Apple	4.2M	10.36%	9.01%	7.78%	51	4.92%
Nintendo Switch 2 + Mario Kart World Bundle	...> Nintendo Switch 2	Nintendo	4.1M	=	5.30%	9.58%	97	1.65%
Owala FreeSip Insulated Stainless Steel Water Bottle with Straw BPA-Free Sports Water Bottle Great for Travel 24 Oz Denim	...> Thermoses	Owala	3.7M	=	3.14%	8.02%	< 50	9.37%
Apple AirTag. Keep Track of and find Your Keys Wallet Luggage Backpack and More. Simple one-tap Set up with iPhone or iPad	...> Item Finders	Apple	3.6M	6.77%	4.14%	6.16%	< 50	11.23%
I prodotti più venduti e perché Scopri i prodotti più performanti su Amazon in base alle visualizzazioni, alle vendite e ai ricavi. Individua i trend, i brand di punta delle varie categorie e i nuovi bestseller a colpo d'occhio. Inizia la prova gratuita

Analisi di primo livello per amazon.com

Nel mese di 2026-01-01T00:00:00, amazon.com ha generato un fatturato totale di $61.3B.

I brand principali includono LEGO, Nintendo e DJI, che si sono distinti in termini di fatturato e coinvolgimento dei consumatori.

Il prodotto più performante del mese è stato Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging, che è l'articolo più ricercato sul mercato.