Lead Gen App のアプリ分析 12月3日

The LGA (Lead Gen App) helps agencies appointed by Toyota/Lexus marketing team to record customer details at various marketing events across the USA. The leads captured through this app are eventually shared with dealerships to pursue for vehicle sales. There are various types of surveys which the end customer may fill in, depending upon the type of marketing event – Regular Survey, Photo Survey, Waiver Survey. The questions being asked may differ depending upon the survey type.