RUSSPASS: travel across Russia のアプリ分析 12月3日

The augmented reality game in RUSSPASS is now available not only in Moscow but also in Saint Petersburg and Kazan. Moscow is expanding its popular family tourism format—an interactive augmented reality game. After a successful launch in the capital, where it was played over 200,000 times during the winter, the project is now being scaled up to include Saint Petersburg and Kazan. The new version of the game offers users even more opportunities: 🔹 Earn RUSSPASS loyalty program bonuses by exploring the attractions of the three cities. 🔹 Buy tickets to museums or partner entertainment for only 10 rubles using accumulated bonuses. Thanks to the game, residents and visitors of Moscow have already visited the city's iconic places more than 730,000 times. Now, users in Saint Petersburg and Kazan will have the same chance to dive into cultural tourism with elements of gamification. The RUSSPASS ecosystem continues to develop educational tourism in Russia, offering not only entertainment but also real benefits for travelers.