Raising cattle, hogs, and chickens on the open range of South Central Texas takes more time than the industrialized feedlot model, but the results speak for themselves. While mass-produced beef companies rely on cramped environments and cheap by-products, Augustus Ranch is committed to a different path. Based near the town of Shiner, Texas, our program is built on the belief that livestock should live outdoors, moving across fresh forage in a way that respects both the animal and the land. As consumers have become more aware of the conditions in the livestock industry, more and more folks are interested in buying local, pasture-finished, all-natural beef. But what does “all-natural” really mean? Pinning the Tail on “All Natural”