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thedrum.com

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

lbbonline.com

little black book,celebrating the world’s best advertising creativity and the people behind it. find global and local news, work, talent and jobs on the industry’s first fully-searchable and free-to-view platform.

creativereview.co.uk

With a familiar brand film and three typefaces inspired by its founders’ signatures, the agency has picked an interesting moment to remind us all of its heritage

vccp.com

Latest news from VCCP.es

uncensoredcmo.com

Jim Olson has spent his career helping businesses navigate moments of intense pressure from corporate crises to deeply personal challenges, running comms at United Airlines and Starbucks. In this episode, the author of Tailwind shares the lessons he’s learned from leadership, resilience, and facing adversity head-on.Drawing inspiration from Captain Sully’s Hudson River landing, Jim explains why the best crisis leaders follow the same process: aviate, navigate, communicate. We discuss where crisis management often goes wrong, what leaders can learn from failures like United Airlines, and why “black box thinking” matters in both business and marketing.Jim also opens up about his own cancer diagnosis and the mindset that helped him through it.Get Jim's new book, Tailwind here:https://www.amazon.com/Tailwind-Compass-Turning-Setback-Comeback/dp/B0GXCM3VYT/00:00 - Start01:11 - Lessons from Captain Sully’s Hudson River landing06:11 - The black box thinking approach to marketing07:30 - Other crises Jim has had to deal with in his career09:18 - When crisis management goes wrong - United Airlines13:11 - Managing merging two cultures15:27 - The situation when Jim’s CEO had a heart attack18:00 - Jim’s cancer diagnosis23:30 - The power of positive mentality28:30 - Don’t ask yourself what if, ask yourself why not31:34 - The power of a fourth space34:05 - Crisis doesn’t build character, it reveals it37:02 - Leadership lessons from Howard Schultz38:58 - Jim’s advice for those people facing a crisis

system1group.com

Explore our latest insights, top-performing Super Bowl ads of years past and why they work, and more about Test Your Ad Competitive Edge.

marketing-beat.co.uk

Influencer marketing has experienced a meteoric rise in recent years, MB dissects why the medium is set to take up an ever larger share of budgets

moreaboutadvertising.com

On the face of it PayPal+ looks a good deal, extra benefits from the online pay service that really got online payments moving. A noisy new campaign starring Will Ferrell from Leo in the US does a pretty good job of hammering home the point. https://www.youtube.com/watch?v=yw4ECUjPvdM PayPal was where Elon Musk and serial Silicon Valley

newsroom.ee.co.uk

·       EE launches new brand campaign EE TV: The Ultimate Flex highlighting how EE TV offers families the very best in flexible TV packages.·       The audience-led campaign focuses on empty nesters, showcasing how they can switch on to a world of incredible entertainment whenever it matters most with Netflix on EE TV.·       With EE, famili...