The role of Market intelligence is constantly evolving. With an increasing appetite for in-depth knowledge and peer insights, the Market Intelligence ETIS work group plays an important role in connecting dots between experts of different companies, exchanging views and insights on specific topics within the obvious legal boundaries.​ Next to this, Market Intelligence group members can also inspire each other by exchanging views on methodologies, best practices, etc. related to the Market Intelligence profession. Potential examples are the integration of AI in the MI job role, stakeholder management, insights democratisation through platforms, sources assessments.​   KEY FOCUS AREAS IN 2026: Trending topics business, both in consumer and B2B markets.​ Market Intelligence best practices​ Market Intelligence methodologies​ External knowledge sharing sessions​ Info providers assessments PARTICIPANT PROFILE: Directors of customer, competitive or market intelligence​ Innovations managers​ Competitive Intelligence managers​ Market Intelligence managers​ Strategy managers   HOW WE WORK: 1 In-Person Meeting per Year: Held every year during the ETIS Gathering The next physical meeting of this Working Group will take place on 28-29 May in Riga, Latvia: https://gathering2026.etis.org/  2-3 Online Activities per Year: Virtual events (webinars, roundtables, knowledge exchanges) based on member demand: Peer-Led Sessions Expert Talks  PARTICIPATING COMPANIES: Includes leading European telecom operators, technology vendors, and partners actively engaged in protecting European telcos. (Full member list available upon request or via ETIS member portal.)   GROUP COORDINATOR: The ETIS Market Intelligence WG is coordinated by Anastasia Sendrea, who facilitates all activities, drives member engagement, and ensures seamless collaboration. For any questions or to learn more about how to get involved, don't hesitate to reach out.