Malaysia International T... Análise de participação de mercado de novembro 2025

The Malaysia International Trade and Exhibition Centre (MITEC) is one of the region's largest MICE venues and Malaysia's premier trade and exhibition centre, owned by Malaysia External Trade Development Corporation (MATRADE) and is proudly managed by Qube Integrated Malaysia Sdn. Bhd. Situated within the expansive 75.5-acre KL Metropolis, MITEC is a key economic hub and gateway to Southeast Asia, nestled in Kuala Lumpur's International Trade and Exhibition District. Distinguished by its grand features, MITEC offers an extensive range of facilities across 52,000 sqm and houses Malaysia's largest pillar-less exhibition hall, providing 12,960 sqm of column-free space on a single level. Complementing this are 11 spacious exhibition halls, equivalent in size to eight football fields combined, along with a ballroom, mini ballroom, multi-purpose hall, meeting rooms, VIP suites, lounges, offices, boardrooms, a café, an outdoor garden, and two amphitheatres. Notably, MITEC's Level 1 exhibition halls feature heavy-duty loading capabilities with a maximum floor loading of 50kN/sqm, enabling the accommodation of heavy machinery—a pioneering feature in the country. Furthermore, MITEC ensures smooth accessibility and operational efficiency with direct 24-hour service ramp access to all floors and designated loading bays on each level to prevent congestion. The venue boasts centrally located 15m-long escalators, among Malaysia's tallest and longest, equipped with energy-saving features and motion sensors to enhance sustainability initiatives.