Marcas mais vendidas de Beauty & Personal Care na Amazon

See the full list of Market Leaders In Amazon Beauty & Personal Care for 1 de janeiro, and read the full analysis below

Última atualização: janeiro 1, 2026

Principais marcas na categoria Beauty & Personal Care

Veja quais marcas estão liderando a categoria Beauty & Personal Care em amazon.com. Analise dados sobre as principais marcas, incluindo sua receita, visualizações de produtos e taxas de conversão, oferecendo uma imagem clara da competitividade da marca na categoria.

Marcas principais

Jan 2026 x Jan 2025

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Marca	Participação na receita	Alteração	Visualizações do produto	Alteração	CVR	Alteração	ASP	Alteração
medicube	1.04%	0.79pp	20.5M	487.95%	10.32%	1.71%	$19.11	9.78%
eos	0.56%	0.34pp	17.1M	74.28%	7.32%	1.48%	$11.96	8.88%
Shark	0.75%	0.33pp	20.3M	136.63%	3.72%	1.50%	$17.99	0.38%
The Ordinary	0.39%	0.33pp	16M	419.71%	9.96%	1.02%	$5.89	7.25%
TYMO	0.75%	0.33pp	19.6M	463.58%	2.37%	0.09%	$19.05	8.10%
medicube	1.04%	0.79pp	20.5M	487.95%	10.32%	1.71%	$19.11	9.78%
eos	0.56%	0.34pp	17.1M	74.28%	7.32%	1.48%	$11.96	8.88%
Shark	0.75%	0.33pp	20.3M	136.63%	3.72%	1.50%	$17.99	0.38%
The Ordinary	0.39%	0.33pp	16M	419.71%	9.96%	1.02%	$5.89	7.25%
TYMO	0.75%	0.33pp	19.6M	463.58%	2.37%	0.09%	$19.05	8.10%
Quem está vencendo em sua categoria? Veja as principais marcas por receita, visualizações e taxa de conversão. Teste grátis

Desempenho e divisão dos canais

Entenda onde as principais marcas da categoria Beauty & Personal Care obtêm seu tráfego. Esta seção detalha as principais fontes de tráfego, revelando quais canais geram mais visibilidade e vendas para as marcas com melhor desempenho.

60%

40%

20%

Organização de pesquisa no site

OSS pago

Referência

Social

Veja como as principais marcas geram tráfego e vendas na Amazon.

Veja a análise completa do canal

medicube

eos

Shark

The Ordinary

TYMO

Subcategorias mais vendidas na categoria Beauty & Personal Care

Descubra a divisão de subcategorias dentro da categoria Beauty & Personal Care. Esta seção fornece insights sobre o desempenho de diferentes subcategorias, ajudando a identificar quais segmentos estão crescendo, quais são mais competitivos e onde o interesse do consumidor está mudando.

Desempenho

Jan 2026 x Jan 2025

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Categoria	Unidade vendida	Alteração	Receita	Alteração	Visualizações do produto	Alteração
	< 50	6.58%	9.79%	1.82%	62	11.51%
	89	12.17%	9.90%	15.97%	< 50	5.98%
Treatments & Masks	81	18.34%	0.93%	14.48%	100	8.79%
Creams & Moisturizers	< 50	8.39%	19.48%	9.40%	72	7.37%
Cleansers	76	10.00%	10.21%	8.03%	58	2.22%
Toners & Astringents	54	9.62%	6.70%	13.35%	93	3.08%
Sets & Kits	Desbloquear a lista completa >	6.86%	3.89%	0.89%	73	7.96%
	97	6.12%	10.79%	7.80%	64	2.63%
Cleansers	83	17.33%	2.20%	18.78%	100	7.28%
Moisturizers	76	7.45%	0.70%	5.66%	58	17.74%
Sets & Kits	87	1.79%	10.00%	1.06%	99	7.82%
Body Scrubs	94	9.61%	5.42%	8.74%	99	1.63%
Body Mud	Desbloquear a lista completa >	8.58%	1.73%	9.97%	100	5.31%
	100	8.22%	4.05%	2.78%	57	16.68%
Balms & Moisturizers	86	8.70%	6.65%	10.00%	63	7.12%
Lip Butters	99	16.92%	3.71%	9.98%	75	3.66%
Scrubs	< 50	7.72%	5.20%	9.89%	70	4.58%
Lip Plumpers	Desbloquear a lista completa >	6.86%	8.58%	8.51%	96	8.55%
	98	7.12%	1.26%	9.88%	90	8.91%
Masks	100	8.71%	2.07%	7.35%	96	4.94%
Creams	86	9.86%	18.42%	5.19%	98	4.71%
Wrinkle Pads & Patches	85	9.66%	9.70%	8.86%	97	3.30%
Serums	< 50	18.78%	15.59%	9.47%	< 50	2.99%
Balms	Desbloquear a lista completa >	4.56%	12.63%	1.54%	93	0.93%
	82	17.54%	1.55%	13.70%	< 50	9.01%
Sunscreens	53	11.62%	5.68%	15.41%	72	4.36%
Self-Tanners	93	4.80%	12.54%	6.77%	54	9.65%
After Sun	96	8.42%	7.41%	6.94%	100	19.58%
Tanning Oils & Lotions	Desbloquear a lista completa >	4.25%	11.62%	3.30%	72	9.78%
	82	7.00%	9.84%	10.60%	100	11.06%
	96	1.54%	7.12%	9.50%	64	7.08%
Shampoos	96	17.16%	9.06%	7.07%	100	1.71%
Conditioners	98	9.73%	0.84%	10.00%	66	6.32%
Shampoo & Conditioner Sets	90	16.51%	2.38%	12.69%	77	9.26%
Dry Shampoos	59	6.29%	9.55%	7.01%	78	9.53%
2-in-1 Shampoo & Conditioner	Desbloquear a lista completa >	6.15%	12.59%	9.01%	78	12.50%
	< 50	9.12%	3.47%	9.81%	< 50	3.49%
Hair Brushes	53	9.99%	9.27%	8.37%	93	1.53%
Irons	< 50	15.24%	4.71%	6.90%	62	6.02%
Hair Dryers & Accessories	80	18.96%	2.41%	5.05%	94	9.43%
Hot-Air Brushes	55	11.08%	3.91%	18.54%	59	6.06%
Hair Rollers	Desbloquear a lista completa >	8.49%	4.77%	3.32%	95	15.84%
	< 50	11.41%	4.12%	18.19%	86	5.89%
Clips & Barrettes	55	16.93%	7.47%	6.11%	53	7.55%
Elastics & Ties	71	0.70%	4.95%	9.76%	99	9.78%
Headbands	98	8.04%	9.94%	0.68%	67	9.98%
Claws	87	6.22%	10.24%	4.51%	100	10.32%
Hair Drying Towels	Desbloquear a lista completa >	6.36%	0.40%	0.42%	< 50	18.80%
	90	8.43%	5.57%	9.43%	98	1.49%
Hair Sprays	< 50	4.12%	9.83%	1.61%	86	11.22%
Gels	98	10.00%	9.59%	8.26%	90	1.77%
Creams & Lotions	< 50	17.21%	13.01%	2.73%	67	13.10%
Styling Treatments	71	7.84%	7.31%	5.12%	98	9.95%
Root Lifting Powders	Desbloquear a lista completa >	2.42%	9.72%	6.49%	100	4.43%
	< 50	7.26%	8.54%	5.41%	77	17.27%
Hair Color	74	8.35%	9.96%	0.44%	88	9.66%
Hair Mascaras & Root Touch Ups	60	3.56%	12.54%	9.06%	100	12.45%
Color Refreshers	77	11.67%	4.91%	7.41%	99	4.99%
Hair Chalk	62	2.88%	18.24%	3.91%	< 50	4.52%
Coloring & Highlighting Tools	Desbloquear a lista completa >	7.73%	4.14%	1.17%	97	9.98%
	< 50	19.78%	0.16%	15.91%	65	8.36%
	< 50	3.48%	10.40%	5.69%	< 50	9.91%
Mascara	76	4.12%	9.83%	1.62%	100	11.23%
Eyeliner	< 50	7.72%	9.91%	0.94%	65	10.31%
Eyebrow Color	76	0.23%	5.48%	2.52%	100	9.85%
Eyeshadow	< 50	0.48%	19.78%	3.14%	65	7.50%
Lash Enhancers & Primers	Desbloquear a lista completa >	7.93%	9.97%	5.10%	87	9.97%
	< 50	9.41%	2.81%	19.70%	86	6.89%
Foundation	91	14.52%	9.60%	18.37%	< 50	3.89%
Blush	< 50	3.85%	14.78%	6.00%	81	5.11%
Concealers & Neutralizers	91	4.01%	5.07%	8.73%	< 50	14.71%
Powder	99	9.85%	7.09%	9.22%	87	0.18%
Foundation Primers	Desbloquear a lista completa >	7.12%	8.99%	1.98%	89	11.32%
	70	15.81%	3.21%	19.68%	99	6.61%
Lip Glosses	100	3.80%	5.26%	8.63%	78	15.05%
Lipstick	70	6.52%	15.80%	0.08%	99	8.96%
Lip Liners	56	8.75%	6.95%	7.41%	< 50	18.48%
Lip Stains	68	4.73%	13.32%	6.71%	< 50	4.26%
Lipstick Primers	Desbloquear a lista completa >	9.82%	6.78%	9.14%	95	0.44%
	76	0.86%	7.36%	7.00%	100	19.46%
Temporary Tattoos	93	5.67%	2.45%	9.16%	74	0.86%
Body Glitter	55	5.96%	14.67%	0.78%	59	9.24%
Body Paint	86	7.04%	4.26%	9.70%	98	3.17%
Concealer	100	5.02%	4.06%	9.19%	77	12.99%
Bronzers	Desbloquear a lista completa >	13.73%	4.48%	17.58%	99	5.57%
	97	7.65%	10.57%	4.22%	87	9.89%
Makeup Cleansing Wipes	99	6.62%	11.63%	9.94%	74	11.54%
Makeup Cleansing Water	< 50	1.60%	6.27%	15.54%	76	6.19%
Makeup Cleansing Oils	54	2.87%	9.84%	2.36%	55	7.88%
Makeup Cleansing Foams	72	0.50%	8.90%	12.70%	98	8.81%
Makeup Cleansing Creams	Desbloquear a lista completa >	1.34%	9.88%	5.82%	68	5.19%
	< 50	15.91%	6.54%	6.60%	74	6.62%
	97	9.91%	7.65%	8.89%	87	0.28%
False Nails & Accessories	< 50	8.03%	7.09%	5.57%	87	9.98%
Nail Polish	< 50	8.53%	2.18%	5.05%	64	7.30%
Nail Art Accessories	57	4.50%	9.75%	2.06%	57	11.85%
Tools	97	3.66%	8.34%	8.74%	67	8.31%
Gel Polish	Desbloquear a lista completa >	2.62%	18.63%	3.58%	98	4.87%
	97	12.72%	5.07%	16.54%	100	5.01%
Nail Tools	100	9.62%	3.88%	1.01%	79	9.58%
Sets & Kits	< 50	17.02%	9.80%	12.22%	92	5.46%
Foot Files	< 50	2.03%	9.49%	5.29%	71	3.34%
Cuticle Tools	96	9.12%	5.32%	8.87%	95	5.37%
Nail Drills	Desbloquear a lista completa >	7.64%	9.93%	5.51%	99	9.92%
	54	19.74%	8.31%	9.45%	60	0.27%
Hand Creams & Lotions	96	4.46%	11.96%	3.00%	60	9.74%
Foot Creams & Lotions	96	8.08%	15.64%	10.00%	71	1.88%
Foot Masks	62	2.91%	13.96%	2.09%	95	11.69%
Moisturizing Socks	95	1.84%	5.19%	5.40%	50	2.87%
Moisturizing Gloves	Desbloquear a lista completa >	6.45%	2.29%	9.70%	100	10.31%
	87	1.64%	7.80%	4.14%	< 50	10.00%
Cuticle Care	72	8.61%	1.80%	7.20%	99	5.24%
Nail Strengthening	86	1.41%	9.63%	4.60%	99	4.00%
Nail Repair	< 50	3.36%	15.33%	0.27%	77	9.08%
Growth Formula	90	8.88%	2.57%	9.91%	77	4.41%
Ridge Filler	Desbloquear a lista completa >	7.20%	11.03%	3.81%	66	9.85%
	98	10.70%	6.16%	14.46%	90	3.79%
	81	1.17%	8.36%	4.35%	100	17.83%
Eye	< 50	7.69%	9.93%	5.44%	95	9.93%
Face	82	8.70%	9.98%	3.74%	< 50	9.99%
Brush Sets	94	5.92%	9.30%	3.76%	55	14.41%
Brush Cleaners	< 50	9.08%	17.08%	4.77%	70	6.30%
Sharpeners	Desbloquear a lista completa >	4.52%	13.66%	6.55%	98	4.47%
	82	6.62%	2.05%	9.75%	< 50	9.98%
Cosmetic Bags	93	6.62%	8.03%	10.20%	96	0.85%
Toiletry Bags	96	2.99%	6.08%	3.92%	100	4.32%
Cosmetic Display Cases	57	5.74%	8.92%	1.21%	92	9.32%
Travel Cases	53	9.80%	6.66%	9.11%	72	0.54%
Train Cases	Desbloquear a lista completa >	1.13%	9.68%	4.30%	54	4.30%
	67	8.36%	1.17%	9.99%	< 50	5.94%
Spray Bottles	< 50	8.52%	10.00%	4.10%	62	10.00%
Jars	90	2.97%	13.90%	2.13%	99	11.76%
Kits	89	5.42%	11.10%	3.98%	51	14.57%
Pump Dispensers	84	2.96%	9.82%	2.27%	100	9.83%
Squeeze Bottles	Desbloquear a lista completa >	7.49%	9.90%	5.71%	< 50	9.89%
	77	7.23%	8.45%	8.64%	99	0.78%
Facial Cleansing Brushes	< 50	19.89%	1.77%	9.73%	71	1.71%
Facial Rollers	99	10.37%	7.20%	9.46%	91	7.16%
Blackhead & Blemish Removers	89	3.78%	11.73%	0.89%	92	12.25%
Wrinkle & Anti-Aging Devices	93	9.68%	2.69%	19.71%	58	6.71%
Microdermabrasion Devices	Desbloquear a lista completa >	0.06%	6.11%	9.82%	79	6.06%
	87	8.03%	7.86%	6.42%	73	19.28%
Makeup Mirrors	86	6.80%	14.04%	0.29%	53	6.37%
Compact & Travel Mirrors	100	7.72%	2.54%	13.30%	80	2.60%
Shower Mirrors	96	10.32%	9.80%	19.00%	73	1.20%
Handheld Mirrors	Desbloquear a lista completa >	3.64%	1.10%	4.20%	< 50	9.79%
	< 50	6.58%	9.79%	1.82%	62	11.51%
	89	12.17%	9.90%	15.97%	< 50	5.98%
Treatments & Masks	81	18.34%	0.93%	14.48%	100	8.79%
Creams & Moisturizers	< 50	8.39%	19.48%	9.40%	72	7.37%
Cleansers	76	10.00%	10.21%	8.03%	58	2.22%
Acompanhar as tendências da categoria mês a mês Veja quais categorias estão crescendo com base em vendas, receita e visualizações. Comece o teste grátis

Principais produtos na categoria Beauty & Personal Care

Descubra os produtos mais vistos na categoria Beauty & Personal Care. Essa seção destaca os produtos com melhor desempenho com base em visualizações de produtos, receita e unidades vendidas, fornecendo um instantâneo do que está despertando o interesse e as compras do consumidor.

Principais produtos

Jan 2026 x Jan 2025

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Produto	Categoria	Marca	Visualizações do produto	Alteração	Receita	Alteração	Unidades vendidas	Alteração
BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Mask Pore Minimizing Elasticity Plumping Improvement Korean Skin Care Gifts for Women \| 1.19oz(34g) x 4ea	...> Masks	BIODANCE	3.3M	200.52%	2.20%	0.48%	< 50	10.00%
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz	...> Lotions	eos	2.7M	165.38%	9.56%	8.92%	99	15.48%
medicube Toner Pads Zero Pore Pad 2.0 \| Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid \| Ideal for All Korean Skin Care 70 Pads (1 Pack)	...> Toners & Astringents	medicube	2.5M	=	12.44%	9.83%	96	11.58%
Mighty Patch™ Original patch from Hero Cosmetics – The #1 Hydrocolloid Acne Pimple Patch for Shrinking Zits and Whiteheads in 1 use; Nighttime Spot Stickers for Face and Skin (36 Count)	...> Treatments & Masks	Mighty Patch	1.9M	14.14%	14.87%	7.33%	71	0.48%
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask \| Elasticity & Hydration Care Reduces Sagging & Dullness \| Hydrolyzed Collagen For Glowing Skin \| Korean Skin Care 2.53 fl.oz	...> Masks	medicube	1.8M	225.83%	5.81%	14.71%	100	19.33%
BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Mask Pore Minimizing Elasticity Plumping Improvement Korean Skin Care Gifts for Women \| 1.19oz(34g) x 4ea	...> Masks	BIODANCE	3.3M	200.52%	2.20%	0.48%	< 50	10.00%
eos Shea Better Body Lotion Vanilla Cashmere 24-Hour Moisture Skin Care Lightweight & Non-Greasy Natural Shea Vegan Vanilla Body Lotion 16 fl oz	...> Lotions	eos	2.7M	165.38%	9.56%	8.92%	99	15.48%
medicube Toner Pads Zero Pore Pad 2.0 \| Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid \| Ideal for All Korean Skin Care 70 Pads (1 Pack)	...> Toners & Astringents	medicube	2.5M	=	12.44%	9.83%	96	11.58%
Mighty Patch™ Original patch from Hero Cosmetics – The #1 Hydrocolloid Acne Pimple Patch for Shrinking Zits and Whiteheads in 1 use; Nighttime Spot Stickers for Face and Skin (36 Count)	...> Treatments & Masks	Mighty Patch	1.9M	14.14%	14.87%	7.33%	71	0.48%
medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask \| Elasticity & Hydration Care Reduces Sagging & Dullness \| Hydrolyzed Collagen For Glowing Skin \| Korean Skin Care 2.53 fl.oz	...> Masks	medicube	1.8M	225.83%	5.81%	14.71%	100	19.33%
O que está vendendo e por quê Descubra os produtos com melhor desempenho na Amazon com base nas visualizações, vendas e receita dos produtos. Identifique tendências, vencedores da categoria e best-sellers emergentes rapidamente. Comece o teste grátis

Análise de nível superior da categoria Beauty & Personal Care em amazon.com

Em 2026-01-01T00:00:00, a categoria Beauty & Personal Care em amazon.com gerou uma receita total de $3.9B.

As marcas líderes nessa categoria são medicube, eos e Shark, que se destacam em termos de receita e engajamento do consumidor.

O produto com melhor desempenho foi BIODANCE Bio-Collagen Real Deep Mask Hydrating Overnight Hydrogel Mask Pore Minimizing Elasticity Plumping Improvement Korean Skin Care Gifts for Women | 1.19oz(34g) x 4ea, e é o item mais vendido na categoria.