YouTube Market Share & Usage Stats
Embedded videos from YouTube.
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Get Key InsightsSite Totals
34,538,303
Market share
0.49%
Category
Audio Video Media
Sub-category
Audio Video Media
Paid or free
Free
As of September 12, 2026, a total of 34,538,303 websites have been identified using this technology. The highest concentration of usage is in United States, showcasing its widespread adoption in the region. Among all sites leveraging this platform, google.com stands out as the most visited, demonstrating the significant role this technology plays in the digital landscape.
Top websites using YouTube
The largest website using YouTube is google.com, followed by yahoo.com
YouTube usage by country
YouTube's is primarily used in United States, followed by Japan and India.
Top Countries
YouTube
As of September 12, 2026, YouTube is actively used across various regions, with significant adoption in United States and Japan.
See Full InsightsYouTube usage by industry
YouTube is mostly used in the News & Media Publishers industry, followed by Arts & Entertainment > Streaming & Online TV.
Industry
News & Media Publishers
24.42%
Arts & Entertainment > Streaming & Online TV
8.14%
Computers Electronics and Technology > Computers Electronics and Technology - Other
6.98%
Other
60.47%
YouTube alternatives & related technologies
The top alternative to YouTube is Vimeo, followed by VideoJS. Click below to analyze and compare these technologies' market share and audience.
Technology
Category
Free
Paid
Audio Video Media
Audio Video Media
Audio Video Media
Audio Video Media
Audio Video Media
Audio Video Media
Audio Video Media
Audio Video Media
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