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Top Amazon Brands

Best Selling Products & Brands on Amazon

See the full list of Market Leaders In Every Amazon Category for February 1, and read the full analysis below

Last updated : February 1, 2026

Top Brands on amazon.com

Discover which brands are leading on amazon.com. This section showcases revenue share, product views, and conversion rates to help you better understand brand competitiveness across categories.

Top Brands

Feb 2026 vs. Feb 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Lenovo	0.33%	0.08pp	12.7M	1.88%	2.39%	32.06%	$469.69	11.62%
medicube	0.09%	0.08pp	6.4M	1.39%	2.37%	28.88%	$332.15	7.14%
Amazon Essentials	0.17%	0.05pp	12.1M	0.68%	1.28%	29.05%	$186.24	4.57%
DJI	0.16%	0.04pp	2.9M	0.17%	2.23%	1.68%	$468.20	5.25%
G.SKILL	0.07%	0.04pp	1.9M	1.47%	1.57%	3.35%	$74.10	10.69%
Lenovo	0.33%	0.08pp	12.7M	1.88%	2.39%	32.06%	$469.69	11.62%
medicube	0.09%	0.08pp	6.4M	1.39%	2.37%	28.88%	$332.15	7.14%
Amazon Essentials	0.17%	0.05pp	12.1M	0.68%	1.28%	29.05%	$186.24	4.57%
DJI	0.16%	0.04pp	2.9M	0.17%	2.23%	1.68%	$468.20	5.25%
G.SKILL	0.07%	0.04pp	1.9M	1.47%	1.57%	3.35%	$74.10	10.69%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand how top brands drive traffic on amazon.com. See which marketing channels – like search, referrals, and social – generate the most visibility and sales.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Lenovo

medicube

Amazon Essentials

DJI

G.SKILL

Top selling categories on amazon.com

Explore how different product categories are performing on amazon.com. This section provides insights into the fastest-growing segments, the most competitive spaces, and where consumer demand is shifting.

Performance

Feb 2026 vs. Feb 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	95	3.62%	8.04%	13.58%	75	4.69%
	99	5.40%	3.63%	9.34%	99	12.31%
Paper & Plastic	95	7.47%	0.67%	5.68%	94	8.14%
Laundry	87	15.21%	6.23%	11.42%	99	3.71%
Household Cleaning	79	3.03%	9.74%	5.32%	< 50	9.95%
Cleaning Tools	< 50	8.84%	7.07%	12.53%	89	2.54%
Household Batteries	Unlock full list >	18.22%	8.77%	17.90%	< 50	0.88%
	56	9.83%	5.42%	0.50%	94	9.81%
Over-the-Counter Medication	75	14.60%	2.38%	8.49%	< 50	2.45%
First Aid	98	3.45%	4.22%	8.55%	68	9.98%
Feminine Care	73	4.43%	8.83%	7.56%	< 50	7.72%
Alternative Medicine	59	0.04%	9.86%	3.01%	96	5.63%
Incontinence & Ostomy	Unlock full list >	9.29%	18.56%	5.09%	99	0.23%
	63	2.69%	14.23%	1.90%	95	14.32%
Vitamins	85	7.82%	9.87%	2.75%	89	7.03%
Herbal Supplements	100	2.21%	7.38%	11.91%	54	6.19%
Minerals	65	1.20%	6.84%	10.69%	98	7.33%
Blended Vitamin & Mineral Supplements	< 50	2.39%	1.20%	12.13%	95	19.84%
Digestive Supplements	Unlock full list >	13.44%	19.03%	10.00%	100	6.07%
	98	13.95%	4.80%	7.46%	71	4.87%
Toothpaste	51	7.81%	4.19%	1.11%	92	9.98%
Toothbrushes & Accessories	75	9.43%	3.90%	7.71%	97	6.02%
Dental Floss & Picks	100	12.34%	6.27%	9.78%	62	3.47%
Mouthwash	69	13.83%	9.95%	3.84%	< 50	2.34%
Baby & Child Dental Care	Unlock full list >	9.97%	1.71%	14.50%	98	8.85%
	54	6.30%	3.17%	2.26%	100	10.00%
Sports Nutrition	71	1.17%	2.87%	1.54%	75	15.40%
Nutrition Bars & Drinks	97	7.35%	7.80%	4.05%	94	9.86%
Weight Loss	98	1.72%	0.64%	5.51%	< 50	9.42%
Endurance & Energy	Unlock full list >	2.93%	3.62%	6.37%	58	18.88%
	< 50	5.13%	9.33%	9.30%	99	5.80%
	98	5.56%	8.59%	7.98%	97	7.16%
Kitchen Utensils & Gadgets	95	4.66%	9.23%	1.45%	96	3.15%
Storage & Organization	59	9.74%	9.09%	9.96%	63	6.33%
Dining & Entertaining	54	14.66%	5.96%	10.89%	60	4.04%
Bakeware	57	15.73%	13.00%	18.82%	54	5.33%
Kitchen & Table Linens	Unlock full list >	13.61%	7.29%	3.65%	89	9.12%
	89	4.47%	2.16%	3.26%	< 50	15.24%
Home Décor Accents	57	10.00%	13.80%	8.12%	95	6.58%
Photo Albums, Frames & Accessories	98	5.91%	10.57%	4.31%	93	15.12%
Window Treatments	95	9.63%	9.13%	6.06%	< 50	11.11%
Candles & Holders	97	9.00%	9.61%	19.59%	< 50	0.18%
Rugs, Pads & Protectors	Unlock full list >	16.03%	6.65%	6.54%	100	6.73%
	89	5.02%	8.58%	15.19%	< 50	3.30%
Sheets & Pillowcases	100	9.47%	9.69%	19.90%	52	0.55%
Blankets & Throws	< 50	9.91%	15.93%	8.80%	97	4.69%
Decorative Pillows, Inserts & Covers	74	0.09%	2.49%	6.67%	95	8.87%
Bed Pillows & Positioners	90	9.10%	19.08%	9.80%	< 50	0.61%
Comforters & Sets	Unlock full list >	13.87%	8.49%	7.21%	61	2.40%
	73	10.88%	9.87%	18.41%	96	1.61%
Clothing & Closet Storage	100	5.04%	0.78%	9.60%	96	10.42%
Laundry Storage & Organization	85	13.20%	10.00%	16.02%	< 50	3.21%
Holiday Décor Storage	< 50	1.52%	9.11%	1.18%	< 50	1.86%
Home Storage Hooks	85	5.21%	2.37%	3.07%	< 50	9.95%
Baskets, Bins & Containers	Unlock full list >	9.32%	7.62%	7.16%	92	4.43%
	100	19.74%	8.87%	9.63%	52	2.47%
Bathroom Accessories	< 50	8.60%	3.75%	7.33%	100	8.41%
Bath Rugs	< 50	8.90%	19.83%	4.18%	79	1.46%
Towels	Unlock full list >	5.46%	8.73%	15.69%	64	2.88%
	68	8.43%	7.40%	6.96%	< 50	19.54%
	80	8.26%	3.50%	11.85%	100	3.56%
Cooking & Baking	< 50	9.68%	4.78%	8.88%	89	14.19%
Canned, Jarred & Packaged Foods	< 50	8.48%	9.99%	4.35%	52	3.61%
Herbs, Spices & Seasonings	80	8.37%	1.20%	9.99%	93	5.90%
Soups, Stocks & Broths	58	9.84%	0.14%	9.99%	55	7.15%
Sauces, Gravies & Marinades	Unlock full list >	9.99%	8.48%	14.00%	62	13.16%
	100	4.22%	11.57%	3.33%	94	9.79%
Bottled Beverages, Water & Drink Mixes	79	3.12%	12.02%	9.56%	100	11.93%
Coffee	84	11.70%	4.30%	8.05%	< 50	5.73%
Tea	99	10.00%	10.21%	8.03%	88	2.22%
Beverage Syrups & Concentrates	Unlock full list >	3.69%	16.96%	18.70%	< 50	3.44%
	< 50	2.66%	18.58%	3.63%	96	4.81%
Snack Foods	99	9.01%	9.18%	5.50%	69	9.98%
Candy & Chocolate	68	4.45%	15.70%	6.12%	< 50	2.40%
Chocolate Candy	98	3.62%	8.32%	8.76%	93	8.29%
Breakfast & Cereal Bars	Unlock full list >	6.65%	3.74%	9.57%	82	2.45%
	100	0.49%	5.10%	6.63%	100	9.99%
Fresh Fruits	89	4.04%	9.84%	1.52%	< 50	11.09%
Fresh Vegetables	78	18.68%	0.67%	14.82%	100	8.70%
Packaged Produce	89	8.41%	9.98%	4.16%	99	3.43%
Dried Fruits & Vegetables	96	5.92%	1.21%	2.60%	94	9.88%
Fresh Herbs	Unlock full list >	8.60%	4.78%	17.69%	55	7.44%
	73	19.39%	13.99%	11.51%	< 50	9.58%
Cheese	52	9.92%	4.82%	5.23%	< 50	5.88%
Dairy & Plant-Based Yogurt	97	5.48%	10.64%	8.86%	95	9.19%
Milk & Cream	89	9.59%	1.93%	9.77%	71	9.86%
Eggs & Egg Substitutes	100	12.08%	17.42%	3.70%	94	9.79%
Plant-Based Milk	Unlock full list >	9.42%	7.89%	9.82%	72	9.88%
	50	9.51%	7.97%	8.02%	< 50	3.87%
	92	3.03%	6.22%	6.50%	75	18.73%
Clothing	89	8.55%	4.66%	0.52%	< 50	9.93%
Shoes	64	3.68%	6.61%	3.00%	< 50	5.27%
Accessories	86	5.65%	2.29%	0.98%	98	8.77%
Jewelry	75	6.10%	8.41%	11.54%	92	13.37%
Handbags & Wallets	Unlock full list >	0.13%	19.74%	2.83%	80	7.68%
	< 50	5.51%	10.68%	8.88%	67	9.18%
Clothing	100	6.55%	0.45%	9.78%	77	9.67%
Accessories	88	0.16%	7.09%	2.95%	68	3.67%
Shoes	75	1.65%	2.32%	9.69%	93	0.77%
Jewelry	76	2.86%	0.41%	4.75%	< 50	9.66%
Uniforms, Work & Safety	Unlock full list >	9.62%	8.21%	8.64%	< 50	3.45%
	94	14.32%	5.23%	9.96%	97	5.20%
Skiing	84	3.07%	8.00%	7.97%	63	9.71%
Yoga	65	2.96%	6.16%	6.41%	< 50	18.84%
Hiking & Outdoor Recreation	98	8.13%	13.49%	9.53%	99	8.37%
Running	< 50	5.54%	10.71%	8.88%	71	9.17%
Cycling	Unlock full list >	6.29%	8.53%	11.91%	100	12.99%
	92	0.75%	5.39%	6.78%	100	9.97%
Clothing	67	19.23%	1.16%	4.01%	< 50	11.14%
Watches	Unlock full list >	8.71%	1.19%	9.63%	71	8.16%
	86	8.55%	4.69%	17.52%	98	18.38%
Clothing	58	13.94%	6.75%	15.27%	82	7.51%
Shoes	< 50	7.86%	13.00%	0.13%	93	8.92%
Accessories	< 50	7.03%	4.12%	1.18%	< 50	7.82%
Jewelry	55	9.98%	11.00%	8.45%	94	4.86%
School Uniforms	Unlock full list >	15.27%	9.82%	7.78%	84	1.27%
	< 50	1.16%	7.48%	5.88%	100	9.00%
	< 50	6.58%	9.79%	1.82%	62	11.51%
Face	89	12.17%	9.90%	15.97%	< 50	5.98%
Body	97	6.12%	10.79%	7.80%	64	2.63%
Lip Care	100	8.22%	4.05%	2.78%	57	16.68%
Eyes	98	7.12%	1.26%	9.88%	90	8.91%
Sunscreens & Tanning Products	Unlock full list >	17.54%	1.55%	13.70%	< 50	9.01%
	82	7.00%	9.84%	10.60%	100	11.06%
Shampoo & Conditioner	96	1.54%	7.12%	9.50%	64	7.08%
Styling Products	90	8.43%	5.57%	9.43%	98	1.49%
Styling Tools & Appliances	< 50	9.12%	3.47%	9.81%	< 50	3.49%
Hair Accessories	< 50	11.41%	4.12%	18.19%	86	5.89%
Hair Coloring Products	Unlock full list >	7.26%	8.54%	5.41%	77	17.27%
	< 50	19.78%	0.16%	15.91%	65	8.36%
Eyes	< 50	3.48%	10.40%	5.69%	< 50	9.91%
Face	< 50	9.41%	2.81%	19.70%	86	6.89%
Lips	70	15.81%	3.21%	19.68%	99	6.61%
Makeup Remover	97	7.65%	10.57%	4.22%	87	9.89%
Body	Unlock full list >	0.86%	7.36%	7.00%	100	19.46%
	< 50	15.91%	6.54%	6.60%	74	6.62%
Nail Art & Polish	97	9.91%	7.65%	8.89%	87	0.28%
Tools & Accessories	97	12.72%	5.07%	16.54%	100	5.01%
Foot & Hand Care	54	19.74%	8.31%	9.45%	60	0.27%
Nail Care	Unlock full list >	1.64%	7.80%	4.14%	< 50	10.00%
	98	10.70%	6.16%	14.46%	90	3.79%
Makeup Brushes & Tools	81	1.17%	8.36%	4.35%	100	17.83%
Bags & Cases	82	6.62%	2.05%	9.75%	< 50	9.98%
Refillable Containers	67	8.36%	1.17%	9.99%	< 50	5.94%
Cotton Balls & Swabs	94	7.47%	1.14%	9.96%	55	9.28%
Skin Care Tools	Unlock full list >	7.23%	8.45%	8.64%	99	0.78%
	95	3.62%	8.04%	13.58%	75	4.69%
	99	5.40%	3.63%	9.34%	99	12.31%
Paper & Plastic	95	7.47%	0.67%	5.68%	94	8.14%
Laundry	87	15.21%	6.23%	11.42%	99	3.71%
Household Cleaning	79	3.03%	9.74%	5.32%	< 50	9.95%
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Top Products on amazon.com

Discover the most-viewed and the best-selling products on amazon.com. See which listings are driving product views, revenue, and units sold.

Top products

Feb 2026 vs. Feb 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
medicube Toner Pads Zero Pore Pad 2.0 \| Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid \| Ideal for All Korean Skin Care 70 Pads (1 Pack)	...> Toners & Astringents	medicube	3M	=	12.44%	9.83%	96	11.58%
Scott ComfortPlus Toilet Paper 12 Double Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue	...> Toilet Paper	Scott	2.9M	48.63%	7.90%	0.14%	97	1.96%
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging White	...> Earbud Headphones	Apple	2.4M	=	9.62%	9.39%	< 50	1.35%
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life — Blue	...> Tablets	Apple	2.3M	=	11.84%	1.23%	< 50	9.63%
Lysol Disinfecting Wipes Bundle Home Apartment Dorm Room Essentials and Cleaning Supplies All Purpose Cleaner Multi-surface Cleaning Wipes Multi-Scent Sanitizing Wipes Bundle 80 Count (4pk)	...> Disinfectant Wipes	Lysol	2.3M	=	9.70%	8.18%	85	19.11%
medicube Toner Pads Zero Pore Pad 2.0 \| Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid \| Ideal for All Korean Skin Care 70 Pads (1 Pack)	...> Toners & Astringents	medicube	3M	=	12.44%	9.83%	96	11.58%
Scott ComfortPlus Toilet Paper 12 Double Rolls 231 Sheets per Roll Septic-Safe 1-Ply Toilet Tissue	...> Toilet Paper	Scott	2.9M	48.63%	7.90%	0.14%	97	1.96%
Apple AirPods Pro 3 Wireless Earbuds Active Noise Cancellation Live Translation Heart Rate Sensing Hearing Aid Feature Bluetooth Headphones Spatial Audio High-Fidelity Sound USB-C Charging White	...> Earbud Headphones	Apple	2.4M	=	9.62%	9.39%	< 50	1.35%
Apple iPad 11-inch: A16 chip 11-inch Model Liquid Retina Display 128GB Wi-Fi 6 12MP Front/12MP Back Camera Touch ID All-Day Battery Life — Blue	...> Tablets	Apple	2.3M	=	11.84%	1.23%	< 50	9.63%
Lysol Disinfecting Wipes Bundle Home Apartment Dorm Room Essentials and Cleaning Supplies All Purpose Cleaner Multi-surface Cleaning Wipes Multi-Scent Sanitizing Wipes Bundle 80 Count (4pk)	...> Disinfectant Wipes	Lysol	2.3M	=	9.70%	8.18%	85	19.11%
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Top-level analysis for amazon.com

In 2026-02-01T00:00:00, amazon.com generated $42.8B in total revenue.

Top brands include – Lenovo, medicube, and Amazon Essentials – which all stood out for revenue and consumer engagement.

The month’s top-performing product was the medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack), which is the most sought-after item on the marketplace.