Don’t miss outtag icon
Get early access to Digital 100 2026, Similarweb’s official ranking of the fastest-growing brandsPre-register now!banner icon

Best Selling Tools & Home Improvement Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Tools & Home Improvement in amazon.ca for December 1, and read the full analysis below

Last updated : December 1, 2025



Top Brands on the Tools & Home Improvement category

See which brands are leading the Tools & Home Improvement category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Dec 2025 vs. Dec 2024
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
Govee4.77%2.20pp2.5M3.69%7.83%36.23%CDN$160.6670.47%
Elkay1.59%1.50pp2.4M1.50%6.40%6.53%CDN$56.1562.72%
Generic1.06%0.82pp2.5M0.15%6.41%24.78%CDN$118.0267.55%
EF ECOFLOW0.39%0.33pp2.4M1.56%7.14%11.15%CDN$21.1852.19%
ASAHOM0.39%0.33pp2.4M1.24%7.82%25.41%CDN$126.7814.13%
Govee4.77%2.20pp2.5M3.69%7.83%36.23%CDN$160.6670.47%
Elkay1.59%1.50pp2.4M1.50%6.40%6.53%CDN$56.1562.72%
Generic1.06%0.82pp2.5M0.15%6.41%24.78%CDN$118.0267.55%
EF ECOFLOW0.39%0.33pp2.4M1.56%7.14%11.15%CDN$21.1852.19%
ASAHOM0.39%0.33pp2.4M1.24%7.82%25.41%CDN$126.7814.13%

Who’s winning your category?

See top brands by revenue, views, and conversion rate.
Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Tools & Home Improvement category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
Govee
Elkay
Generic
EF ECOFLOW
ASAHOM

Top selling sub-categories in the Tools & Home Improvement category

Explore the breakdown of sub-categories within the Tools & Home Improvement category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Dec 2025 vs. Dec 2024
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
No Data to Display

Top Products on the Tools & Home Improvement Category

Discover the most-viewed products in the Tools & Home Improvement category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Dec 2025 vs. Dec 2024
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Tcamp 105FT 300LEDs Christmas Lights  8 Modes Christmas Tree Lights Waterproof Outdoor Indoor String Lights UL Certified Fairy Lights for Christmas Wedding Holiday (Multicolor)
Tcamp 105FT 300LEDs Christmas Lights 8 Modes Christmas Tree Lights Waterproof Outdoor Indoor String Lights UL Certified Fairy Lights for Christmas Wedding Holiday (Multicolor)
...> Outdoor Light Strings
Tcamp250.3K569.36%6.56%2.39%749.34%
Govee Permanent Outdoor Lights 2  100ft RGBIC Outdoor Lights with 72 LED Lights  IP67 Waterproof  100 Scene Modes with 40lm White for Outdoor Decorations  Works with Alexa  Google Assistant  White
Govee Permanent Outdoor Lights 2 100ft RGBIC Outdoor Lights with 72 LED Lights IP67 Waterproof 100 Scene Modes with 40lm White for Outdoor Decorations Works with Alexa Google Assistant White
...> Outdoor Light Strings
Govee203.1K=4.04%4.27%5312.82%
All-new Blink Video Doorbell – Head-to-toe HD view  two-year battery  simple setup. Sync Module Core included – System (Black)
All-new Blink Video Doorbell – Head-to-toe HD view two-year battery simple setup. Sync Module Core included – System (Black)
...> Video Doorbells
Blink186K=5.39%9.96%< 501.13%
MZD8391 Upgraded Color Changing Christmas String Lights Outdoor Indoor  108FT 300 LED Warm White Multi Color Fairy Lights  END to END CONNECTABLE  Waterproof Christmas Tree Lights with Timer Remote
MZD8391 Upgraded Color Changing Christmas String Lights Outdoor Indoor 108FT 300 LED Warm White Multi Color Fairy Lights END to END CONNECTABLE Waterproof Christmas Tree Lights with Timer Remote
...> Outdoor Light Strings
MZD8391171.9K87.93%2.93%9.12%739.03%
Christmas Tree Ribbon Fairy Lights  19ft/6m 60 LED Shining Ribbon String Lights  Waterproof Battery Operated Xmas Tree Lights for Christmas New Year Party Decorations Indoor Outdoor (Silver 6 m)
Christmas Tree Ribbon Fairy Lights 19ft/6m 60 LED Shining Ribbon String Lights Waterproof Battery Operated Xmas Tree Lights for Christmas New Year Party Decorations Indoor Outdoor (Silver 6 m)
...> Outdoor Light Strings
Fuanxo161.6K16.25%6.72%9.94%< 505.41%
Tcamp 105FT 300LEDs Christmas Lights  8 Modes Christmas Tree Lights Waterproof Outdoor Indoor String Lights UL Certified Fairy Lights for Christmas Wedding Holiday (Multicolor)
Tcamp 105FT 300LEDs Christmas Lights 8 Modes Christmas Tree Lights Waterproof Outdoor Indoor String Lights UL Certified Fairy Lights for Christmas Wedding Holiday (Multicolor)
...> Outdoor Light Strings
Tcamp250.3K569.36%6.56%2.39%749.34%
Govee Permanent Outdoor Lights 2  100ft RGBIC Outdoor Lights with 72 LED Lights  IP67 Waterproof  100 Scene Modes with 40lm White for Outdoor Decorations  Works with Alexa  Google Assistant  White
Govee Permanent Outdoor Lights 2 100ft RGBIC Outdoor Lights with 72 LED Lights IP67 Waterproof 100 Scene Modes with 40lm White for Outdoor Decorations Works with Alexa Google Assistant White
...> Outdoor Light Strings
Govee203.1K=4.04%4.27%5312.82%
All-new Blink Video Doorbell – Head-to-toe HD view  two-year battery  simple setup. Sync Module Core included – System (Black)
All-new Blink Video Doorbell – Head-to-toe HD view two-year battery simple setup. Sync Module Core included – System (Black)
...> Video Doorbells
Blink186K=5.39%9.96%< 501.13%
MZD8391 Upgraded Color Changing Christmas String Lights Outdoor Indoor  108FT 300 LED Warm White Multi Color Fairy Lights  END to END CONNECTABLE  Waterproof Christmas Tree Lights with Timer Remote
MZD8391 Upgraded Color Changing Christmas String Lights Outdoor Indoor 108FT 300 LED Warm White Multi Color Fairy Lights END to END CONNECTABLE Waterproof Christmas Tree Lights with Timer Remote
...> Outdoor Light Strings
MZD8391171.9K87.93%2.93%9.12%739.03%
Christmas Tree Ribbon Fairy Lights  19ft/6m 60 LED Shining Ribbon String Lights  Waterproof Battery Operated Xmas Tree Lights for Christmas New Year Party Decorations Indoor Outdoor (Silver 6 m)
Christmas Tree Ribbon Fairy Lights 19ft/6m 60 LED Shining Ribbon String Lights Waterproof Battery Operated Xmas Tree Lights for Christmas New Year Party Decorations Indoor Outdoor (Silver 6 m)
...> Outdoor Light Strings
Fuanxo161.6K16.25%6.72%9.94%< 505.41%

What’s selling—and why

Explore the top-performing products on Amazon based on product views, sales, and revenue.
Spot trends, category winners, and emerging bestsellers at a glance.
Start free trial