Best Selling Toys & Games Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Toys & Games in amazon.ca for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Toys & Games category

See which brands are leading the Toys & Games category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
LEGO	32.39%	19.74pp	5M	29.41%	15.64%	344.32%	CDN$117.38	16.58%
Backyard Discovery	0.86%	0.76pp	3M	2.82%	5.17%	341.82%	CDN$81.71	7.90%
Spooktacular Creations	1.11%	0.61pp	4.7M	27.47%	1.49%	111.55%	CDN$102.56	13.38%
Generic	0.93%	0.43pp	4.1M	21.07%	5.90%	207.22%	CDN$0.27	15.40%
POP MART	0.47%	0.40pp	2M	13.91%	15.64%	10.05%	CDN$75.88	2.57%
LEGO	32.39%	19.74pp	5M	29.41%	15.64%	344.32%	CDN$117.38	16.58%
Backyard Discovery	0.86%	0.76pp	3M	2.82%	5.17%	341.82%	CDN$81.71	7.90%
Spooktacular Creations	1.11%	0.61pp	4.7M	27.47%	1.49%	111.55%	CDN$102.56	13.38%
Generic	0.93%	0.43pp	4.1M	21.07%	5.90%	207.22%	CDN$0.27	15.40%
POP MART	0.47%	0.40pp	2M	13.91%	15.64%	10.05%	CDN$75.88	2.57%
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Channels Breakdown & Performance

Understand where the top brands in the Toys & Games category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

LEGO

Backyard Discovery

Spooktacular Creations

Generic

POP MART

Top selling sub-categories in the Toys & Games category

Explore the breakdown of sub-categories within the Toys & Games category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change

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Top Products on the Toys & Games Category

Discover the most-viewed products in the Toys & Games category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
POP MART The Monsters Big into Energy Series-Vinyl Plush Pendant Blind Box Blind Box Figures Random Design Action Figures Collectible Toys Home Decorations Single Box	...> Figures	POP MART	222.7K	=	5.19%	7.32%	64	10.47%
LEGO Super Mario Game Boy - Retro Building Sets for Adults Ages 18+ - Collectible Model with Game Paks and Display Stand - Birthday Gifts for Men & Women - 72046	...> Building Sets	LEGO	201.6K	=	14.59%	4.21%	95	5.20%
LEGO ONE Piece The Going Merry Pirate Ship Building Blocks - Pretend Play Adventure Toy for Boys & Girls 10+ - Straw Hat Crew Toy Figures & Playset for Anime Fans - Gift for Christmas - 75639	...> Building Sets	LEGO	126.5K	=	11.65%	1.85%	< 50	11.77%
Pokémon™ Legends: Z-A (CAN Version)	...> Playsets	Nintendo	112.7K	=	9.90%	4.12%	95	1.29%
Yoto The Pout-Pout Fish Collection by Deborah Diesen – 8 Kids Audio Cards for Use with Player & Mini All-in-1 Audio Device Screen-Free Listening with Playtime Bedtime & Travel Stories Ages 1+	...> Storytelling Toys	YOTO	75.6K	=	6.03%	2.98%	< 50	9.75%
POP MART The Monsters Big into Energy Series-Vinyl Plush Pendant Blind Box Blind Box Figures Random Design Action Figures Collectible Toys Home Decorations Single Box	...> Figures	POP MART	222.7K	=	5.19%	7.32%	64	10.47%
LEGO Super Mario Game Boy - Retro Building Sets for Adults Ages 18+ - Collectible Model with Game Paks and Display Stand - Birthday Gifts for Men & Women - 72046	...> Building Sets	LEGO	201.6K	=	14.59%	4.21%	95	5.20%
LEGO ONE Piece The Going Merry Pirate Ship Building Blocks - Pretend Play Adventure Toy for Boys & Girls 10+ - Straw Hat Crew Toy Figures & Playset for Anime Fans - Gift for Christmas - 75639	...> Building Sets	LEGO	126.5K	=	11.65%	1.85%	< 50	11.77%
Pokémon™ Legends: Z-A (CAN Version)	...> Playsets	Nintendo	112.7K	=	9.90%	4.12%	95	1.29%
Yoto The Pout-Pout Fish Collection by Deborah Diesen – 8 Kids Audio Cards for Use with Player & Mini All-in-1 Audio Device Screen-Free Listening with Playtime Bedtime & Travel Stories Ages 1+	...> Storytelling Toys	YOTO	75.6K	=	6.03%	2.98%	< 50	9.75%
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Top-level analysis of the Toys & Games category on amazon.ca

During 2025-11-01T00:00:00, the Toys & Games category on amazon.ca generated a total revenue of CDN$281.5M.

The leading brands in this category are LEGO, Backyard Discovery, and Spooktacular Creations, which stand out in terms of revenue and consumer engagement.

The top-performing product was POP MART The Monsters Big into Energy Series-Vinyl Plush Pendant Blind Box Blind Box Figures Random Design Action Figures Collectible Toys Home Decorations Single Box, and it's the best-selling item in the category.