Best Selling Toys & Games Products & Brands on amazon.ca

See the full list of Market Leaders In Amazon Toys & Games in amazon.ca for December 1, and read the full analysis below

Last updated : December 1, 2025

Top Brands on the Toys & Games category

See which brands are leading the Toys & Games category on amazon.ca. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Dec 2025 vs. Dec 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Pokémon	1.46%	1.46pp	426.7K	19953.67%	6.82%	339.59%	CDN$162.79	430.30%
LEGO	19.60%	0.79pp	27.5K	6005.65%	4.28%	262.38%	CDN$113.74	266.88%
POP MART	0.67%	0.63pp	218.5K	12183.74%	6.75%	319.29%	CDN$100.51	383.05%
Pokemon	1.73%	0.58pp	49.2K	7158.34%	1.95%	308.07%	CDN$100.34	68.59%
Generic	1.05%	0.51pp	184K	18082.20%	3.55%	337.86%	CDN$153.79	418.69%
Pokémon	1.46%	1.46pp	426.7K	19953.67%	6.82%	339.59%	CDN$162.79	430.30%
LEGO	19.60%	0.79pp	27.5K	6005.65%	4.28%	262.38%	CDN$113.74	266.88%
POP MART	0.67%	0.63pp	218.5K	12183.74%	6.75%	319.29%	CDN$100.51	383.05%
Pokemon	1.73%	0.58pp	49.2K	7158.34%	1.95%	308.07%	CDN$100.34	68.59%
Generic	1.05%	0.51pp	184K	18082.20%	3.55%	337.86%	CDN$153.79	418.69%
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Channels Breakdown & Performance

Understand where the top brands in the Toys & Games category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Pokémon

LEGO

POP MART

Pokemon

Generic

Top selling sub-categories in the Toys & Games category

Explore the breakdown of sub-categories within the Toys & Games category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Dec 2025 vs. Dec 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change

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Top Products on the Toys & Games Category

Discover the most-viewed products in the Toys & Games category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Dec 2025 vs. Dec 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
POP MART The Monsters Big Into Energy Series-Vinyl Plush Pendant Blind Box LABUBU Blind Box Figures Random Design Action Figures Collectible Toys Home Decorations Holiday Birthday Gifts Single Box	...> Figures	POP MART	309.2K	=	3.22%	4.25%	82	6.53%
LEGO Super Mario Game Boy - Retro Building Sets for Adults Ages 18+ - Collectible Model with Game Paks and Display Stand - Birthday Gifts for Men & Women - 72046	...> Building Sets	LEGO	256.4K	=	14.59%	4.21%	95	5.20%
LEGO ONE Piece The Going Merry Pirate Ship Building Blocks - Pretend Play Adventure Toy for Boys & Girls 10+ - Straw Hat Crew Toy Figures & Playset for Anime Fans - Gift for Christmas - 75639	...> Building Sets	LEGO	178.7K	=	11.65%	1.85%	< 50	11.77%
LEGO Botanicals Happy Plants Building Toys - Bedroom or Dorm Room Decor for Girls Boys & Adults Desk or Shelf Display - Stocking Stuffers & Gift for Christmas - 10349	...> Building Sets	LEGO	150.7K	=	7.92%	7.37%	100	3.68%
LEGO Botanicals Mini Bonsai Trees Building Set - Artificial Bonsai Tree Building Blocks for Adults 18+ - DIY Home and Office Decor for Men and Women - Gift for Adults - 10373	...> Building Sets	LEGO	141.4K	=	6.18%	2.08%	52	9.05%
POP MART The Monsters Big Into Energy Series-Vinyl Plush Pendant Blind Box LABUBU Blind Box Figures Random Design Action Figures Collectible Toys Home Decorations Holiday Birthday Gifts Single Box	...> Figures	POP MART	309.2K	=	3.22%	4.25%	82	6.53%
LEGO Super Mario Game Boy - Retro Building Sets for Adults Ages 18+ - Collectible Model with Game Paks and Display Stand - Birthday Gifts for Men & Women - 72046	...> Building Sets	LEGO	256.4K	=	14.59%	4.21%	95	5.20%
LEGO ONE Piece The Going Merry Pirate Ship Building Blocks - Pretend Play Adventure Toy for Boys & Girls 10+ - Straw Hat Crew Toy Figures & Playset for Anime Fans - Gift for Christmas - 75639	...> Building Sets	LEGO	178.7K	=	11.65%	1.85%	< 50	11.77%
LEGO Botanicals Happy Plants Building Toys - Bedroom or Dorm Room Decor for Girls Boys & Adults Desk or Shelf Display - Stocking Stuffers & Gift for Christmas - 10349	...> Building Sets	LEGO	150.7K	=	7.92%	7.37%	100	3.68%
LEGO Botanicals Mini Bonsai Trees Building Set - Artificial Bonsai Tree Building Blocks for Adults 18+ - DIY Home and Office Decor for Men and Women - Gift for Adults - 10373	...> Building Sets	LEGO	141.4K	=	6.18%	2.08%	52	9.05%
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Top-level analysis of the Toys & Games category on amazon.ca

During 2025-12-01T00:00:00, the Toys & Games category on amazon.ca generated a total revenue of CDN$324.4M.

The leading brands in this category are Pokémon, LEGO, and POP MART, which stand out in terms of revenue and consumer engagement.

The top-performing product was POP MART The Monsters Big Into Energy Series-Vinyl Plush Pendant Blind Box LABUBU Blind Box Figures Random Design Action Figures Collectible Toys Home Decorations Holiday Birthday Gifts Single Box, and it's the best-selling item in the category.