Best Selling Beauté et Parfum Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Beauté et Parfum in amazon.fr for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Beauté et Parfum category

See which brands are leading the Beauté et Parfum category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
ghd	1.94%	1.02pp	100.3K	1.88%	8.39%	128.40%	€206.19	53.23%
The Ordinary	1.18%	1.01pp	99.7K	1.87%	8.25%	113.08%	€107.31	45.42%
CANNI	0.86%	0.73pp	31.7K	0.65%	0.09%	111.89%	€202.80	5.35%
Dyson	1.17%	0.50pp	95.5K	0.27%	1.77%	127.58%	€206.14	21.55%
VICHY	0.63%	0.47pp	80.2K	1.71%	6.57%	2.61%	€58.76	48.05%
ghd	1.94%	1.02pp	100.3K	1.88%	8.39%	128.40%	€206.19	53.23%
The Ordinary	1.18%	1.01pp	99.7K	1.87%	8.25%	113.08%	€107.31	45.42%
CANNI	0.86%	0.73pp	31.7K	0.65%	0.09%	111.89%	€202.80	5.35%
Dyson	1.17%	0.50pp	95.5K	0.27%	1.77%	127.58%	€206.14	21.55%
VICHY	0.63%	0.47pp	80.2K	1.71%	6.57%	2.61%	€58.76	48.05%
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Channels Breakdown & Performance

Understand where the top brands in the Beauté et Parfum category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

ghd

The Ordinary

CANNI

Dyson

VICHY

Top selling sub-categories in the Beauté et Parfum category

Explore the breakdown of sub-categories within the Beauté et Parfum category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	1.36%	4.80%	6.01%	87	2.31%
	62	6.54%	9.45%	0.36%	< 50	0.29%
Shampooings	92	9.86%	9.87%	16.02%	94	2.04%
Soins et masques	100	7.77%	9.86%	2.63%	95	7.09%
Après-shampooings	79	14.15%	8.75%	7.32%	75	2.18%
Shampooings secs	< 50	8.76%	10.00%	5.14%	< 50	4.39%
Sets de shampooings et après-shampooings	Unlock full list >	14.28%	17.00%	7.38%	95	7.01%
	100	3.21%	3.25%	6.76%	96	7.54%
Laques et sprays	59	1.27%	5.72%	4.23%	81	18.67%
Poudres de lifting de racines	98	3.61%	9.69%	1.57%	92	8.29%
Gels	82	4.82%	1.24%	2.05%	60	9.17%
Crèmes et lotions	< 50	1.72%	9.97%	3.47%	86	9.97%
Cires	Unlock full list >	7.94%	7.20%	5.35%	< 50	9.97%
	96	1.23%	6.44%	4.74%	98	5.91%
Brosses	99	6.39%	9.38%	0.11%	90	8.31%
Sèche-cheveux et accessoires	52	4.90%	8.66%	1.95%	58	2.53%
Peignes	62	5.72%	1.04%	2.45%	< 50	10.10%
Fers	55	0.47%	9.96%	5.23%	53	5.78%
Brosses électriques et soufflantes	Unlock full list >	4.79%	0.23%	1.73%	97	11.11%
	94	7.77%	9.40%	15.25%	92	9.71%
Elastiques	< 50	6.48%	1.30%	12.29%	63	12.60%
Bandeaux, headbands et serre-têtes	74	1.11%	5.80%	6.99%	79	9.95%
Pinces à cheveux	< 50	10.00%	8.69%	13.31%	< 50	12.47%
Piques et épingles à cheveux	95	7.72%	3.23%	15.12%	100	9.84%
Barrettes	Unlock full list >	14.15%	5.92%	9.98%	80	5.70%
	55	2.14%	5.42%	5.02%	97	3.23%
Coloration permanente	98	8.73%	9.84%	18.12%	87	7.05%
Coloration semi-permanente	< 50	17.00%	8.53%	9.75%	51	9.63%
Mascaras pour cheveux	99	9.44%	9.85%	7.71%	88	6.93%
Produits éclaircissants et décolorants	< 50	9.72%	8.43%	9.27%	< 50	3.03%
Raviveurs de couleur	Unlock full list >	17.60%	0.03%	9.29%	100	12.71%
	99	9.80%	8.70%	9.44%	63	12.23%
	95	3.96%	8.14%	3.02%	92	9.48%
Nettoyants et exfoliants	95	9.51%	4.44%	4.98%	79	6.28%
Hydratants	90	8.16%	9.95%	3.52%	99	2.81%
Masques	96	4.40%	7.15%	7.04%	52	6.34%
Lotions toniques	Unlock full list >	9.43%	7.83%	7.65%	90	4.11%
	99	9.11%	5.79%	5.75%	98	19.58%
Produits hydratants	51	8.28%	4.20%	16.67%	75	17.53%
Gommages	96	2.38%	4.32%	5.63%	97	19.71%
Argile	74	3.88%	0.06%	3.11%	91	9.50%
Poudre de talc	59	4.66%	2.12%	1.16%	< 50	8.84%
Amincissants et raffermissants	Unlock full list >	4.77%	9.88%	8.63%	< 50	9.37%
	83	9.41%	10.00%	19.06%	62	4.57%
Protection solaire	98	14.08%	19.68%	9.99%	96	5.74%
Autobronzants	98	10.92%	5.92%	19.99%	60	6.94%
Après-soleil	57	19.82%	11.19%	9.26%	51	9.05%
Activateurs et accélérateurs de bronzage	Unlock full list >	9.39%	6.41%	19.19%	60	18.33%
	97	8.68%	17.16%	4.48%	83	7.07%
Crèmes pour les mains et les ongles	85	8.77%	10.00%	5.20%	88	4.45%
Crèmes pour les pieds	< 50	7.82%	9.88%	2.76%	< 50	2.06%
Bains de pieds	89	17.16%	11.62%	8.44%	99	0.18%
Huiles pour cuticules	79	11.41%	6.18%	6.04%	94	4.52%
Chaussettes hydratantes	Unlock full list >	9.46%	9.85%	7.78%	91	4.03%
	< 50	9.34%	7.73%	9.86%	71	9.48%
Sérums et fluides contour des yeux	< 50	6.85%	2.04%	3.27%	52	8.91%
Crèmes contour des yeux	< 50	5.44%	7.97%	10.30%	< 50	14.63%
Patchs	99	4.24%	0.25%	1.28%	89	11.72%
Gels contours des yeux	Unlock full list >	1.86%	2.29%	0.85%	< 50	14.54%
	66	16.38%	11.07%	11.30%	55	8.92%
	68	13.53%	8.36%	17.31%	100	8.02%
Mascaras	59	4.73%	1.26%	8.71%	98	0.45%
Crayons et maquillage pour sourcils	83	3.21%	3.24%	6.77%	79	7.55%
Eyeliners	< 50	13.83%	19.43%	9.99%	< 50	5.87%
Traitements et soins des cils	100	4.82%	1.23%	2.05%	93	9.17%
Crayons et khôls yeux	Unlock full list >	3.24%	11.11%	0.42%	< 50	0.22%
	74	0.95%	3.26%	6.46%	93	4.33%
Anti-tâches et correcteurs	98	7.47%	4.85%	9.83%	86	4.02%
Poudres	76	6.18%	3.11%	9.38%	< 50	1.65%
Fonds de teint	68	2.92%	1.24%	11.18%	< 50	1.88%
Poudres de finition et fixateurs	89	4.89%	8.66%	1.96%	92	2.54%
Blush et fards à joues	Unlock full list >	0.62%	3.18%	8.46%	87	0.20%
	< 50	16.76%	11.24%	8.31%	57	0.12%
Gels démaquillants	< 50	12.68%	6.10%	9.82%	81	3.76%
Eau démaquillante	99	7.16%	1.60%	14.66%	91	1.66%
Huiles démaquillantes	92	9.09%	5.23%	16.71%	98	5.21%
Lait démaquillant	80	7.24%	0.83%	9.52%	< 50	0.77%
Lingettes démaquillantes	Unlock full list >	9.66%	2.78%	19.59%	74	2.71%
	57	4.65%	1.17%	8.67%	81	0.55%
Rouges à lèvres	83	7.92%	6.40%	3.37%	< 50	4.88%
Gloss	< 50	5.33%	0.86%	13.93%	94	3.72%
Crayons à lèvres	100	2.89%	0.98%	7.68%	96	2.55%
Baumes teintés et vernis à lèvres	Unlock full list >	13.91%	17.37%	7.22%	100	2.37%
	98	7.52%	4.92%	9.84%	84	4.13%
Tatouages temporaires	95	5.59%	0.93%	2.35%	97	10.23%
Peinture corporelle	98	1.02%	4.87%	6.94%	99	7.30%
Paillettes	87	5.64%	9.04%	0.99%	83	8.77%
Anti-tâches et correcteurs	Unlock full list >	3.13%	1.21%	0.32%	< 50	13.01%
	89	6.40%	11.44%	1.05%	< 50	8.45%
	89	10.25%	5.12%	5.42%	70	5.57%
Vernis gels semi-permanents	64	7.79%	13.13%	9.46%	85	8.48%
Faux ongles et accessoires	< 50	16.69%	11.38%	14.13%	64	9.00%
Outils	99	9.75%	9.61%	9.45%	98	8.65%
Dissolvants	< 50	9.03%	14.24%	1.10%	90	9.23%
Vernis à ongles	Unlock full list >	9.50%	10.00%	6.48%	98	18.97%
	76	4.29%	2.40%	8.46%	93	9.48%
Limes et polissoirs à ongles	< 50	7.18%	8.47%	8.62%	68	8.44%
Coupe-ongles	84	9.82%	8.74%	9.42%	61	12.36%
Fraises à ongles	92	9.10%	9.90%	2.79%	57	9.90%
Outils à cuticules	< 50	7.49%	8.36%	8.72%	68	8.33%
Kits d'outils de manucure et pédicure	Unlock full list >	10.00%	9.43%	8.73%	82	15.14%
	100	12.31%	4.29%	9.99%	94	10.00%
Réparateurs et nourrissants	88	9.56%	1.90%	9.76%	85	7.83%
Durcisseurs	Unlock full list >	9.89%	9.86%	7.71%	< 50	18.14%
	72	8.84%	2.32%	6.99%	91	3.63%
	92	12.18%	19.15%	6.43%	76	6.01%
Gels douche	< 50	10.68%	16.18%	9.89%	71	7.36%
Savons et nettoyants pour les mains	84	17.96%	13.34%	8.68%	63	8.42%
Huiles de douche	100	9.77%	7.44%	16.84%	99	2.70%
Barres de savon solide	Unlock full list >	4.58%	15.46%	6.33%	85	2.20%
	77	3.60%	8.31%	8.77%	99	8.28%
Déodorant	99	7.91%	5.47%	9.93%	87	5.01%
Déodorant anti-transpirant	56	1.71%	9.97%	3.48%	52	7.19%
Anti-transpirants	Unlock full list >	4.47%	15.66%	6.15%	61	15.57%
	86	17.82%	12.27%	8.64%	65	0.67%
Bonnets de douche	< 50	9.43%	17.96%	9.82%	57	4.45%
Gants exfoliants	87	9.25%	9.98%	19.83%	83	5.23%
Brosses	< 50	8.96%	9.99%	5.78%	< 50	5.03%
Éponges	97	9.92%	8.99%	11.10%	95	1.73%
Loofahs	Unlock full list >	19.29%	15.09%	9.37%	100	2.66%
	92	6.66%	14.96%	3.13%	89	9.11%
Boules effervescentes	97	9.55%	8.07%	8.27%	84	3.70%
Sels de bain	91	9.99%	9.59%	13.86%	73	0.33%
Bains moussants	78	5.47%	8.96%	1.22%	94	1.82%
Galets de douche	95	7.86%	7.28%	5.17%	62	9.96%
Huiles de bain	Unlock full list >	14.96%	16.31%	7.65%	< 50	1.52%
Coffrets cadeaux	Unlock full list >	7.96%	13.11%	0.21%	99	8.95%
	99	1.36%	4.80%	6.01%	87	2.31%
	62	6.54%	9.45%	0.36%	< 50	0.29%
Shampooings	92	9.86%	9.87%	16.02%	94	2.04%
Soins et masques	100	7.77%	9.86%	2.63%	95	7.09%
Après-shampooings	79	14.15%	8.75%	7.32%	75	2.18%
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Top Products on the Beauté et Parfum Category

Discover the most-viewed products in the Beauté et Parfum category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
BIODANCE Bio-Collagen Masque Profond Réel Masque Hydrogel Minimisation des Pores Amélioration de l'Élasticité Skincare Coréenne\| 34 g (1 19 oz) x 4 pièces	...> Masques	Biodance	76.2K	125.66%	9.83%	1.79%	< 50	7.43%
The Ordinary Tonique Exfoliant à l'Acide Glycolique 7%	...> Lotions toniques	The Ordinary	74.5K	401.15%	9.22%	8.99%	81	2.44%
The Ordinary Niacinamide 10% + Zinc 1% Sérum illuminant et lissant pour les peaux sujettes aux imperfections 30 ml	...> Soin de jour	The Ordinary	47.2K	=	8.13%	18.39%	91	2.39%
Tondeuse Cheveux Hommes Professionnelle Tondeuse Cheveux Sans Fil pour Coupe de Cheveux Kit Tondeuse et T-lames Trimmer Homme Tondeuse Électrique pour Homme avec Boîte d'Emballage(Gloden)	...> Tondeuses à cheveux	VGRPRO	44K	=	3.91%	5.40%	99	18.58%
Tondeuse Cheveux Hommes Tondeuse Barbe Homme T Zéro écart Avec écran LED De Finition Barbier Professionnel Rasoir Homme Rasoir Electriques Cheveux Cadeau	...> Tondeuses à cheveux	Solati	43.9K	35.39%	2.25%	3.08%	94	9.80%
BIODANCE Bio-Collagen Masque Profond Réel Masque Hydrogel Minimisation des Pores Amélioration de l'Élasticité Skincare Coréenne\| 34 g (1 19 oz) x 4 pièces	...> Masques	Biodance	76.2K	125.66%	9.83%	1.79%	< 50	7.43%
The Ordinary Tonique Exfoliant à l'Acide Glycolique 7%	...> Lotions toniques	The Ordinary	74.5K	401.15%	9.22%	8.99%	81	2.44%
The Ordinary Niacinamide 10% + Zinc 1% Sérum illuminant et lissant pour les peaux sujettes aux imperfections 30 ml	...> Soin de jour	The Ordinary	47.2K	=	8.13%	18.39%	91	2.39%
Tondeuse Cheveux Hommes Professionnelle Tondeuse Cheveux Sans Fil pour Coupe de Cheveux Kit Tondeuse et T-lames Trimmer Homme Tondeuse Électrique pour Homme avec Boîte d'Emballage(Gloden)	...> Tondeuses à cheveux	VGRPRO	44K	=	3.91%	5.40%	99	18.58%
Tondeuse Cheveux Hommes Tondeuse Barbe Homme T Zéro écart Avec écran LED De Finition Barbier Professionnel Rasoir Homme Rasoir Electriques Cheveux Cadeau	...> Tondeuses à cheveux	Solati	43.9K	35.39%	2.25%	3.08%	94	9.80%
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Top-level analysis of the Beauté et Parfum category on amazon.fr

During 2026-04-01T00:00:00, the Beauté et Parfum category on amazon.fr generated a total revenue of €89.5M.

The leading brands in this category are ghd, The Ordinary, and CANNI, which stand out in terms of revenue and consumer engagement.

The top-performing product was BIODANCE Bio-Collagen Masque Profond Réel Masque Hydrogel Minimisation des Pores Amélioration de l'Élasticité Skincare Coréenne| 34 g (1 19 oz) x 4 pièces, and it's the best-selling item in the category.