Best Selling Beauté et Parfum Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Beauté et Parfum in amazon.fr for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Beauté et Parfum category

See which brands are leading the Beauté et Parfum category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
medicube	1.93%	1.71pp	808.8K	1071.08%	13.00%	123.21%	€17.31	38.38%
The Ordinary	1.61%	1.36pp	704.6K	637.03%	8.79%	115.94%	€5.02	34.19%
VGRPRO	0.98%	0.61pp	49.8K	910.15%	11.88%	99.60%	€17.21	30.53%
Biodance	0.42%	0.37pp	379.1K	273.84%	11.97%	111.24%	€16.23	15.69%
ghd	1.22%	0.33pp	728K	569.85%	7.73%	49.22%	€15.25	34.45%
medicube	1.93%	1.71pp	808.8K	1071.08%	13.00%	123.21%	€17.31	38.38%
The Ordinary	1.61%	1.36pp	704.6K	637.03%	8.79%	115.94%	€5.02	34.19%
VGRPRO	0.98%	0.61pp	49.8K	910.15%	11.88%	99.60%	€17.21	30.53%
Biodance	0.42%	0.37pp	379.1K	273.84%	11.97%	111.24%	€16.23	15.69%
ghd	1.22%	0.33pp	728K	569.85%	7.73%	49.22%	€15.25	34.45%
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Channels Breakdown & Performance

Understand where the top brands in the Beauté et Parfum category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

medicube

The Ordinary

VGRPRO

Biodance

ghd

Top selling sub-categories in the Beauté et Parfum category

Explore the breakdown of sub-categories within the Beauté et Parfum category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	99	1.36%	4.80%	6.01%	87	2.31%
	62	6.54%	9.45%	0.36%	< 50	0.29%
Shampooings	92	9.86%	9.87%	16.02%	94	2.04%
Soins et masques	100	7.77%	9.86%	2.63%	95	7.09%
Après-shampooings	79	14.15%	8.75%	7.32%	75	2.18%
Sets de shampooings et après-shampooings	81	14.28%	17.00%	7.38%	95	7.01%
Shampooings secs	Unlock full list >	8.76%	10.00%	5.14%	< 50	4.39%
	100	3.21%	3.25%	6.76%	96	7.54%
Laques et sprays	59	1.27%	5.72%	4.23%	81	18.67%
Gels	82	4.82%	1.24%	2.05%	60	9.17%
Poudres de lifting de racines	98	3.61%	9.69%	1.57%	92	8.29%
Crèmes et lotions	< 50	1.72%	9.97%	3.47%	86	9.97%
Cires	Unlock full list >	7.94%	7.20%	5.35%	< 50	9.97%
	96	1.23%	6.44%	4.74%	98	5.91%
Brosses	99	6.39%	9.38%	0.11%	90	8.31%
Peignes	62	5.72%	1.04%	2.45%	< 50	10.10%
Sèche-cheveux et accessoires	52	4.90%	8.66%	1.95%	58	2.53%
Fers	55	0.47%	9.96%	5.23%	53	5.78%
Bigoudis	Unlock full list >	3.79%	2.49%	7.60%	71	8.39%
	94	7.77%	9.40%	15.25%	92	9.71%
Elastiques	< 50	6.48%	1.30%	12.29%	63	12.60%
Bandeaux, headbands et serre-têtes	74	1.11%	5.80%	6.99%	79	9.95%
Pinces à cheveux	< 50	10.00%	8.69%	13.31%	< 50	12.47%
Piques et épingles à cheveux	95	7.72%	3.23%	15.12%	100	9.84%
Barrettes	Unlock full list >	14.15%	5.92%	9.98%	80	5.70%
	55	2.14%	5.42%	5.02%	97	3.23%
Coloration permanente	98	8.73%	9.84%	18.12%	87	7.05%
Coloration semi-permanente	< 50	17.00%	8.53%	9.75%	51	9.63%
Mascaras pour cheveux	99	9.44%	9.85%	7.71%	88	6.93%
Produits éclaircissants et décolorants	< 50	9.72%	8.43%	9.27%	< 50	3.03%
Hennés	Unlock full list >	19.51%	2.03%	9.78%	56	9.95%
	99	9.80%	8.70%	9.44%	63	12.23%
	95	3.96%	8.14%	3.02%	92	9.48%
Nettoyants et exfoliants	95	9.51%	4.44%	4.98%	79	6.28%
Hydratants	90	8.16%	9.95%	3.52%	99	2.81%
Masques	96	4.40%	7.15%	7.04%	52	6.34%
Lotions toniques	Unlock full list >	9.43%	7.83%	7.65%	90	4.11%
	99	9.11%	5.79%	5.75%	98	19.58%
Produits hydratants	51	8.28%	4.20%	16.67%	75	17.53%
Gommages	96	2.38%	4.32%	5.63%	97	19.71%
Argile	74	3.88%	0.06%	3.11%	91	9.50%
Poudre de talc	59	4.66%	2.12%	1.16%	< 50	8.84%
Amincissants et raffermissants	Unlock full list >	4.77%	9.88%	8.63%	< 50	9.37%
	83	9.41%	10.00%	19.06%	62	4.57%
Protection solaire	98	14.08%	19.68%	9.99%	96	5.74%
Autobronzants	98	10.92%	5.92%	19.99%	60	6.94%
Après-soleil	57	19.82%	11.19%	9.26%	51	9.05%
Activateurs et accélérateurs de bronzage	Unlock full list >	9.39%	6.41%	19.19%	60	18.33%
	97	8.68%	17.16%	4.48%	83	7.07%
Crèmes pour les pieds	< 50	7.82%	9.88%	2.76%	< 50	2.06%
Crèmes pour les mains et les ongles	85	8.77%	10.00%	5.20%	88	4.45%
Chaussettes hydratantes	94	9.46%	9.85%	7.78%	91	4.03%
Huiles pour cuticules	79	11.41%	6.18%	6.04%	94	4.52%
Bains de pieds	Unlock full list >	17.16%	11.62%	8.44%	99	0.18%
	< 50	9.34%	7.73%	9.86%	71	9.48%
Sérums et fluides contour des yeux	< 50	6.85%	2.04%	3.27%	52	8.91%
Crèmes contour des yeux	< 50	5.44%	7.97%	10.30%	< 50	14.63%
Patchs	99	4.24%	0.25%	1.28%	89	11.72%
Baumes	84	8.31%	8.09%	5.77%	< 50	17.75%
Gels contours des yeux	Unlock full list >	1.86%	2.29%	0.85%	< 50	14.54%
	89	6.40%	11.44%	1.05%	< 50	8.45%
	89	10.25%	5.12%	5.42%	70	5.57%
Faux ongles et accessoires	< 50	16.69%	11.38%	14.13%	64	9.00%
Vernis gels semi-permanents	64	7.79%	13.13%	9.46%	85	8.48%
Outils	99	9.75%	9.61%	9.45%	98	8.65%
Dissolvants	< 50	9.03%	14.24%	1.10%	90	9.23%
Accessoires de décoration pour nail art	Unlock full list >	9.73%	8.45%	9.33%	98	2.98%
	76	4.29%	2.40%	8.46%	93	9.48%
Limes et polissoirs à ongles	< 50	7.18%	8.47%	8.62%	68	8.44%
Coupe-ongles	84	9.82%	8.74%	9.42%	61	12.36%
Fraises à ongles	92	9.10%	9.90%	2.79%	57	9.90%
Outils à cuticules	< 50	7.49%	8.36%	8.72%	68	8.33%
Kits d'outils de manucure et pédicure	Unlock full list >	10.00%	9.43%	8.73%	82	15.14%
	100	12.31%	4.29%	9.99%	94	10.00%
Réparateurs et nourrissants	88	9.56%	1.90%	9.76%	85	7.83%
Durcisseurs	Unlock full list >	9.89%	9.86%	7.71%	< 50	18.14%
	72	8.84%	2.32%	6.99%	91	3.63%
	92	12.18%	19.15%	6.43%	76	6.01%
Gels douche	< 50	10.68%	16.18%	9.89%	71	7.36%
Savons et nettoyants pour les mains	84	17.96%	13.34%	8.68%	63	8.42%
Barres de savon solide	< 50	4.58%	15.46%	6.33%	85	2.20%
Huiles de douche	Unlock full list >	9.77%	7.44%	16.84%	99	2.70%
	77	3.60%	8.31%	8.77%	99	8.28%
Déodorant	99	7.91%	5.47%	9.93%	87	5.01%
Anti-transpirants	100	4.47%	15.66%	6.15%	61	15.57%
Déodorant anti-transpirant	Unlock full list >	1.71%	9.97%	3.48%	52	7.19%
	86	17.82%	12.27%	8.64%	65	0.67%
Gants exfoliants	87	9.25%	9.98%	19.83%	83	5.23%
Brosses	< 50	8.96%	9.99%	5.78%	< 50	5.03%
Éponges	97	9.92%	8.99%	11.10%	95	1.73%
Bonnets de douche	< 50	9.43%	17.96%	9.82%	57	4.45%
Loofahs	Unlock full list >	19.29%	15.09%	9.37%	100	2.66%
	92	6.66%	14.96%	3.13%	89	9.11%
Sels de bain	91	9.99%	9.59%	13.86%	73	0.33%
Boules effervescentes	97	9.55%	8.07%	8.27%	84	3.70%
Bains moussants	78	5.47%	8.96%	1.22%	94	1.82%
Huiles de bain	< 50	14.96%	16.31%	7.65%	< 50	1.52%
Galets de douche	Unlock full list >	7.86%	7.28%	5.17%	62	9.96%
Coffrets cadeaux	Unlock full list >	7.96%	13.11%	0.21%	99	8.95%
	66	16.38%	11.07%	11.30%	55	8.92%
	68	13.53%	8.36%	17.31%	100	8.02%
Mascaras	59	4.73%	1.26%	8.71%	98	0.45%
Crayons et maquillage pour sourcils	83	3.21%	3.24%	6.77%	79	7.55%
Traitements et soins des cils	100	4.82%	1.23%	2.05%	93	9.17%
Eyeliners	< 50	13.83%	19.43%	9.99%	< 50	5.87%
Crayons et khôls yeux	Unlock full list >	3.24%	11.11%	0.42%	< 50	0.22%
	74	0.95%	3.26%	6.46%	93	4.33%
Poudres de finition et fixateurs	89	4.89%	8.66%	1.96%	92	2.54%
Anti-tâches et correcteurs	98	7.47%	4.85%	9.83%	86	4.02%
Poudres	76	6.18%	3.11%	9.38%	< 50	1.65%
Fonds de teint	68	2.92%	1.24%	11.18%	< 50	1.88%
Blush et fards à joues	Unlock full list >	0.62%	3.18%	8.46%	87	0.20%
	98	7.52%	4.92%	9.84%	84	4.13%
Tatouages temporaires	95	5.59%	0.93%	2.35%	97	10.23%
Paillettes	87	5.64%	9.04%	0.99%	83	8.77%
Peinture corporelle	98	1.02%	4.87%	6.94%	99	7.30%
Anti-tâches et correcteurs	Unlock full list >	3.13%	1.21%	0.32%	< 50	13.01%
	< 50	16.76%	11.24%	8.31%	57	0.12%
Gels démaquillants	< 50	12.68%	6.10%	9.82%	81	3.76%
Eau démaquillante	99	7.16%	1.60%	14.66%	91	1.66%
Huiles démaquillantes	92	9.09%	5.23%	16.71%	98	5.21%
Lait démaquillant	80	7.24%	0.83%	9.52%	< 50	0.77%
Lingettes démaquillantes	Unlock full list >	9.66%	2.78%	19.59%	74	2.71%
	57	4.65%	1.17%	8.67%	81	0.55%
Rouges à lèvres	83	7.92%	6.40%	3.37%	< 50	4.88%
Gloss	< 50	5.33%	0.86%	13.93%	94	3.72%
Crayons à lèvres	100	2.89%	0.98%	7.68%	96	2.55%
Baumes teintés et vernis à lèvres	Unlock full list >	13.91%	17.37%	7.22%	100	2.37%
	99	1.36%	4.80%	6.01%	87	2.31%
	62	6.54%	9.45%	0.36%	< 50	0.29%
Shampooings	92	9.86%	9.87%	16.02%	94	2.04%
Soins et masques	100	7.77%	9.86%	2.63%	95	7.09%
Après-shampooings	79	14.15%	8.75%	7.32%	75	2.18%
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Top Products on the Beauté et Parfum Category

Discover the most-viewed products in the Beauté et Parfum category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
celimax The Vita A Retinal Shot Tightening Booster 15ml	...> Masques	celimax	97.9K	479.60%	19.08%	13.52%	72	19.89%
BIODANCE Bio-Collagen Real Deep Masque Visage Hydrogel au Collagène Masque de Nuit Hydratant Soin des Pores et de l’Élasticité K-Beauty Coréenne 4 Masques	...> Masques	Biodance	84.8K	152.37%	3.08%	9.95%	< 50	7.26%
medicube Body Peel Shot à l’Acide hypochloreux	...> Exfoliants	medicube	79.6K	=	6.65%	8.87%	95	9.64%
The Ordinary Tonique Exfoliant à l'Acide Glycolique 7% Tonique quotidien illuminant et lissant pour un teint plus uniforme 100ml	...> Exfoliants	The Ordinary	63.6K	=	7.58%	9.28%	61	9.67%
The Ordinary Tonique Exfoliant à l'Acide Glycolique 7% Tonique quotidien illuminant et lissant pour un teint plus uniforme 240ml	...> Lotions toniques	The Ordinary	59K	=	6.95%	17.75%	< 50	6.32%
celimax The Vita A Retinal Shot Tightening Booster 15ml	...> Masques	celimax	97.9K	479.60%	19.08%	13.52%	72	19.89%
BIODANCE Bio-Collagen Real Deep Masque Visage Hydrogel au Collagène Masque de Nuit Hydratant Soin des Pores et de l’Élasticité K-Beauty Coréenne 4 Masques	...> Masques	Biodance	84.8K	152.37%	3.08%	9.95%	< 50	7.26%
medicube Body Peel Shot à l’Acide hypochloreux	...> Exfoliants	medicube	79.6K	=	6.65%	8.87%	95	9.64%
The Ordinary Tonique Exfoliant à l'Acide Glycolique 7% Tonique quotidien illuminant et lissant pour un teint plus uniforme 100ml	...> Exfoliants	The Ordinary	63.6K	=	7.58%	9.28%	61	9.67%
The Ordinary Tonique Exfoliant à l'Acide Glycolique 7% Tonique quotidien illuminant et lissant pour un teint plus uniforme 240ml	...> Lotions toniques	The Ordinary	59K	=	6.95%	17.75%	< 50	6.32%
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Top-level analysis of the Beauté et Parfum category on amazon.fr

During 2026-09-01T00:00:00, the Beauté et Parfum category on amazon.fr generated a total revenue of €94.4M.

The leading brands in this category are medicube, The Ordinary, and VGRPRO, which stand out in terms of revenue and consumer engagement.

The top-performing product was celimax The Vita A Retinal Shot Tightening Booster 15ml, and it's the best-selling item in the category.