Best Selling Maquillage Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Maquillage in amazon.fr for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Maquillage category

See which brands are leading the Maquillage category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Dragonhawk	2.46%	2.25pp	9.9K	674.82%	8.20%	38.06%	€205.59	71.81%
The Ordinary	2.03%	2.01pp	8.8K	25.24%	8.11%	31.33%	€157.39	38.71%
Maybelline New York	10.47%	1.33pp	7.7K	674.55%	0.15%	21.41%	€189.72	46.18%
L'Oreal Paris	3.47%	1.33pp	4.7K	366.50%	3.54%	31.46%	€203.87	3.41%
essence	5.19%	1.23pp	9.2K	173.17%	7.85%	37.60%	€163.08	54.70%
Dragonhawk	2.46%	2.25pp	9.9K	674.82%	8.20%	38.06%	€205.59	71.81%
The Ordinary	2.03%	2.01pp	8.8K	25.24%	8.11%	31.33%	€157.39	38.71%
Maybelline New York	10.47%	1.33pp	7.7K	674.55%	0.15%	21.41%	€189.72	46.18%
L'Oreal Paris	3.47%	1.33pp	4.7K	366.50%	3.54%	31.46%	€203.87	3.41%
essence	5.19%	1.23pp	9.2K	173.17%	7.85%	37.60%	€163.08	54.70%
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Channels Breakdown & Performance

Understand where the top brands in the Maquillage category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Dragonhawk

The Ordinary

Maybelline New York

L'Oreal Paris

essence

Top selling sub-categories in the Maquillage category

Explore the breakdown of sub-categories within the Maquillage category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	68	13.53%	8.36%	17.31%	100	8.02%
Mascaras	59	4.73%	1.26%	8.71%	98	0.45%
Crayons et maquillage pour sourcils	83	3.21%	3.24%	6.77%	79	7.55%
Traitements et soins des cils	100	4.82%	1.23%	2.05%	93	9.17%
Eyeliners	< 50	13.83%	19.43%	9.99%	< 50	5.87%
Crayons et khôls yeux	Unlock full list >	3.24%	11.11%	0.42%	< 50	0.22%
	74	0.95%	3.26%	6.46%	93	4.33%
Poudres de finition et fixateurs	89	4.89%	8.66%	1.96%	92	2.54%
Anti-tâches et correcteurs	98	7.47%	4.85%	9.83%	86	4.02%
Poudres	76	6.18%	3.11%	9.38%	< 50	1.65%
Fonds de teint	68	2.92%	1.24%	11.18%	< 50	1.88%
Blush et fards à joues	Unlock full list >	0.62%	3.18%	8.46%	87	0.20%
	98	7.52%	4.92%	9.84%	84	4.13%
Tatouages temporaires	95	5.59%	0.93%	2.35%	97	10.23%
Paillettes	87	5.64%	9.04%	0.99%	83	8.77%
Peinture corporelle	98	1.02%	4.87%	6.94%	99	7.30%
Anti-tâches et correcteurs	Unlock full list >	3.13%	1.21%	0.32%	< 50	13.01%
	< 50	16.76%	11.24%	8.31%	57	0.12%
Gels démaquillants	< 50	12.68%	6.10%	9.82%	81	3.76%
Eau démaquillante	99	7.16%	1.60%	14.66%	91	1.66%
Huiles démaquillantes	92	9.09%	5.23%	16.71%	98	5.21%
Lingettes démaquillantes	< 50	9.66%	2.78%	19.59%	74	2.71%
Lait démaquillant	Unlock full list >	7.24%	0.83%	9.52%	< 50	0.77%
	57	4.65%	1.17%	8.67%	81	0.55%
Rouges à lèvres	83	7.92%	6.40%	3.37%	< 50	4.88%
Gloss	< 50	5.33%	0.86%	13.93%	94	3.72%
Crayons à lèvres	100	2.89%	0.98%	7.68%	96	2.55%
Baumes teintés et vernis à lèvres	Unlock full list >	13.91%	17.37%	7.22%	100	2.37%
	68	13.53%	8.36%	17.31%	100	8.02%
Mascaras	59	4.73%	1.26%	8.71%	98	0.45%
Crayons et maquillage pour sourcils	83	3.21%	3.24%	6.77%	79	7.55%
Traitements et soins des cils	100	4.82%	1.23%	2.05%	93	9.17%
Eyeliners	< 50	13.83%	19.43%	9.99%	< 50	5.87%
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Top Products on the Maquillage Category

Discover the most-viewed products in the Maquillage category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Maybelline Sky Tubes Mascara Tubing Longueur Extrême Tenue 24H 7ml	...> Mascaras	Maybelline New York	40.3K	=	14.31%	12.00%	65	3.25%
Maybelline New York - Mascara Volume Intense et Longueur Illimitée - Formule Enrichie en Extraits de Bambous et de Fibres - Sky High - Teinte : Very Black - 7 2 ml	...> Mascaras	Maybelline New York	35.1K	192.78%	9.35%	4.29%	< 50	1.54%
Essence - Mascara I Love Extreme Volume Crazy	...> Mascaras	essence	30.1K	97.51%	8.89%	8.14%	79	9.77%
CeraVe - Gel Nettoyant Visage Anti-Imperfections - Réduit les Boutons des Peaux Acnéiques - Technologie Sébum Contrôle & 3 Céramides Essentiels - Acide Salicylique Acide Hyaluronique Niacinamide	...> Gels démaquillants	CeraVe	27.9K	42.22%	10.20%	3.08%	96	2.97%
The Ordinary Sérum Multi-Peptides pour des Cils et Sourcils plus Épais et plus Volumineux 5 ml	...> Traitements et soins des cils	The Ordinary	22.9K	=	0.35%	3.62%	61	3.44%
Maybelline Sky Tubes Mascara Tubing Longueur Extrême Tenue 24H 7ml	...> Mascaras	Maybelline New York	40.3K	=	14.31%	12.00%	65	3.25%
Maybelline New York - Mascara Volume Intense et Longueur Illimitée - Formule Enrichie en Extraits de Bambous et de Fibres - Sky High - Teinte : Very Black - 7 2 ml	...> Mascaras	Maybelline New York	35.1K	192.78%	9.35%	4.29%	< 50	1.54%
Essence - Mascara I Love Extreme Volume Crazy	...> Mascaras	essence	30.1K	97.51%	8.89%	8.14%	79	9.77%
CeraVe - Gel Nettoyant Visage Anti-Imperfections - Réduit les Boutons des Peaux Acnéiques - Technologie Sébum Contrôle & 3 Céramides Essentiels - Acide Salicylique Acide Hyaluronique Niacinamide	...> Gels démaquillants	CeraVe	27.9K	42.22%	10.20%	3.08%	96	2.97%
The Ordinary Sérum Multi-Peptides pour des Cils et Sourcils plus Épais et plus Volumineux 5 ml	...> Traitements et soins des cils	The Ordinary	22.9K	=	0.35%	3.62%	61	3.44%
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Top-level analysis of the Maquillage category on amazon.fr

During 2026-08-01T00:00:00, the Maquillage category on amazon.fr generated a total revenue of €6.8M.

The leading brands in this category are Dragonhawk, The Ordinary, and Maybelline New York, which stand out in terms of revenue and consumer engagement.

The top-performing product was Maybelline Sky Tubes Mascara Tubing Longueur Extrême Tenue 24H 7ml, and it's the best-selling item in the category.