Best Selling Epicerie Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Epicerie in amazon.fr for December 1, and read the full analysis below

Last updated : December 1, 2025

Top Brands on the Epicerie category

See which brands are leading the Epicerie category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Dec 2025 vs. Dec 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Bonne Maman	3.32%	2.12pp	795.4K	315.21%	12.91%	52.97%	€33.89	52.22%
Amazon	2.55%	1.00pp	36.2K	134.34%	1.13%	35.53%	€30.10	2.72%
Nespresso	1.51%	0.99pp	490.2K	64.93%	7.11%	16.30%	€33.56	9.63%
Twinings	1.01%	0.91pp	346.5K	308.76%	8.00%	4.20%	€32.57	33.57%
Lavazza	1.61%	0.90pp	50.2K	314.94%	8.79%	25.99%	€32.19	50.06%
Bonne Maman	3.32%	2.12pp	795.4K	315.21%	12.91%	52.97%	€33.89	52.22%
Amazon	2.55%	1.00pp	36.2K	134.34%	1.13%	35.53%	€30.10	2.72%
Nespresso	1.51%	0.99pp	490.2K	64.93%	7.11%	16.30%	€33.56	9.63%
Twinings	1.01%	0.91pp	346.5K	308.76%	8.00%	4.20%	€32.57	33.57%
Lavazza	1.61%	0.90pp	50.2K	314.94%	8.79%	25.99%	€32.19	50.06%
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Channels Breakdown & Performance

Understand where the top brands in the Epicerie category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Bonne Maman

Amazon

Nespresso

Twinings

Lavazza

Top selling sub-categories in the Epicerie category

Explore the breakdown of sub-categories within the Epicerie category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Dec 2025 vs. Dec 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	< 50	1.92%	5.36%	5.03%	< 50	19.60%
	97	9.66%	15.11%	9.78%	98	7.79%
Nettoyants multi-usage	93	5.61%	8.08%	10.59%	90	14.33%
Nettoyants sol	< 50	3.98%	6.93%	7.90%	< 50	17.19%
Nettoyants WC	92	2.14%	5.53%	5.31%	75	19.92%
Nettoyants vitre	80	6.88%	0.33%	9.26%	95	9.43%
Nettoyants cuisine	Unlock full list >	8.16%	9.60%	16.31%	81	8.71%
	77	0.25%	7.59%	2.49%	82	3.20%
Papier toilette	< 50	4.94%	13.05%	1.85%	68	10.94%
Essuie-tout	< 50	7.27%	4.45%	1.62%	59	7.60%
Mouchoirs	92	8.34%	6.01%	3.99%	74	6.35%
Lingettes nettoyantes	Unlock full list >	2.52%	10.28%	0.23%	95	13.73%
	87	2.60%	7.32%	4.35%	98	4.84%
Sacs poubelle	98	15.89%	10.41%	8.01%	99	0.79%
Serviettes	67	8.39%	9.98%	4.10%	72	6.28%
Sachets alimentaires	< 50	7.32%	9.73%	1.73%	61	1.05%
Film étirable	83	9.71%	8.42%	9.22%	61	3.05%
Papier aluminium	Unlock full list >	6.00%	9.21%	11.97%	100	1.10%
	65	9.64%	9.98%	17.78%	< 50	3.48%
Lessive liquide	< 50	12.42%	4.38%	9.99%	< 50	6.57%
Détachant	100	9.06%	9.94%	19.33%	96	5.97%
Dosettes et tablettes	56	18.21%	16.16%	9.57%	62	3.35%
Assouplissant textile liquide	76	18.90%	12.42%	8.95%	72	1.43%
Lessive en poudre	Unlock full list >	7.05%	9.00%	13.51%	90	11.39%
	59	15.38%	18.99%	9.92%	81	5.03%
Détergent pour lave-vaisselle	100	9.98%	9.03%	12.10%	100	1.01%
Liquide vaisselle	74	13.18%	18.12%	6.90%	< 50	6.51%
Produit de rinçage	68	9.95%	9.75%	14.92%	88	1.15%
Sel régénerant pour lave-vaisselle	Unlock full list >	16.02%	15.25%	8.05%	99	7.74%
	< 50	0.07%	4.61%	6.36%	< 50	10.00%
	< 50	12.31%	7.02%	6.49%	73	3.73%
Cafés en capsules et dosettes	< 50	10.05%	7.34%	9.40%	59	1.52%
Grains de café entiers	97	9.23%	4.69%	17.33%	94	5.55%
Cafés moulus	59	9.12%	5.10%	16.85%	78	5.03%
Cafés instantanés	82	7.37%	8.40%	8.69%	100	0.67%
Café liquide prêt à boire	Unlock full list >	8.29%	7.68%	13.99%	99	3.62%
	66	9.59%	18.14%	5.04%	71	6.19%
Tisanes de fruits et d’herbes	59	8.78%	6.26%	15.54%	< 50	4.56%
Assortiments de thé	79	12.44%	18.88%	6.55%	75	3.62%
Thé vert	50	10.39%	15.87%	9.86%	< 50	7.49%
Thé noir	64	9.72%	18.27%	9.85%	< 50	4.63%
Thé blanc	Unlock full list >	9.04%	9.98%	6.06%	< 50	5.30%
	< 50	8.42%	7.32%	14.38%	72	3.86%
Sirops	92	18.15%	0.38%	9.41%	57	0.31%
Concentrés	Unlock full list >	9.75%	2.28%	19.78%	83	6.94%
	99	18.27%	13.03%	8.77%	89	8.52%
Eaux plates	< 50	15.96%	7.57%	9.87%	< 50	4.70%
Eaux aromatisées	< 50	9.21%	9.97%	19.96%	< 50	5.41%
Eaux pétillantes	97	8.41%	9.71%	17.08%	83	8.00%
Eaux toniques	Unlock full list >	9.95%	9.17%	14.22%	94	10.70%
Boissons énergétiques	Unlock full list >	2.09%	7.00%	4.79%	81	9.88%
	79	15.02%	4.84%	9.99%	95	4.79%
	54	8.43%	3.46%	4.33%	< 50	7.31%
Boîtes d'assortiment	< 50	4.08%	16.32%	5.57%	87	2.91%
Barres et tablettes	78	11.15%	5.94%	5.90%	55	4.76%
Paquets de variétés	66	7.02%	8.53%	8.57%	< 50	8.50%
Aliments enrobés de chocolat	Unlock full list >	2.16%	7.50%	9.32%	87	7.46%
	< 50	1.22%	6.43%	5.47%	< 50	9.97%
Bonbons gélifiés	100	5.82%	14.04%	2.52%	99	9.99%
Assortiments de confiseries	87	4.86%	1.02%	2.44%	98	10.11%
Chewing-gum et bubble-gum	< 50	8.66%	6.49%	4.85%	69	5.85%
Menthe	67	9.87%	7.79%	15.95%	< 50	1.98%
Dragées	Unlock full list >	14.35%	19.96%	9.98%	51	5.60%
	93	12.73%	18.30%	10.00%	95	6.42%
Graines de courge	97	18.40%	9.84%	9.54%	85	9.37%
Pistaches	100	13.59%	5.43%	10.00%	97	5.99%
Noix	99	12.01%	19.32%	9.99%	98	5.92%
Noix de cajou	57	9.79%	7.51%	16.67%	80	2.56%
Amandes	Unlock full list >	9.96%	8.23%	14.73%	< 50	1.01%
	93	8.09%	8.22%	13.41%	58	3.25%
Compotes	51	9.98%	9.67%	14.33%	57	0.69%
Galettes de riz, chips et crackers	< 50	7.42%	12.73%	9.38%	50	8.61%
Collations à base de viande	< 50	2.61%	9.87%	2.63%	90	9.88%
Muesli et barres chocolatées	81	2.44%	7.30%	7.68%	96	9.81%
Biscuits apéritifs	Unlock full list >	9.88%	18.45%	9.87%	74	4.73%
	86	8.11%	3.90%	2.87%	98	17.04%
Fruits secs	87	1.96%	6.76%	7.44%	90	9.87%
Légumes séchés	100	12.87%	18.44%	6.76%	96	3.25%
Gingembre sec	Unlock full list >	9.97%	9.17%	11.79%	72	1.23%
	98	13.95%	5.74%	6.96%	86	9.95%
	88	17.68%	13.61%	8.60%	68	0.56%
Miel	100	19.43%	14.95%	9.34%	100	2.57%
Sucres	74	13.70%	19.29%	10.00%	< 50	5.94%
Sirop d'érable	59	16.55%	17.82%	9.81%	54	4.36%
Sirop d'agave	82	9.55%	9.79%	8.26%	59	7.47%
Sirops natures	Unlock full list >	9.91%	9.31%	10.97%	100	1.83%
	< 50	8.51%	4.62%	17.39%	< 50	18.26%
Stévia	Unlock full list >	2.91%	6.13%	6.35%	95	18.90%
	< 50	1.94%	6.73%	7.43%	< 50	9.87%
Décorations culinaires	83	6.96%	2.02%	13.31%	96	14.15%
Glaçages	99	2.28%	1.93%	0.45%	97	14.02%
Nappage	Unlock full list >	0.38%	5.86%	6.07%	70	6.48%
Colorant alimentaire	94	2.62%	7.34%	6.53%	78	4.83%
	95	8.15%	9.59%	16.28%	97	8.74%
Bicarbonate de sodium	81	7.02%	8.98%	13.44%	77	11.46%
Levure chimique	98	6.86%	0.35%	9.25%	86	9.43%
Levure déshydratée	Unlock full list >	4.32%	2.38%	8.47%	93	9.47%
	< 50	5.46%	0.19%	10.33%	< 50	14.60%
Calendrier de l'Avent	70	12.00%	18.25%	1.06%	98	18.34%
Chocolats	85	1.95%	5.39%	5.07%	98	19.65%
Charcuteries	54	6.64%	0.53%	9.19%	< 50	9.38%
Cadeaux thé	78	9.28%	1.67%	4.48%	94	9.83%
Épices et condiments	Unlock full list >	0.53%	5.96%	5.97%	82	6.39%
	< 50	1.92%	5.36%	5.03%	< 50	19.60%
	97	9.66%	15.11%	9.78%	98	7.79%
Nettoyants multi-usage	93	5.61%	8.08%	10.59%	90	14.33%
Nettoyants sol	< 50	3.98%	6.93%	7.90%	< 50	17.19%
Nettoyants WC	92	2.14%	5.53%	5.31%	75	19.92%
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Top Products on the Epicerie Category

Discover the most-viewed products in the Epicerie category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Dec 2025 vs. Dec 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Calendrier de l’Avent Bonne Maman - Édition Limitée 2025 avec 24 Gourmandises Authentiques - Confitures & Pâtes à Tartiner - Idée Cadeau Noël pour Petit Déjeuner & Goûter	...> Confitures	Bonne Maman	745.4K	=	10.28%	2.81%	92	10.40%
NIVEA - Calendrier de l'Avent Femme Édition 2025 - Coffret Cadeau Beauté - Soins Visage Corps & Lèvres + Accessoires - 24 Fenêtres Surprises - 1pce	...> Calendrier de l'Avent	NIVEA	366.7K	=	9.31%	9.53%	54	1.72%
TWININGS – Calendrier de l’Avent Thés & Infusions 2025 – 24 Sachets Dégustation 11 Thés Parfumés 8 Infusions Gourmandes 5 Thés Verts – Idée Cadeau Noël Coffret Édition Limitée Esprit Londonien	...> Assortiments de thé	Twinings	282.7K	=	18.16%	7.45%	93	1.44%
Pukka Calendrier de l'Avent Thé Vert et Infusions 2025 \| Idée cadeau de Noel pour offrir Homme et Femme \| Sélection de Thés Bio \| Ingrédients Biologiques \| 24 Sachets de Thé	...> Assortiments de thé	Pukka	223.8K	=	6.02%	8.96%	96	4.90%
Lindt - Calendrier de l'Avent TEDDY Réalité Augmentée - Assortiment de Chocolats au Lait et Blancs - Idéal pour Noël 170g	...> Boîtes d'assortiment	Lindt	115.7K	178.65%	3.01%	8.23%	< 50	18.43%
Calendrier de l’Avent Bonne Maman - Édition Limitée 2025 avec 24 Gourmandises Authentiques - Confitures & Pâtes à Tartiner - Idée Cadeau Noël pour Petit Déjeuner & Goûter	...> Confitures	Bonne Maman	745.4K	=	10.28%	2.81%	92	10.40%
NIVEA - Calendrier de l'Avent Femme Édition 2025 - Coffret Cadeau Beauté - Soins Visage Corps & Lèvres + Accessoires - 24 Fenêtres Surprises - 1pce	...> Calendrier de l'Avent	NIVEA	366.7K	=	9.31%	9.53%	54	1.72%
TWININGS – Calendrier de l’Avent Thés & Infusions 2025 – 24 Sachets Dégustation 11 Thés Parfumés 8 Infusions Gourmandes 5 Thés Verts – Idée Cadeau Noël Coffret Édition Limitée Esprit Londonien	...> Assortiments de thé	Twinings	282.7K	=	18.16%	7.45%	93	1.44%
Pukka Calendrier de l'Avent Thé Vert et Infusions 2025 \| Idée cadeau de Noel pour offrir Homme et Femme \| Sélection de Thés Bio \| Ingrédients Biologiques \| 24 Sachets de Thé	...> Assortiments de thé	Pukka	223.8K	=	6.02%	8.96%	96	4.90%
Lindt - Calendrier de l'Avent TEDDY Réalité Augmentée - Assortiment de Chocolats au Lait et Blancs - Idéal pour Noël 170g	...> Boîtes d'assortiment	Lindt	115.7K	178.65%	3.01%	8.23%	< 50	18.43%
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Top-level analysis of the Epicerie category on amazon.fr

During 2025-12-01T00:00:00, the Epicerie category on amazon.fr generated a total revenue of €104.8M.

The leading brands in this category are Bonne Maman, Amazon, and Nespresso, which stand out in terms of revenue and consumer engagement.

The top-performing product was Calendrier de l’Avent Bonne Maman - Édition Limitée 2025 avec 24 Gourmandises Authentiques - Confitures & Pâtes à Tartiner - Idée Cadeau Noël pour Petit Déjeuner & Goûter, and it's the best-selling item in the category.