Best Selling Poupées et accessoires Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Poupées et accessoires in amazon.fr for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Poupées et accessoires category

See which brands are leading the Poupées et accessoires category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Mattel	9.50%	5.68pp	102.4K	159.84%	9.98%	53.22%	€33.28	10.29%
CUTEBEE	3.38%	2.36pp	99.5K	135.91%	8.42%	53.20%	€10.17	2.29%
Rolife	3.21%	2.21pp	102.4K	158.53%	6.06%	17.80%	€32.78	9.17%
Zero Pam	1.87%	1.21pp	94.5K	145.60%	9.61%	53.22%	€6.52	3.56%
Barbie	16.07%	1.13pp	56.9K	102.50%	8.61%	44.34%	€19.39	3.60%
Mattel	9.50%	5.68pp	102.4K	159.84%	9.98%	53.22%	€33.28	10.29%
CUTEBEE	3.38%	2.36pp	99.5K	135.91%	8.42%	53.20%	€10.17	2.29%
Rolife	3.21%	2.21pp	102.4K	158.53%	6.06%	17.80%	€32.78	9.17%
Zero Pam	1.87%	1.21pp	94.5K	145.60%	9.61%	53.22%	€6.52	3.56%
Barbie	16.07%	1.13pp	56.9K	102.50%	8.61%	44.34%	€19.39	3.60%
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Channels Breakdown & Performance

Understand where the top brands in the Poupées et accessoires category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Mattel

CUTEBEE

Rolife

Zero Pam

Barbie

Top selling sub-categories in the Poupées et accessoires category

Explore the breakdown of sub-categories within the Poupées et accessoires category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
Poupées	79	9.09%	7.32%	3.53%	95	18.60%
	93	3.69%	9.67%	1.47%	58	9.68%
Ensembles de vêtements et d'accessoires	57	7.37%	9.99%	11.58%	92	9.91%
	92	3.61%	9.69%	1.57%	55	8.29%
Voitures	99	9.39%	4.64%	10.02%	76	9.77%
Vélos	Unlock full list >	9.83%	9.26%	0.15%	57	9.28%
Poussettes	99	1.72%	9.97%	3.47%	89	7.20%
Vêtements	< 50	4.46%	15.68%	6.14%	84	15.59%
Meubles	Unlock full list >	2.72%	9.67%	6.66%	79	4.21%
Maisons de poupées	< 50	5.35%	9.11%	0.64%	75	9.13%
Coffrets	91	5.00%	8.72%	1.83%	94	9.09%
	97	11.83%	18.42%	1.20%	67	18.51%
Décoration	< 50	5.28%	9.14%	7.81%	77	9.12%
Meubles	Unlock full list >	2.67%	18.56%	3.64%	94	18.47%
Poupées	79	9.09%	7.32%	3.53%	95	18.60%
	93	3.69%	9.67%	1.47%	58	9.68%
Ensembles de vêtements et d'accessoires	57	7.37%	9.99%	11.58%	92	9.91%
	92	3.61%	9.69%	1.57%	55	8.29%
Voitures	99	9.39%	4.64%	10.02%	76	9.77%
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Top Products on the Poupées et accessoires Category

Discover the most-viewed products in the Poupées et accessoires category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Sep 2026 vs. Sep 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
1 pièce Jouet à Presser aux Beurre Bâtonnet de Beurre Jouet Anti Stress en Matériau PU pour Bureau École Soulagement de Anxiété et Décompression(Jaune Clair)	...> Poupées	Lyreh	23.2K	=	11.22%	9.92%	95	0.78%
Rolife Silent Corner Study Book Nook Kit pour Adulte avec Lumières	...> Maisons de poupées	Rolife	9.2K	=	14.96%	3.67%	< 50	1.14%
Barbie Poupée Miley Cyrus à Collectionner poupée articulée dans Une Tenue en Similicuir avec Capuche et Talons JJY06	...> Poupées	Barbie	8.9K	=	1.22%	7.47%	87	4.73%
Rolife DIY Miniature Maison pour Adultes Maison de Poupée des Fleurs de Cathy Maquette Kits de Construction pour Adultes Cadeau d'anniversaire pour Femmes et Filles	...> Maisons de poupées	Rolife	6.9K	=	6.43%	13.31%	98	9.95%
Mattel Kpop Demon Hunters HUNTR/X Poupée Fashion Zoey	...> Poupées	Mattel	6.8K	=	7.25%	1.08%	< 50	2.92%
1 pièce Jouet à Presser aux Beurre Bâtonnet de Beurre Jouet Anti Stress en Matériau PU pour Bureau École Soulagement de Anxiété et Décompression(Jaune Clair)	...> Poupées	Lyreh	23.2K	=	11.22%	9.92%	95	0.78%
Rolife Silent Corner Study Book Nook Kit pour Adulte avec Lumières	...> Maisons de poupées	Rolife	9.2K	=	14.96%	3.67%	< 50	1.14%
Barbie Poupée Miley Cyrus à Collectionner poupée articulée dans Une Tenue en Similicuir avec Capuche et Talons JJY06	...> Poupées	Barbie	8.9K	=	1.22%	7.47%	87	4.73%
Rolife DIY Miniature Maison pour Adultes Maison de Poupée des Fleurs de Cathy Maquette Kits de Construction pour Adultes Cadeau d'anniversaire pour Femmes et Filles	...> Maisons de poupées	Rolife	6.9K	=	6.43%	13.31%	98	9.95%
Mattel Kpop Demon Hunters HUNTR/X Poupée Fashion Zoey	...> Poupées	Mattel	6.8K	=	7.25%	1.08%	< 50	2.92%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Poupées et accessoires category on amazon.fr

During 2026-09-01T00:00:00, the Poupées et accessoires category on amazon.fr generated a total revenue of €3.6M.

The leading brands in this category are Mattel, CUTEBEE, and Rolife, which stand out in terms of revenue and consumer engagement.

The top-performing product was 1 pièce Jouet à Presser aux Beurre Bâtonnet de Beurre Jouet Anti Stress en Matériau PU pour Bureau École Soulagement de Anxiété et Décompression(Jaune Clair), and it's the best-selling item in the category.