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Best Selling Jeux et Jouets Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Jeux et Jouets in amazon.fr for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Jeux et Jouets category

See which brands are leading the Jeux et Jouets category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Nov 2025 vs. Nov 2024
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
LEGO28.56%11.03pp5.5M11.95%8.35%132.88%€88.1417.84%
Pokémon5.33%3.61pp5.4M6.53%8.26%106.67%€85.899.88%
POP MART0.66%0.52pp5.4M2.36%7.45%129.64%€33.502.58%
BRICK Flip0.40%0.40pp5.1M7.88%3.35%72.67%€88.1317.53%
Marvel0.43%0.35pp4.8M7.95%7.45%20.90%€65.411.02%
LEGO28.56%11.03pp5.5M11.95%8.35%132.88%€88.1417.84%
Pokémon5.33%3.61pp5.4M6.53%8.26%106.67%€85.899.88%
POP MART0.66%0.52pp5.4M2.36%7.45%129.64%€33.502.58%
BRICK Flip0.40%0.40pp5.1M7.88%3.35%72.67%€88.1317.53%
Marvel0.43%0.35pp4.8M7.95%7.45%20.90%€65.411.02%

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Channels Breakdown & Performance

Understand where the top brands in the Jeux et Jouets category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
LEGO
Pokémon
POP MART
BRICK Flip
Marvel

Top selling sub-categories in the Jeux et Jouets category

Explore the breakdown of sub-categories within the Jeux et Jouets category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Nov 2025 vs. Nov 2024
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
883.46%0.78%11.80%992.32%
Sets de jeux de construction8810.00%0.68%15.93%888.41%
Constructions magnétiques9817.04%13.17%2.63%9213.26%
Figurines< 508.74%6.06%7.55%979.98%
Boîtes empilables959.44%4.51%10.23%969.74%
Stockage et accessoiresUnlock full list >9.86%2.68%13.09%919.21%
8011.48%6.44%19.42%997.20%
909.09%5.75%19.48%8719.66%
Déguisements8219.77%14.83%10.71%999.71%
Kits de déguisement679.95%9.76%8.05%< 5017.24%
BébésUnlock full list >4.70%9.80%8.61%879.38%
820.91%5.39%5.18%< 505.70%
Armes de déguisement687.09%8.97%1.92%10011.24%
Maquillage pour déguisement759.88%10.64%14.90%938.80%
Maquillage< 503.16%9.99%6.10%9018.18%
Bijoux669.98%9.27%8.94%8814.38%
Têtes à coifferUnlock full list >8.30%13.47%0.49%< 509.05%
< 509.86%8.86%9.33%6012.76%
Dinettes< 504.90%11.67%3.61%8113.98%
Aliments998.33%10.00%4.45%9110.00%
Kits de cuisine< 5010.23%6.23%6.76%6919.81%
Petits électroménagers1003.32%3.15%8.07%948.37%
Services à théUnlock full list >14.22%5.29%9.95%635.24%
Outils et établis10017.01%0.69%11.92%672.40%
CommerçantUnlock full list >6.05%1.50%14.74%1004.21%
962.96%7.69%3.71%896.93%
Jeux de plateau805.42%10.38%1.83%568.08%
898.09%13.24%0.32%968.99%
Jeux de cartes à jouer553.96%16.52%5.39%913.07%
Jeux de cartes à collectionner1008.14%8.26%5.67%7917.57%
Jeux de cartes stratégiques à collectionner942.29%7.58%9.28%977.54%
Jeux de paires et de mémoireUnlock full list >5.58%13.67%7.98%< 5013.58%
Toupies1006.22%12.45%9.14%8612.36%
976.34%7.18%1.95%996.42%
Mélangeurs de cartes783.83%0.45%12.23%522.61%
Coffrets de jeux880.77%4.33%6.75%661.65%
Jetons de poker< 501.63%15.70%2.27%599.53%
Tapis de jeux< 502.71%7.41%3.89%766.80%
Accessoires pour tables de jeuxUnlock full list >5.15%10.09%2.04%987.97%
Jeux électroniquesUnlock full list >9.79%3.12%12.42%613.18%
992.72%9.67%6.66%759.66%
990.04%4.31%5.85%815.04%
Cartes à collectionner829.99%0.11%16.71%1008.15%
StickersUnlock full list >5.72%1.27%8.94%969.12%
989.84%9.89%16.21%962.18%
Rangements pour cartes à collectionner548.62%4.82%17.76%6018.62%
Présentoirs619.95%0.52%17.55%< 507.85%
Rangements pour pièces de monnaie9017.32%13.96%8.49%720.30%
Mallettes de transport9915.92%1.32%8.88%901.39%
Albums pour timbresUnlock full list >8.68%9.82%17.94%1007.22%
10019.66%11.04%8.97%999.09%
Figurines chibi674.31%3.10%9.93%973.04%
Statues, maquettes et bustes9913.83%5.64%6.91%1009.96%
Reproductions et répliques617.64%3.12%14.93%8310.01%
BobbleheadsUnlock full list >3.29%8.24%8.06%579.67%
925.10%14.56%7.15%981.48%
Ensembles de pièces< 506.56%11.75%9.82%740.71%
Papier-monnaieUnlock full list >9.95%9.17%11.53%881.42%
Timbres postaux de collectionUnlock full list >8.65%7.92%9.06%907.89%
539.94%9.79%7.97%6817.46%
989.97%9.17%11.79%861.23%
Feutres et stylos de couleurs6210.52%5.55%19.57%596.76%
Peinture< 5012.87%18.44%6.76%526.36%
Crayons de couleur690.40%9.96%5.18%979.96%
Chevalets613.98%9.41%7.32%< 503.28%
Crayons pastelsUnlock full list >1.44%15.76%0.81%919.95%
799.98%9.31%8.88%9514.60%
Bijoux et perles8214.69%2.30%8.52%10015.59%
Kits de peinture9110.00%8.26%2.98%548.29%
Peinture au numéro878.46%6.28%10.00%996.41%
Sable889.90%9.10%0.68%1009.12%
Créations en papier et cartonUnlock full list >11.88%4.72%7.50%8518.46%
776.07%2.96%9.34%941.47%
AccessoiresUnlock full list >4.86%2.69%9.88%592.63%
737.49%9.20%2.57%< 5012.17%
Ardoises de gribouillage et griffonage< 509.24%7.55%9.90%< 509.05%
Tableaux à dessin magnétique et métalliqueUnlock full list >3.72%16.90%18.76%573.39%
Perles à repasserUnlock full list >18.13%16.45%16.69%1005.33%
883.46%0.78%11.80%992.32%
Sets de jeux de construction8810.00%0.68%15.93%888.41%
Constructions magnétiques9817.04%13.17%2.63%9213.26%
Figurines< 508.74%6.06%7.55%979.98%
Boîtes empilables959.44%4.51%10.23%969.74%

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Top Products on the Jeux et Jouets Category

Discover the most-viewed products in the Jeux et Jouets category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Nov 2025 vs. Nov 2024
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Pokémon : Lot de boosters Écarlate et Violet – Flamme Blanche (6 boosters) du JCC Pokémon
Pokémon : Lot de boosters Écarlate et Violet – Flamme Blanche (6 boosters) du JCC Pokémon
...> Cartes à collectionner
Pokémon439.5K=19.25%8.86%< 5017.55%
Pokémon : Lot de boosters Écarlate et Violet – Foudre Noire (6 boosters) du JCC Pokémon
Pokémon : Lot de boosters Écarlate et Violet – Foudre Noire (6 boosters) du JCC Pokémon
...> Cartes à collectionner
Pokémon373.3K=9.13%9.19%8713.85%
Pokémon : Lot de boosters Méga-Évolution du JCC Pokémon (6 boosters)
Pokémon : Lot de boosters Méga-Évolution du JCC Pokémon (6 boosters)
...> Cartes à collectionner
Pokémon307.1K=14.55%8.32%678.92%
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Gardevoir du JCC Pokémon (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Gardevoir du JCC Pokémon (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)
...> Cartes à collectionner
Pokémon250.1K=8.85%2.12%960.52%
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Lucario du JCC Pokémon (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Lucario du JCC Pokémon (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)
...> Cartes à collectionner
Pokémon249.8K=7.58%6.95%< 504.61%
Pokémon : Lot de boosters Écarlate et Violet – Flamme Blanche (6 boosters) du JCC Pokémon
Pokémon : Lot de boosters Écarlate et Violet – Flamme Blanche (6 boosters) du JCC Pokémon
...> Cartes à collectionner
Pokémon439.5K=19.25%8.86%< 5017.55%
Pokémon : Lot de boosters Écarlate et Violet – Foudre Noire (6 boosters) du JCC Pokémon
Pokémon : Lot de boosters Écarlate et Violet – Foudre Noire (6 boosters) du JCC Pokémon
...> Cartes à collectionner
Pokémon373.3K=9.13%9.19%8713.85%
Pokémon : Lot de boosters Méga-Évolution du JCC Pokémon (6 boosters)
Pokémon : Lot de boosters Méga-Évolution du JCC Pokémon (6 boosters)
...> Cartes à collectionner
Pokémon307.1K=14.55%8.32%678.92%
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Gardevoir du JCC Pokémon (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Gardevoir du JCC Pokémon (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)
...> Cartes à collectionner
Pokémon250.1K=8.85%2.12%960.52%
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Lucario du JCC Pokémon (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Lucario du JCC Pokémon (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)
...> Cartes à collectionner
Pokémon249.8K=7.58%6.95%< 504.61%

What’s selling—and why

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Top-level analysis of the Jeux et Jouets category on amazon.fr

During 2025-11-01T00:00:00, the Jeux et Jouets category on amazon.fr generated a total revenue of €140.5M.

The leading brands in this category are LEGO, Pokémon, and POP MART, which stand out in terms of revenue and consumer engagement.

The top-performing product was Pokémon : Lot de boosters Écarlate et Violet – Flamme Blanche (6 boosters) du JCC Pokémon, and it's the best-selling item in the category.