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Discover Market Leaders In Every Amazon Category

Best Selling Jeux et Jouets Brands on amazon.fr

Last updated : July 1, 2025

Top Brands on the Jeux et Jouets category

See which brands are leading the Jeux et Jouets category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Jul 2025 vs. Jul 2024
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
DJI5.07%3.01pp323.9K32.95%1.78%128.25%€670.873.49%
Pokémon3.84%2.16pp171.6K15.44%1.75%88.17%€53.983.25%
Intex1.48%1.16pp274.2K7.17%0.94%70.86%€67.712.99%
Chessnut1.04%0.96pp194.9K27.62%1.63%72.82%€191.001.66%
Bestway0.68%0.48pp258K30.48%1.78%106.52%€204.703.26%
DJI5.07%3.01pp323.9K32.95%1.78%128.25%€670.873.49%
Pokémon3.84%2.16pp171.6K15.44%1.75%88.17%€53.983.25%
Intex1.48%1.16pp274.2K7.17%0.94%70.86%€67.712.99%
Chessnut1.04%0.96pp194.9K27.62%1.63%72.82%€191.001.66%
Bestway0.68%0.48pp258K30.48%1.78%106.52%€204.703.26%

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Channels Breakdown & Performance

Understand where the top brands in the Jeux et Jouets category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
DJI
Pokémon
Intex
Chessnut
Bestway

Top selling sub-categories in the Jeux et Jouets category

Explore the breakdown of sub-categories within the Jeux et Jouets category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Jul 2025 vs. Jul 2024
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
970.97%2.89%8.88%840.14%
< 5011.05%6.03%6.25%< 502.09%
Bouées994.91%1.48%8.80%660.21%
Piscines et bassins pour enfants533.18%0.63%7.85%< 502.25%
Pistolets et fusils à eau935.73%1.21%14.38%744.00%
Jeux de piscine< 509.16%9.88%2.64%839.88%
Flotteurs bébéUnlock full list >5.96%8.80%1.55%< 508.83%
< 507.72%5.21%9.89%< 504.58%
Véhicules électriques et accessoires520.81%5.28%5.27%< 505.64%
Draisiennes611.12%4.61%6.31%< 502.04%
Tricycles9510.97%16.27%2.74%909.63%
Trottinettes995.58%10.56%1.70%818.14%
Porteurs à pousserUnlock full list >8.30%6.75%6.25%9610.00%
830.68%9.94%9.90%525.64%
Blasters en mousse999.01%7.40%6.15%767.48%
Ensembles de pistolets jouets de tir en mousse949.41%7.00%6.36%6218.94%
Munitions en mousseUnlock full list >9.50%4.32%10.55%< 509.70%
1006.28%0.21%16.58%850.27%
Jeux de sable et de plage673.85%16.70%5.23%< 503.23%
Bacs à sable752.42%7.65%9.23%997.62%
Jeux d'eauUnlock full list >0.85%3.38%6.39%1004.41%
709.30%4.41%17.65%984.33%
Balançoires1004.83%1.39%1.56%910.31%
Toboggans< 502.51%9.89%2.73%857.67%
Jeux d'escaladeUnlock full list >7.38%16.84%5.11%< 5016.75%
962.96%7.69%3.71%896.93%
898.09%13.24%0.32%968.99%
Jeux de cartes à collectionner1008.14%8.26%5.67%7917.57%
Jeux de cartes à jouer553.96%16.52%5.39%913.07%
Jeux de cartes stratégiques à collectionner942.29%7.58%9.28%977.54%
Jeux de paires et de mémoireUnlock full list >5.58%13.67%7.98%< 5013.58%
Jeux de plateau805.42%10.38%1.83%568.08%
9019.33%1.23%9.62%5211.05%
Échecs< 504.76%7.40%1.53%736.89%
Dominos574.04%3.04%19.29%922.96%
Backgammon610.99%4.51%6.48%841.89%
Bingo< 5011.22%3.33%9.93%589.98%
Mah-jongUnlock full list >11.16%19.79%5.91%< 504.74%
Toupies1006.22%12.45%9.14%8612.36%
976.34%7.18%1.95%996.42%
Mélangeurs de cartes783.83%0.45%12.23%522.61%
Coffrets de jeux880.77%4.33%6.75%661.65%
Jetons de poker< 501.63%15.70%2.27%599.53%
Tapis de jeux< 502.71%7.41%3.89%766.80%
Accessoires pour tables de jeuxUnlock full list >5.15%10.09%2.04%987.97%
883.46%0.78%11.80%992.32%
Sets de jeux de construction8810.00%0.68%15.93%888.41%
Constructions magnétiques9817.04%13.17%2.63%9213.26%
Figurines< 508.74%6.06%7.55%979.98%
Stockage et accessoires549.86%2.68%13.09%919.21%
Boîtes empilablesUnlock full list >9.44%4.51%10.23%969.74%
539.94%9.79%7.97%6817.46%
799.98%9.31%8.88%9514.60%
Bijoux et perles8214.69%2.30%8.52%10015.59%
Peinture au numéro878.46%6.28%10.00%996.41%
Sable889.90%9.10%0.68%1009.12%
Kits de peinture9110.00%8.26%2.98%548.29%
Créations en papier et cartonUnlock full list >11.88%4.72%7.50%8518.46%
989.97%9.17%11.79%861.23%
Feutres et stylos de couleurs6210.52%5.55%19.57%596.76%
Peinture< 5012.87%18.44%6.76%526.36%
Crayons de couleur690.40%9.96%5.18%979.96%
Crayons pastels991.44%15.76%0.81%919.95%
ChevaletsUnlock full list >3.98%9.41%7.32%< 503.28%
737.49%9.20%2.57%< 5012.17%
Ardoises de gribouillage et griffonage< 509.24%7.55%9.90%< 509.05%
Tableaux à dessin magnétique et métalliqueUnlock full list >3.72%16.90%18.76%573.39%
776.07%2.96%9.34%941.47%
AccessoiresUnlock full list >4.86%2.69%9.88%592.63%
MosaïquesUnlock full list >10.39%5.43%19.44%< 506.70%
8011.48%6.44%19.42%997.20%
820.91%5.39%5.18%< 505.70%
Armes de déguisement687.09%8.97%1.92%10011.24%
Bijoux669.98%9.27%8.94%8814.38%
Maquillage< 503.16%9.99%6.10%9018.18%
Maquillage pour déguisement759.88%10.64%14.90%938.80%
ChapeauxUnlock full list >9.86%1.48%5.08%987.36%
909.09%5.75%19.48%8719.66%
Déguisements8219.77%14.83%10.71%999.71%
Kits de déguisement679.95%9.76%8.05%< 5017.24%
BébésUnlock full list >4.70%9.80%8.61%879.38%
< 509.86%8.86%9.33%6012.76%
Dinettes< 504.90%11.67%3.61%8113.98%
Aliments998.33%10.00%4.45%9110.00%
Kits de cuisine< 5010.23%6.23%6.76%6919.81%
Petits électroménagers1003.32%3.15%8.07%948.37%
Ustensiles de cuisineUnlock full list >7.47%8.94%5.28%9616.84%
Commerçant686.05%1.50%14.74%1004.21%
Nettoyage et ménageUnlock full list >9.43%7.90%9.81%849.91%
970.97%2.89%8.88%840.14%
< 5011.05%6.03%6.25%< 502.09%
Bouées994.91%1.48%8.80%660.21%
Piscines et bassins pour enfants533.18%0.63%7.85%< 502.25%
Pistolets et fusils à eau935.73%1.21%14.38%744.00%

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Top Products on the Jeux et Jouets Category

Discover the most-viewed products in the Jeux et Jouets category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Jul 2025 vs. Jul 2024
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Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Pokémon JCC: Coffret Dresseur d’élite Écarlate et Violet – Rivalités Destinées du JCC (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)
Pokémon JCC: Coffret Dresseur d’élite Écarlate et Violet – Rivalités Destinées du JCC (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)
...> Packs de boosters
Pokémon296.1K=11.16%9.60%547.91%
Pokémon JCC: présentoir de boosters Écarlate et Violet – Rivalités Destinées du JCC Pokémon (18 boosters)
Pokémon JCC: présentoir de boosters Écarlate et Violet – Rivalités Destinées du JCC Pokémon (18 boosters)
...> Packs de boosters
Pokémon123K=5.48%2.38%< 5010.00%
Pokémon: Lot de boosters Écarlate et Violet – Rivalités Destinées du JCC Pokémon (6 boosters)
Pokémon: Lot de boosters Écarlate et Violet – Rivalités Destinées du JCC Pokémon (6 boosters)
...> Packs de boosters
Pokémon122.3K=10.09%9.42%8212.85%
Pokémon: Blister de 3 boosters Zéblitz Écarlate et Violet – Rivalités Destinées du JCC Pokémon (3 boosters et 1 Carte Promo Brillante)
Pokémon: Blister de 3 boosters Zéblitz Écarlate et Violet – Rivalités Destinées du JCC Pokémon (3 boosters et 1 Carte Promo Brillante)
...> Packs de boosters
Pokémon87.8K=4.03%7.20%714.17%
Pokémon: Lot de boosters Écarlate et Violet – 151 du JCC Pokémon (6 boosters)
Pokémon: Lot de boosters Écarlate et Violet – 151 du JCC Pokémon (6 boosters)
...> Decks et sets
Pokémon82.3K=4.79%9.79%978.77%
Pokémon JCC: Coffret Dresseur d’élite Écarlate et Violet – Rivalités Destinées du JCC (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)
Pokémon JCC: Coffret Dresseur d’élite Écarlate et Violet – Rivalités Destinées du JCC (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)
...> Packs de boosters
Pokémon296.1K=11.16%9.60%547.91%
Pokémon JCC: présentoir de boosters Écarlate et Violet – Rivalités Destinées du JCC Pokémon (18 boosters)
Pokémon JCC: présentoir de boosters Écarlate et Violet – Rivalités Destinées du JCC Pokémon (18 boosters)
...> Packs de boosters
Pokémon123K=5.48%2.38%< 5010.00%
Pokémon: Lot de boosters Écarlate et Violet – Rivalités Destinées du JCC Pokémon (6 boosters)
Pokémon: Lot de boosters Écarlate et Violet – Rivalités Destinées du JCC Pokémon (6 boosters)
...> Packs de boosters
Pokémon122.3K=10.09%9.42%8212.85%
Pokémon: Blister de 3 boosters Zéblitz Écarlate et Violet – Rivalités Destinées du JCC Pokémon (3 boosters et 1 Carte Promo Brillante)
Pokémon: Blister de 3 boosters Zéblitz Écarlate et Violet – Rivalités Destinées du JCC Pokémon (3 boosters et 1 Carte Promo Brillante)
...> Packs de boosters
Pokémon87.8K=4.03%7.20%714.17%
Pokémon: Lot de boosters Écarlate et Violet – 151 du JCC Pokémon (6 boosters)
Pokémon: Lot de boosters Écarlate et Violet – 151 du JCC Pokémon (6 boosters)
...> Decks et sets
Pokémon82.3K=4.79%9.79%978.77%

What’s selling—and why

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Top-level analysis of the Jeux et Jouets category on amazon.fr

During July 2025, the Jeux et Jouets category on amazon.fr generated a total revenue of €76.3M.

The leading brands in this category are DJI, Pokémon, and Intex, which stand out in terms of revenue and consumer engagement.

The top-performing product was Pokémon JCC: Coffret Dresseur d’élite Écarlate et Violet – Rivalités Destinées du JCC (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium), and it's the best-selling item in the category.