Best Selling Jeux et Jouets Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Jeux et Jouets in amazon.fr for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Jeux et Jouets category

See which brands are leading the Jeux et Jouets category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

Export Excel

Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Panini	0.76%	0.68pp	355.9K	1786.43%	8.61%	35.27%	€29.86	7.61%
LEGO	17.07%	0.62pp	93K	594.87%	4.93%	10.73%	€21.78	0.66%
Jilong	0.37%	0.37pp	321.5K	1776.94%	7.77%	15.38%	€25.62	7.01%
Transformers	0.39%	0.31pp	324.4K	555.19%	3.27%	3.70%	€27.69	3.12%
JOYIN	0.55%	0.28pp	138.7K	755.86%	3.07%	30.87%	€27.51	0.57%
Panini	0.76%	0.68pp	355.9K	1786.43%	8.61%	35.27%	€29.86	7.61%
LEGO	17.07%	0.62pp	93K	594.87%	4.93%	10.73%	€21.78	0.66%
Jilong	0.37%	0.37pp	321.5K	1776.94%	7.77%	15.38%	€25.62	7.01%
Transformers	0.39%	0.31pp	324.4K	555.19%	3.27%	3.70%	€27.69	3.12%
JOYIN	0.55%	0.28pp	138.7K	755.86%	3.07%	30.87%	€27.51	0.57%
Who’s winning your category? See top brands by revenue, views, and conversion rate. Try it for free

Channels Breakdown & Performance

Understand where the top brands in the Jeux et Jouets category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Panini

LEGO

Jilong

Transformers

JOYIN

Top selling sub-categories in the Jeux et Jouets category

Explore the breakdown of sub-categories within the Jeux et Jouets category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

Export Excel

Category	Unit sold	Change	Revenue	Change	Product views	Change
	97	0.97%	2.89%	8.88%	84	0.14%
	< 50	11.05%	6.03%	6.25%	< 50	2.09%
Bouées	99	4.91%	1.48%	8.80%	66	0.21%
Pistolets et fusils à eau	93	5.73%	1.21%	14.38%	74	4.00%
Piscines et bassins pour enfants	53	3.18%	0.63%	7.85%	< 50	2.25%
Jeux de piscine	< 50	9.16%	9.88%	2.64%	83	9.88%
Flotteurs bébé	Unlock full list >	5.96%	8.80%	1.55%	< 50	8.83%
	< 50	7.72%	5.21%	9.89%	< 50	4.58%
Draisiennes	61	1.12%	4.61%	6.31%	< 50	2.04%
Tricycles	95	10.97%	16.27%	2.74%	90	9.63%
Véhicules électriques et accessoires	52	0.81%	5.28%	5.27%	< 50	5.64%
Trottinettes	99	5.58%	10.56%	1.70%	81	8.14%
Porteurs à pousser	Unlock full list >	8.30%	6.75%	6.25%	96	10.00%
	100	6.28%	0.21%	16.58%	85	0.27%
Jeux de sable et de plage	67	3.85%	16.70%	5.23%	< 50	3.23%
Bacs à sable	75	2.42%	7.65%	9.23%	99	7.62%
Jeux d'eau	Unlock full list >	0.85%	3.38%	6.39%	100	4.41%
	83	0.68%	9.94%	9.90%	52	5.64%
Blasters en mousse	99	9.01%	7.40%	6.15%	76	7.48%
Munitions en mousse	72	9.50%	4.32%	10.55%	< 50	9.70%
Ensembles de pistolets jouets de tir en mousse	94	9.41%	7.00%	6.36%	62	18.94%
Gilets	Unlock full list >	9.92%	9.02%	0.91%	96	9.04%
	< 50	0.78%	18.69%	1.41%	67	7.23%
Basketball	< 50	2.51%	14.44%	1.75%	89	14.53%
Balles	92	19.79%	10.12%	4.58%	57	10.21%
Football	97	4.31%	9.50%	0.74%	94	8.65%
Jeux de quilles	100	1.26%	5.73%	4.22%	95	18.66%
Golf	Unlock full list >	5.89%	9.39%	7.35%	< 50	9.38%
	96	2.96%	7.69%	3.71%	89	6.93%
	89	8.09%	13.24%	0.32%	96	8.99%
Jeux de cartes à jouer	55	3.96%	16.52%	5.39%	91	3.07%
Jeux de cartes stratégiques à collectionner	94	2.29%	7.58%	9.28%	97	7.54%
Jeux de cartes à collectionner	100	8.14%	8.26%	5.67%	79	17.57%
Jeux de paires et de mémoire	Unlock full list >	5.58%	13.67%	7.98%	< 50	13.58%
Jeux de plateau	80	5.42%	10.38%	1.83%	56	8.08%
Toupies	100	6.22%	12.45%	9.14%	86	12.36%
	90	19.33%	1.23%	9.62%	52	11.05%
Échecs	< 50	4.76%	7.40%	1.53%	73	6.89%
Dominos	57	4.04%	3.04%	19.29%	92	2.96%
Bingo	< 50	11.22%	3.33%	9.93%	58	9.98%
Backgammon	61	0.99%	4.51%	6.48%	84	1.89%
Mah-jong	Unlock full list >	11.16%	19.79%	5.91%	< 50	4.74%
Jeux de voyage et de poche	Unlock full list >	7.10%	8.98%	1.95%	91	11.27%
	99	2.72%	9.67%	6.66%	75	9.66%
	98	9.84%	9.89%	16.21%	96	2.18%
Rangements pour cartes à collectionner	54	8.62%	4.82%	17.76%	60	18.62%
Présentoirs	61	9.95%	0.52%	17.55%	< 50	7.85%
Rangements pour pièces de monnaie	90	17.32%	13.96%	8.49%	72	0.30%
Mallettes de transport	99	15.92%	1.32%	8.88%	90	1.39%
Rangement pour papiers-monnaies de collection	Unlock full list >	1.24%	5.31%	9.95%	95	5.26%
	99	0.04%	4.31%	5.85%	81	5.04%
Cartes à collectionner	82	9.99%	0.11%	16.71%	100	8.15%
Stickers	Unlock full list >	5.72%	1.27%	8.94%	96	9.12%
	100	19.66%	11.04%	8.97%	99	9.09%
Figurines chibi	67	4.31%	3.10%	9.93%	97	3.04%
Statues, maquettes et bustes	99	13.83%	5.64%	6.91%	100	9.96%
Reproductions et répliques	61	7.64%	3.12%	14.93%	83	10.01%
Bobbleheads	Unlock full list >	3.29%	8.24%	8.06%	57	9.67%
Timbres postaux de collection	< 50	8.65%	7.92%	9.06%	90	7.89%
	92	5.10%	14.56%	7.15%	98	1.48%
Papier-monnaie	99	9.95%	9.17%	11.53%	88	1.42%
Ensembles de pièces	Unlock full list >	6.56%	11.75%	9.82%	74	0.71%
	88	3.46%	0.78%	11.80%	99	2.32%
Sets de jeux de construction	88	10.00%	0.68%	15.93%	88	8.41%
Constructions magnétiques	98	17.04%	13.17%	2.63%	92	13.26%
Figurines	< 50	8.74%	6.06%	7.55%	97	9.98%
Stockage et accessoires	54	9.86%	2.68%	13.09%	91	9.21%
Boîtes empilables	Unlock full list >	9.44%	4.51%	10.23%	96	9.74%
	53	9.94%	9.79%	7.97%	68	17.46%
	98	9.97%	9.17%	11.79%	86	1.23%
Feutres et stylos de couleurs	62	10.52%	5.55%	19.57%	59	6.76%
Crayons de couleur	69	0.40%	9.96%	5.18%	97	9.96%
Peinture	< 50	12.87%	18.44%	6.76%	52	6.36%
Crayons pastels	99	1.44%	15.76%	0.81%	91	9.95%
Taille-crayons	Unlock full list >	3.56%	9.70%	8.79%	93	8.26%
	79	9.98%	9.31%	8.88%	95	14.60%
Bijoux et perles	82	14.69%	2.30%	8.52%	100	15.59%
Sable	88	9.90%	9.10%	0.68%	100	9.12%
Peinture au numéro	87	8.46%	6.28%	10.00%	99	6.41%
Kits de peinture	91	10.00%	8.26%	2.98%	54	8.29%
Créations en papier et carton	Unlock full list >	11.88%	4.72%	7.50%	85	18.46%
	77	6.07%	2.96%	9.34%	94	1.47%
Accessoires	Unlock full list >	4.86%	2.69%	9.88%	59	2.63%
	73	7.49%	9.20%	2.57%	< 50	12.17%
Ardoises de gribouillage et griffonage	< 50	9.24%	7.55%	9.90%	< 50	9.05%
Tableaux à dessin magnétique et métallique	Unlock full list >	3.72%	16.90%	18.76%	57	3.39%
Blouses et tabliers	Unlock full list >	0.23%	8.57%	13.05%	89	8.48%
	97	0.97%	2.89%	8.88%	84	0.14%
	< 50	11.05%	6.03%	6.25%	< 50	2.09%
Bouées	99	4.91%	1.48%	8.80%	66	0.21%
Pistolets et fusils à eau	93	5.73%	1.21%	14.38%	74	4.00%
Piscines et bassins pour enfants	53	3.18%	0.63%	7.85%	< 50	2.25%
Track category trends month over month See which categories are growing based on sales, revenue, and views. Start free trial

Top Products on the Jeux et Jouets Category

Discover the most-viewed products in the Jeux et Jouets category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

Export Excel

Filter by:

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Héros Transcendants (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)	...> Cartes à collectionner	Pokémon	209.7K	=	17.01%	6.20%	< 50	6.78%
Pokémon : Collection Illustration Premiers Partenaires – Série 2 (3 Cartes Promo 2 boosters et 1 Page d’Autocollants)	...> Cartes à collectionner	Pokémon	186.2K	=	13.29%	9.32%	< 50	17.42%
Pokémon : Lot de boosters Écarlate et Violet – Flamme Blanche (6 boosters) du JCC Pokémon	...> Cartes à collectionner	Pokémon	161.1K	=	19.25%	8.86%	< 50	17.55%
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Nuit Noire (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)	...> Cartes à collectionner	Pokémon	128.5K	=	18.12%	2.84%	62	0.40%
Pokémon : Collection spéciale Ronflex-ex et Leuphorie-ex du JCC Pokémon (2 Cartes Promo Brillantes 1 Carte Grand Format Brillante et 8 boosters)	...> Cartes à collectionner	Pokémon	117.7K	=	9.83%	16.37%	85	11.91%
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Héros Transcendants (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)	...> Cartes à collectionner	Pokémon	209.7K	=	17.01%	6.20%	< 50	6.78%
Pokémon : Collection Illustration Premiers Partenaires – Série 2 (3 Cartes Promo 2 boosters et 1 Page d’Autocollants)	...> Cartes à collectionner	Pokémon	186.2K	=	13.29%	9.32%	< 50	17.42%
Pokémon : Lot de boosters Écarlate et Violet – Flamme Blanche (6 boosters) du JCC Pokémon	...> Cartes à collectionner	Pokémon	161.1K	=	19.25%	8.86%	< 50	17.55%
Pokémon : Coffret Dresseur d’élite Méga-Évolution – Nuit Noire (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium)	...> Cartes à collectionner	Pokémon	128.5K	=	18.12%	2.84%	62	0.40%
Pokémon : Collection spéciale Ronflex-ex et Leuphorie-ex du JCC Pokémon (2 Cartes Promo Brillantes 1 Carte Grand Format Brillante et 8 boosters)	...> Cartes à collectionner	Pokémon	117.7K	=	9.83%	16.37%	85	11.91%
What’s selling—and why Explore the top-performing products on Amazon based on product views, sales, and revenue. Spot trends, category winners, and emerging bestsellers at a glance. Start free trial

Top-level analysis of the Jeux et Jouets category on amazon.fr

During 2026-08-01T00:00:00, the Jeux et Jouets category on amazon.fr generated a total revenue of €120.8M.

The leading brands in this category are Panini, LEGO, and Jilong, which stand out in terms of revenue and consumer engagement.

The top-performing product was Pokémon : Coffret Dresseur d’élite Méga-Évolution – Héros Transcendants (1 Carte Promo entièrement illustrée 9 boosters et des Accessoires de Jeu Premium), and it's the best-selling item in the category.