Best Selling Mode Products & Brands on amazon.fr

See the full list of Market Leaders In Amazon Mode in amazon.fr for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Mode category

See which brands are leading the Mode category on amazon.fr. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
adidas	1.66%	0.96pp	1.8M	54.25%	2.56%	79.41%	€33.22	19.09%
Swarovski	1.04%	0.75pp	536.7K	50.98%	2.02%	74.40%	€14.50	8.00%
Nike	1.24%	0.70pp	1.6M	15.91%	2.56%	45.25%	€32.53	8.09%
Fullluwaa	0.80%	0.69pp	397.2K	24.53%	1.57%	2.75%	€7.96	2.21%
ICE-WATCH	0.45%	0.34pp	262.2K	27.82%	1.96%	52.38%	€33.03	2.13%
adidas	1.66%	0.96pp	1.8M	54.25%	2.56%	79.41%	€33.22	19.09%
Swarovski	1.04%	0.75pp	536.7K	50.98%	2.02%	74.40%	€14.50	8.00%
Nike	1.24%	0.70pp	1.6M	15.91%	2.56%	45.25%	€32.53	8.09%
Fullluwaa	0.80%	0.69pp	397.2K	24.53%	1.57%	2.75%	€7.96	2.21%
ICE-WATCH	0.45%	0.34pp	262.2K	27.82%	1.96%	52.38%	€33.03	2.13%
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Channels Breakdown & Performance

Understand where the top brands in the Mode category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

adidas

Swarovski

Nike

Fullluwaa

ICE-WATCH

Top selling sub-categories in the Mode category

Explore the breakdown of sub-categories within the Mode category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	82	3.76%	9.65%	1.40%	< 50	8.37%
	78	1.65%	5.03%	5.65%	95	2.64%
Sous-vêtements	< 50	0.05%	3.74%	7.64%	56	0.88%
Sportswear	84	4.58%	9.47%	2.48%	98	7.72%
Chaussettes et articles de bonneterie	< 50	4.67%	0.28%	13.19%	69	3.25%
T-shirts, polos et chemises	< 50	2.18%	1.83%	7.25%	85	3.25%
Pantalons	Unlock full list >	9.97%	9.72%	8.15%	87	16.93%
	87	14.87%	6.57%	9.95%	67	9.89%
Baskets et chaussures de sport	87	8.23%	6.84%	6.07%	< 50	9.99%
Chaussures de travail	98	0.37%	4.11%	6.08%	99	10.00%
Chaussons	< 50	6.97%	8.95%	13.33%	61	11.57%
Mules et sabots	61	8.15%	9.59%	16.29%	56	8.73%
Bottes et boots	Unlock full list >	15.07%	6.75%	9.94%	80	9.87%
	89	5.45%	10.61%	8.85%	70	9.20%
Casquettes, bonnets et chapeaux	95	6.16%	0.82%	11.64%	100	12.47%
Lunettes et Accessoires	< 50	7.91%	0.52%	3.60%	66	9.63%
Ceintures	90	2.99%	7.91%	7.93%	99	9.73%
Cravates, ceintures de smoking et mouchoirs de poche	63	7.88%	9.89%	2.88%	85	6.95%
Bretelles	Unlock full list >	7.50%	2.89%	14.58%	86	10.35%
	< 50	10.28%	19.96%	2.49%	96	19.87%
Montres bracelet	< 50	9.18%	9.87%	2.57%	84	9.88%
Bracelets de montres	70	7.60%	8.80%	5.36%	< 50	16.98%
Montres connectées tendance	93	9.31%	7.66%	9.23%	98	0.91%
Montres de poche et goussets	Unlock full list >	4.45%	9.46%	0.57%	94	9.47%
	98	8.70%	6.51%	15.27%	< 50	4.40%
Colliers	80	9.47%	4.42%	10.39%	< 50	4.47%
Bracelets	< 50	19.77%	1.86%	9.75%	72	1.79%
Boucles d'oreilles	51	9.87%	2.63%	13.16%	89	9.19%
Bagues	96	8.79%	5.98%	7.70%	96	6.03%
Boutons de manchette et accessoires de cravate	Unlock full list >	9.41%	4.00%	18.14%	96	5.96%
	91	2.51%	18.80%	3.44%	99	18.71%
	91	13.26%	8.11%	17.58%	71	7.92%
Tenues de nuit, lingerie et sous-vêtements	80	4.28%	3.12%	9.93%	100	3.07%
Chaussettes et collants	83	9.75%	8.58%	9.52%	< 50	11.82%
Sportswear	< 50	8.32%	6.07%	9.99%	80	6.04%
T-shirts, tops et chemisiers	76	9.17%	7.44%	9.92%	< 50	8.78%
Pulls, gilets et sweats	Unlock full list >	12.98%	7.84%	17.87%	74	7.82%
	< 50	3.34%	11.23%	0.51%	< 50	12.76%
Lunettes et Accessoires	54	11.14%	5.94%	5.90%	< 50	4.76%
Echarpes et foulards	94	10.38%	18.98%	5.49%	96	5.02%
Casquettes, bonnets et chapeaux	79	8.55%	17.02%	4.40%	95	3.89%
Bandeaux sport	< 50	9.25%	9.98%	19.87%	< 50	5.26%
Ceintures	Unlock full list >	5.82%	14.03%	2.52%	99	9.99%
	79	1.02%	16.30%	0.42%	< 50	16.39%
Boucles d'oreilles	70	4.86%	8.95%	8.08%	< 50	8.93%
Bracelets	96	11.10%	19.18%	1.79%	95	19.27%
Colliers	98	8.66%	6.63%	15.13%	72	6.55%
Bagues	91	16.89%	3.73%	9.98%	99	3.68%
Charms et breloques	Unlock full list >	8.39%	17.93%	4.17%	98	17.84%
	65	5.51%	0.12%	10.42%	70	11.24%
Baskets et chaussures de sport	99	18.29%	11.96%	3.43%	90	12.05%
Chaussons	61	5.85%	2.54%	0.71%	83	8.66%
Mules et sabots	79	9.77%	7.44%	16.86%	83	16.00%
Sandales et nu-pieds	95	9.82%	1.80%	19.19%	64	7.20%
Chaussures plates	Unlock full list >	17.55%	0.06%	9.28%	97	0.13%
	99	2.55%	3.74%	0.70%	100	8.05%
Sacs bandoulière	62	11.90%	6.64%	6.29%	84	4.09%
Cabas	69	0.28%	5.39%	6.50%	64	6.89%
Sacs portés épaule	100	9.16%	4.12%	4.78%	94	6.61%
Sacs portés main	51	5.39%	8.92%	1.33%	< 50	1.93%
Sacs portés dos	Unlock full list >	3.74%	8.01%	3.26%	76	3.80%
	67	18.92%	9.31%	5.07%	< 50	9.40%
	< 50	8.14%	3.27%	12.20%	87	3.33%
Accessoires de voyage	95	2.60%	7.33%	4.35%	100	9.80%
Porte-clés	67	9.82%	8.68%	10.03%	72	2.49%
Accessoires de sac à main	52	1.69%	6.16%	15.66%	90	6.08%
Etuis porte-clés	Unlock full list >	9.35%	7.67%	7.28%	100	4.35%
	77	13.10%	7.76%	6.86%	73	3.05%
Bagages cabine	100	16.03%	10.54%	8.06%	94	0.68%
Valises	< 50	9.98%	9.25%	12.15%	< 50	0.97%
Sacs de voyage	97	10.45%	19.05%	5.53%	83	5.06%
Sets de bagages	99	9.22%	9.94%	6.75%	89	4.69%
Bagages enfant	Unlock full list >	8.43%	9.98%	4.22%	< 50	3.49%
	100	6.17%	8.68%	1.89%	79	9.49%
Homme	< 50	10.60%	19.71%	2.22%	62	19.80%
Femme	87	3.67%	9.48%	7.17%	< 50	9.46%
Enfant	Unlock full list >	7.87%	8.79%	12.82%	89	8.70%
	93	6.04%	11.05%	1.34%	100	8.32%
Parapluies pliants	79	8.61%	6.42%	4.72%	83	5.92%
Parapluies cannes	Unlock full list >	5.69%	13.89%	2.43%	57	1.85%
	< 50	11.63%	3.68%	9.96%	< 50	9.99%
Sacs à dos loisir	< 50	18.07%	9.53%	9.59%	< 50	3.44%
Sacs à dos pour enfant	Unlock full list >	9.02%	9.93%	19.19%	88	6.09%
	< 50	0.19%	9.98%	5.03%	79	9.97%
	50	9.44%	14.88%	9.75%	74	7.87%
Cirages et produits d'entretien	97	8.04%	3.78%	15.99%	100	9.01%
Semelles	62	8.93%	5.41%	5.11%	83	19.69%
Lacets	52	9.32%	1.70%	9.73%	76	9.83%
Chausse-pieds	60	8.96%	9.91%	18.96%	54	6.30%
Embauchoirs à chaussures	Unlock full list >	12.06%	4.07%	9.98%	98	10.00%
	100	11.83%	6.77%	19.05%	94	7.35%
Boîtes à bijoux et présentoirs	58	1.51%	2.44%	9.52%	82	0.64%
Baguiers	< 50	6.60%	14.90%	3.09%	< 50	9.17%
Nettoyage et entretien	88	4.08%	12.08%	1.15%	84	0.52%
Pièces de rechange	98	13.36%	5.21%	10.00%	99	9.98%
Pierres précieuses seules	Unlock full list >	5.33%	10.48%	8.82%	54	9.23%
	54	3.27%	15.43%	0.20%	94	9.06%
Piles	100	0.26%	17.29%	0.32%	80	8.52%
Kits et outils de réparation	63	8.34%	6.10%	9.99%	58	6.08%
Ecrins pour montres	71	9.96%	9.74%	9.77%	91	3.59%
Ecrins pour montres automatiques	< 50	12.90%	7.76%	17.96%	< 50	7.78%
Supports	Unlock full list >	1.82%	19.82%	2.59%	96	5.90%
	< 50	5.13%	0.68%	13.71%	< 50	3.58%
	99	3.55%	9.70%	1.63%	64	8.26%
Accessories	81	1.65%	9.97%	3.53%	100	7.16%
Déguisements	Unlock full list >	4.51%	15.59%	6.22%	< 50	15.50%
	52	0.39%	3.90%	6.09%	68	4.77%
Vêtements de sécurité	100	7.01%	8.92%	1.80%	96	11.06%
Restauration	100	9.46%	14.69%	1.46%	90	9.33%
Médical	94	1.89%	6.49%	4.50%	78	6.32%
Militaire	Unlock full list >	4.39%	16.59%	9.03%	< 50	9.90%
	95	6.30%	1.71%	15.01%	< 50	4.38%
Hauts	95	8.81%	6.83%	6.94%	100	7.48%
Chaussettes	94	3.55%	0.18%	8.07%	76	1.85%
Accessoires	88	4.43%	9.31%	2.59%	67	7.66%
Vêtements de nuit	99	9.88%	4.96%	18.89%	97	6.44%
Bodys et combinaisons	Unlock full list >	2.71%	7.59%	7.80%	< 50	9.77%
Textile traditionnel local	99	16.99%	11.66%	13.84%	90	9.08%
	92	4.23%	0.65%	8.45%	100	1.07%
Hauts	64	3.97%	6.82%	2.61%	< 50	5.68%
Sweats à capuche	80	15.92%	10.63%	10.86%	99	1.65%
Vestes	Unlock full list >	7.78%	5.28%	9.90%	62	4.69%
	82	3.76%	9.65%	1.40%	< 50	8.37%
	78	1.65%	5.03%	5.65%	95	2.64%
Sous-vêtements	< 50	0.05%	3.74%	7.64%	56	0.88%
Sportswear	84	4.58%	9.47%	2.48%	98	7.72%
Chaussettes et articles de bonneterie	< 50	4.67%	0.28%	13.19%	69	3.25%
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Top Products on the Mode Category

Discover the most-viewed products in the Mode category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Lot de 10 Boxers Homme Coton Confortable et Doux - Ajustés Ceinture Élastique Ultra - Souple	...> Boxers	Fullluwaa	74.4K	=	11.31%	8.83%	< 50	17.58%
Leonie & Co Leggings Anti Cellulite 3D Femme Original Legging Anti-Cellulite à Compression 3 D Minceur Taille Haute sans Couture Pantalon de Sport Yoga Fitness Push-Up Sculptant	...> Leggings	Deedlite	50.6K	=	5.78%	9.86%	79	11.64%
KEQAR Porte-Cartes RFID en Métal Étui Carte Bancaire pour Femme et Homme Porte-Cartes avec 10 Compartiments Protection RFID & NFC Étui Métallique pour Cartes et Visites	...> Porte-cartes de crédit	KEQAR	49.8K	=	12.21%	4.77%	99	0.62%
QQSQ Chaussures de SéCurité Hommes Légère Chaussures de Travail Femme Respirantes Basket Securite Embout en Acier Antidérapante Confortable Chaussures de Sécurité Noir 44 EU	...> Baskets	QQSQ	37.2K	=	9.91%	5.17%	100	12.62%
Bagage Cabine 40x20x25 pour Ryanair Sac à Dos Voyage Cabine Avion 20 L Femme Homme Bagage à Main Sac à Dos pour Ordinateur Portable Noir	...> Bagages cabine	KLOSTAIN	32.8K	57.15%	5.92%	2.68%	57	9.27%
Lot de 10 Boxers Homme Coton Confortable et Doux - Ajustés Ceinture Élastique Ultra - Souple	...> Boxers	Fullluwaa	74.4K	=	11.31%	8.83%	< 50	17.58%
Leonie & Co Leggings Anti Cellulite 3D Femme Original Legging Anti-Cellulite à Compression 3 D Minceur Taille Haute sans Couture Pantalon de Sport Yoga Fitness Push-Up Sculptant	...> Leggings	Deedlite	50.6K	=	5.78%	9.86%	79	11.64%
KEQAR Porte-Cartes RFID en Métal Étui Carte Bancaire pour Femme et Homme Porte-Cartes avec 10 Compartiments Protection RFID & NFC Étui Métallique pour Cartes et Visites	...> Porte-cartes de crédit	KEQAR	49.8K	=	12.21%	4.77%	99	0.62%
QQSQ Chaussures de SéCurité Hommes Légère Chaussures de Travail Femme Respirantes Basket Securite Embout en Acier Antidérapante Confortable Chaussures de Sécurité Noir 44 EU	...> Baskets	QQSQ	37.2K	=	9.91%	5.17%	100	12.62%
Bagage Cabine 40x20x25 pour Ryanair Sac à Dos Voyage Cabine Avion 20 L Femme Homme Bagage à Main Sac à Dos pour Ordinateur Portable Noir	...> Bagages cabine	KLOSTAIN	32.8K	57.15%	5.92%	2.68%	57	9.27%
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Top-level analysis of the Mode category on amazon.fr

During 2026-04-01T00:00:00, the Mode category on amazon.fr generated a total revenue of €93M.

The leading brands in this category are adidas, Swarovski, and Nike, which stand out in terms of revenue and consumer engagement.

The top-performing product was Lot de 10 Boxers Homme Coton Confortable et Doux - Ajustés Ceinture Élastique Ultra - Souple, and it's the best-selling item in the category.