Best Selling Beleuchtung Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Beleuchtung in amazon.de for December 1, and read the full analysis below

Last updated : December 1, 2025

Top Brands on the Beleuchtung category

See which brands are leading the Beleuchtung category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Dec 2025 vs. Dec 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
Govee	6.46%	1.92pp	4.9M	21.14%	6.13%	5.44%	€77.30	42.08%
Philips Hue	9.97%	1.91pp	3.2M	0.72%	5.44%	3.85%	€66.09	21.58%
Joomer	0.64%	0.40pp	4.1M	19.26%	5.02%	3.11%	€66.66	25.20%
Twinkly	1.11%	0.35pp	1.9M	4.40%	1.15%	0.73%	€76.93	40.19%
hellum	1.11%	0.33pp	4.4M	17.42%	5.45%	4.02%	€6.37	30.16%
Govee	6.46%	1.92pp	4.9M	21.14%	6.13%	5.44%	€77.30	42.08%
Philips Hue	9.97%	1.91pp	3.2M	0.72%	5.44%	3.85%	€66.09	21.58%
Joomer	0.64%	0.40pp	4.1M	19.26%	5.02%	3.11%	€66.66	25.20%
Twinkly	1.11%	0.35pp	1.9M	4.40%	1.15%	0.73%	€76.93	40.19%
hellum	1.11%	0.33pp	4.4M	17.42%	5.45%	4.02%	€6.37	30.16%
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Channels Breakdown & Performance

Understand where the top brands in the Beleuchtung category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

Govee

Philips Hue

Joomer

Twinkly

hellum

Top selling sub-categories in the Beleuchtung category

Explore the breakdown of sub-categories within the Beleuchtung category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Dec 2025 vs. Dec 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	52	7.55%	14.26%	9.97%	61	2.82%
	< 50	2.29%	1.78%	10.45%	59	1.34%
LED Kerzen	93	3.55%	6.61%	7.26%	77	17.89%
LED Streifen	55	3.33%	1.04%	0.50%	78	12.78%
Buchlampen	63	7.61%	3.06%	14.84%	68	15.70%
Stimmungslichter	100	1.30%	3.02%	5.41%	93	9.96%
Leuchtschilder	Unlock full list >	4.42%	8.40%	9.19%	< 50	3.08%
	96	0.36%	3.41%	8.14%	100	0.47%
Deckenleuchten	< 50	7.34%	2.65%	16.16%	72	5.04%
Hänge- & Pendelleuchten	90	2.48%	1.47%	7.43%	< 50	2.97%
Kronleuchter	56	3.34%	0.43%	7.95%	80	2.08%
Bürodeckenleuchten	Unlock full list >	16.73%	8.28%	9.78%	97	9.67%
	71	5.68%	1.30%	8.93%	< 50	9.13%
Schreibtischlampen	99	3.21%	8.16%	8.03%	98	9.69%
Tischlampen	71	8.61%	4.80%	4.15%	66	18.57%
Standleuchten & Deckenfluter	97	0.40%	3.90%	6.09%	100	4.77%
Lampenschirme	< 50	0.76%	5.23%	5.30%	68	5.60%
Lampenfüße	Unlock full list >	3.40%	0.83%	11.73%	98	2.27%
	69	15.05%	19.54%	6.34%	52	10.00%
Nachtlichter & Schlummerleuchten	65	4.33%	16.65%	8.97%	99	9.91%
Tisch- & Nachttischlampen	86	0.93%	5.60%	6.89%	66	9.96%
Deckenleuchten	53	6.37%	1.14%	12.07%	76	12.83%
Taschenlampen	94	1.66%	6.72%	5.14%	78	9.93%
Stimmungslichter	Unlock full list >	4.88%	7.57%	9.32%	56	15.66%
Schrank Unterbauleuchten	Unlock full list >	2.82%	18.33%	3.84%	51	4.60%
	< 50	9.60%	9.59%	1.11%	64	9.60%
Innen	65	15.64%	10.37%	15.18%	< 50	8.72%
Außen & Innen	Unlock full list >	1.90%	6.51%	4.49%	99	6.33%
	100	8.90%	9.88%	5.12%	94	16.30%
LED Lampen	100	9.12%	7.34%	9.94%	95	8.58%
Halogenlampen	81	7.36%	2.67%	16.18%	< 50	5.05%
WLAN-Lampen	58	19.64%	14.04%	9.13%	< 50	1.95%
	98	7.16%	4.42%	9.74%	99	3.40%
Dekorative Leuchtmittel	91	9.43%	7.82%	7.63%	99	4.12%
Infrarot Lampen	82	8.66%	17.14%	4.47%	86	3.96%
Farbige Leuchtmittel	Unlock full list >	6.04%	14.28%	9.19%	< 50	2.11%
Leuchtstoffröhren	Unlock full list >	8.26%	5.99%	9.98%	93	5.88%
	67	6.93%	8.87%	1.67%	54	10.89%
Außenwandleuchten	57	4.22%	0.64%	8.44%	81	1.08%
Sicherheitsbeleuchtung	< 50	4.69%	0.29%	13.21%	74	3.26%
Wegeleuchten	83	7.24%	2.56%	16.05%	59	4.98%
Laternen	82	6.65%	1.56%	12.65%	60	13.49%
Dekorative Lichtprojektoren	Unlock full list >	9.63%	3.84%	11.32%	63	9.57%
	92	8.09%	9.53%	3.60%	100	13.73%
Spiegellampen	91	11.12%	16.64%	9.92%	100	7.17%
Einbauleuchten	81	9.82%	7.63%	16.39%	85	15.53%
Deckenleuchten	50	10.00%	8.62%	13.54%	< 50	12.70%
Wandleuchten	Unlock full list >	8.41%	13.79%	9.58%	55	8.27%
	52	7.55%	14.26%	9.97%	61	2.82%
	< 50	2.29%	1.78%	10.45%	59	1.34%
LED Kerzen	93	3.55%	6.61%	7.26%	77	17.89%
LED Streifen	55	3.33%	1.04%	0.50%	78	12.78%
Buchlampen	63	7.61%	3.06%	14.84%	68	15.70%
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Top Products on the Beleuchtung Category

Discover the most-viewed products in the Beleuchtung category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Dec 2025 vs. Dec 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Govee Stehlampe Wohnzimmer Deckenfluter Wellenbeleuchtung RGBICWW Dreizonenbeleuchtung Stehlampe 80+ SzenenModi 2700-6500k 1000LM Kompatibel mit Matter und Alexa für Wohnzimmer Schlafzimmer	...> Standleuchten & Deckenfluter	Govee	315.8K	=	5.26%	2.71%	100	13.37%
Philips Hue White & Color Ambiance Lightstrip Plus Basis-Set V4 (2 m) dimmbarer LED Streifen für das Hue Lichtsystem mit 16 Mio. Farben smarte Lichtsteuerung über Sprache oder App	...> LED Streifen	Philips Hue	271.8K	104.64%	3.54%	13.99%	57	7.41%
Govee RGBIC LED Stehlampe Wohnzimmer WiFi Stehlampe Dimmbar Arbeiten Sie mit Alexa und Matter 16 Millionen Farben 85 Szenenmodi Musikmodi DIY-Modus Standleuchte für Schlafzimmer Gaming Schwarz	...> Standleuchten & Deckenfluter	Govee	268K	6.64%	9.38%	8.37%	100	0.27%
Jsdoin LED Mini Lichterkette mit Batterie 6x20er Micro Lichterkette außen Batterie 2M DIY kleine Lichterketten Wasserdicht für Party Hochzeit Weihnachten Beleuchtung Deko (WarmWeiß)	...> Innen	Jsdoin	267.3K	206.35%	15.22%	14.83%	100	8.34%
Govee LED Tischlampe Nachttischlampe Touch Dimmbar RGBICWW Steuerung von Alexa mit 64 Szenenmodi 500 Lumen Funktioniert mit Matter 2700-6500k für Wohnzimmer und Schlafzimmer	...> Tischlampen	Govee	214.3K	179.47%	7.72%	2.57%	97	13.29%
Govee Stehlampe Wohnzimmer Deckenfluter Wellenbeleuchtung RGBICWW Dreizonenbeleuchtung Stehlampe 80+ SzenenModi 2700-6500k 1000LM Kompatibel mit Matter und Alexa für Wohnzimmer Schlafzimmer	...> Standleuchten & Deckenfluter	Govee	315.8K	=	5.26%	2.71%	100	13.37%
Philips Hue White & Color Ambiance Lightstrip Plus Basis-Set V4 (2 m) dimmbarer LED Streifen für das Hue Lichtsystem mit 16 Mio. Farben smarte Lichtsteuerung über Sprache oder App	...> LED Streifen	Philips Hue	271.8K	104.64%	3.54%	13.99%	57	7.41%
Govee RGBIC LED Stehlampe Wohnzimmer WiFi Stehlampe Dimmbar Arbeiten Sie mit Alexa und Matter 16 Millionen Farben 85 Szenenmodi Musikmodi DIY-Modus Standleuchte für Schlafzimmer Gaming Schwarz	...> Standleuchten & Deckenfluter	Govee	268K	6.64%	9.38%	8.37%	100	0.27%
Jsdoin LED Mini Lichterkette mit Batterie 6x20er Micro Lichterkette außen Batterie 2M DIY kleine Lichterketten Wasserdicht für Party Hochzeit Weihnachten Beleuchtung Deko (WarmWeiß)	...> Innen	Jsdoin	267.3K	206.35%	15.22%	14.83%	100	8.34%
Govee LED Tischlampe Nachttischlampe Touch Dimmbar RGBICWW Steuerung von Alexa mit 64 Szenenmodi 500 Lumen Funktioniert mit Matter 2700-6500k für Wohnzimmer und Schlafzimmer	...> Tischlampen	Govee	214.3K	179.47%	7.72%	2.57%	97	13.29%
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Top-level analysis of the Beleuchtung category on amazon.de

During 2025-12-01T00:00:00, the Beleuchtung category on amazon.de generated a total revenue of €359.2M.

The leading brands in this category are Govee, Philips Hue, and Joomer, which stand out in terms of revenue and consumer engagement.

The top-performing product was Govee Stehlampe Wohnzimmer Deckenfluter Wellenbeleuchtung RGBICWW Dreizonenbeleuchtung Stehlampe 80+ SzenenModi 2700-6500k 1000LM Kompatibel mit Matter und Alexa für Wohnzimmer Schlafzimmer, and it's the best-selling item in the category.