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Best Selling Fashion Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Fashion in amazon.de for December 1, and read the full analysis below

Last updated : December 1, 2025

Top Brands on the Fashion category

See which brands are leading the Fashion category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands
Dec 2025 vs. Dec 2024
Export Excel
BrandRevenue shareChangeProduct viewsChangeCVRChangeASPChange
adidas2.77%1.25pp21.4M96.35%4.26%36.59%€37.795.64%
PUMA1.83%0.64pp16.7M63.38%0.78%17.48%€7.151.81%
DREAM PAIRS0.60%0.51pp18.5M33.83%2.66%5.23%€12.741.67%
Levi's1.02%0.50pp8.7M48.62%4.11%7.56%€2.021.01%
Tommy Hilfiger1.36%0.49pp17.5M34.35%0.08%1.46%€7.445.59%
adidas2.77%1.25pp21.4M96.35%4.26%36.59%€37.795.64%
PUMA1.83%0.64pp16.7M63.38%0.78%17.48%€7.151.81%
DREAM PAIRS0.60%0.51pp18.5M33.83%2.66%5.23%€12.741.67%
Levi's1.02%0.50pp8.7M48.62%4.11%7.56%€2.021.01%
Tommy Hilfiger1.36%0.49pp17.5M34.35%0.08%1.46%€7.445.59%

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Channels Breakdown & Performance

Understand where the top brands in the Fashion category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%
40%
20%
0
On site search org
OSS paid
Refferal
Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown
adidas
PUMA
DREAM PAIRS
Levi's
Tommy Hilfiger

Top selling sub-categories in the Fashion category

Explore the breakdown of sub-categories within the Fashion category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance
Dec 2025 vs. Dec 2024
Export Excel
CategoryUnit soldChangeRevenueChangeProduct viewsChange
980.78%18.70%1.41%7118.79%
967.30%15.67%3.59%838.44%
Unterwäsche8617.73%9.21%9.65%989.50%
Activewear< 506.30%8.53%11.91%6812.98%
Socken & Strümpfe519.88%8.85%10.60%< 502.09%
Tops, T-Shirts & Hemden583.27%8.22%8.05%639.68%
Modische Hoodies & Sweatshirts für HerrenUnlock full list >0.16%6.25%9.79%636.20%
< 505.87%9.15%0.67%541.29%
Sneaker & Sportschuhe< 5015.81%4.38%10.00%746.54%
Hausschuhe8718.59%13.01%8.86%981.21%
Stiefel815.14%1.64%1.65%769.03%
Arbeit & Sicherheit929.70%8.37%9.10%1003.14%
Clogs & PantolettenUnlock full list >7.21%9.70%1.51%787.66%
< 509.67%8.31%8.93%573.25%
Hüte, Mützen & Caps916.47%14.75%3.00%882.44%
Gürtel587.90%5.34%2.91%816.94%
Handschuhe & Fäustlinge9917.48%11.94%8.54%910.42%
Schals889.81%9.92%16.55%682.46%
Brillen & ZubehörUnlock full list >8.98%3.96%4.67%< 506.78%
998.42%3.81%11.37%893.86%
Ketten1009.62%3.89%11.24%889.59%
Armbänder8618.88%2.46%9.85%< 502.40%
Ringe559.03%5.52%8.52%915.57%
Ohrringe679.94%2.03%14.04%< 508.97%
Krawattennadeln & ManschettenknöpfeUnlock full list >9.21%4.76%17.24%905.50%
623.68%3.53%18.69%< 503.45%
Armbanduhren< 506.81%1.03%15.46%601.09%
Uhrenarmbänder10011.89%6.49%9.72%813.08%
Fashion Smartwatches1002.82%18.34%3.83%7818.25%
TaschenuhrenUnlock full list >9.90%1.13%18.33%1001.06%
676.65%8.36%6.66%979.66%
989.55%6.81%18.32%9917.46%
Dessous, Nacht- & Lounge-Wäsche608.68%7.71%5.97%7718.16%
Socken & Strümpfe898.58%10.00%4.62%995.98%
Activewear551.84%9.48%0.87%7814.56%
Tops, T-Shirts & Blusen6511.79%3.83%9.97%706.87%
JeanshosenUnlock full list >9.76%9.94%16.94%912.79%
944.40%8.39%2.54%969.33%
Stiefel914.29%8.33%2.67%883.22%
Sneaker & Sportschuhe853.26%8.13%8.92%1008.10%
Hausschuhe662.56%10.33%0.19%860.85%
Clogs & Pantoletten1000.29%7.64%2.45%923.16%
PumpsUnlock full list >9.19%7.38%6.63%< 504.76%
1001.72%15.41%1.06%6215.50%
Charms & Beads< 509.22%18.83%3.42%6118.74%
Ohrringe1004.92%9.17%7.76%509.15%
Ketten868.38%7.44%14.25%1007.36%
Armbänder830.48%18.28%1.09%10018.37%
Schmuck-SetsUnlock full list >2.61%4.35%10.00%834.30%
686.64%11.90%9.19%738.86%
Hüte, Mützen & Caps561.64%6.40%7.27%799.91%
Handschuhe & Fäustlinge1004.00%2.63%8.35%979.54%
Brillen, Sonnenbrillen & Zubehör755.39%0.29%10.21%5014.73%
Gürtel10017.67%9.15%8.39%979.51%
Schals & TücherUnlock full list >13.13%7.79%6.88%< 503.02%
925.10%8.77%1.70%892.29%
Schultertaschen859.45%9.85%7.76%894.04%
Umhängetaschen9611.52%19.83%6.10%835.66%
Rucksackhandtaschen8819.97%14.42%9.22%992.21%
Shopper< 508.79%17.28%4.55%< 504.04%
HenkeltaschenUnlock full list >17.14%11.61%8.43%730.16%
1002.42%14.56%1.67%8114.65%
994.19%8.62%8.47%778.59%
Reise-Zubehör6211.22%19.86%5.94%685.50%
Schlüsselanhänger964.53%2.22%8.55%829.42%
Schlüsselmäppchen< 500.72%4.29%6.81%861.60%
Handtaschen-ZubehörUnlock full list >9.64%1.11%8.95%981.18%
6217.50%16.87%9.68%< 503.80%
Koffer & Trolleys939.85%15.11%1.79%< 509.42%
Handgepäck10011.13%19.75%9.96%955.44%
Gepäck-Sets899.89%7.87%15.76%851.82%
Reisetaschen< 508.51%16.97%4.37%663.86%
KindergepäckUnlock full list >9.82%9.49%10.06%942.47%
< 503.89%16.64%5.29%643.17%
Herren< 506.96%10.91%10.65%771.34%
Damen975.59%13.65%17.94%670.76%
KinderUnlock full list >2.37%9.91%9.25%977.59%
719.39%9.88%7.48%< 504.22%
Tagesrucksäcke846.29%9.62%8.39%6116.24%
Kinderrucksäcke814.97%1.57%8.83%< 500.12%
Sport & OutdoorUnlock full list >15.31%6.00%6.87%926.08%
705.25%7.75%0.83%< 507.70%
Taschenschirme918.26%5.88%3.78%886.46%
StockschirmeUnlock full list >9.12%7.26%6.36%824.93%
980.78%18.70%1.41%7118.79%
967.30%15.67%3.59%838.44%
Unterwäsche8617.73%9.21%9.65%989.50%
Activewear< 506.30%8.53%11.91%6812.98%
Socken & Strümpfe519.88%8.85%10.60%< 502.09%

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Top Products on the Fashion Category

Discover the most-viewed products in the Fashion category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products
Dec 2025 vs. Dec 2024
Export Excel
Filter by:
ProductCategoryBrandProduct ViewsChangeRevenueChangeUnits SoldChange
Purelei® Schmuck Adventskalender (Bicolor) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen
Purelei® Schmuck Adventskalender (Bicolor) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen
...> Schmuck-Sets
Purelei350.2K75.66%14.35%8.74%8314.18%
Purelei® Schmuck Adventskalender (Silber) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen
Purelei® Schmuck Adventskalender (Silber) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen
...> Schmuck-Sets
Purelei332.5K403.84%6.21%14.47%694.06%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)
...> Boxershorts
QINCAO281.1K51.74%9.87%19.15%656.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)
...> Boxershorts
QINCAO281.1K57.24%9.87%19.15%656.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)
...> Boxershorts
QINCAO281.1K334.25%9.87%19.15%656.03%
Purelei® Schmuck Adventskalender (Bicolor) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen
Purelei® Schmuck Adventskalender (Bicolor) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen
...> Schmuck-Sets
Purelei350.2K75.66%14.35%8.74%8314.18%
Purelei® Schmuck Adventskalender (Silber) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen
Purelei® Schmuck Adventskalender (Silber) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen
...> Schmuck-Sets
Purelei332.5K403.84%6.21%14.47%694.06%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)
...> Boxershorts
QINCAO281.1K51.74%9.87%19.15%656.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)
...> Boxershorts
QINCAO281.1K57.24%9.87%19.15%656.03%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. S - 4XL)
...> Boxershorts
QINCAO281.1K334.25%9.87%19.15%656.03%

What’s selling—and why

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Top-level analysis of the Fashion category on amazon.de

During 2025-12-01T00:00:00, the Fashion category on amazon.de generated a total revenue of €1.2B.

The leading brands in this category are adidas, PUMA, and DREAM PAIRS, which stand out in terms of revenue and consumer engagement.

The top-performing product was Purelei® Schmuck Adventskalender (Bicolor) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen, and it's the best-selling item in the category.