Best Selling Fashion Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Fashion in amazon.de for November 1, and read the full analysis below

Last updated : November 1, 2025

Top Brands on the Fashion category

See which brands are leading the Fashion category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Nov 2025 vs. Nov 2024

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
adidas	3.63%	1.90pp	17.2M	75.71%	4.76%	44.97%	€39.27	18.44%
Tommy Hilfiger	1.33%	0.53pp	4.2M	74.86%	4.43%	27.21%	€35.05	0.84%
Skechers	1.41%	0.52pp	8.6M	15.97%	3.18%	14.10%	€12.35	16.06%
Calvin Klein	0.78%	0.32pp	13.7M	49.16%	1.45%	18.76%	€38.47	18.41%
DREAM PAIRS	0.35%	0.30pp	10.2M	25.09%	2.19%	7.37%	€38.07	1.53%
adidas	3.63%	1.90pp	17.2M	75.71%	4.76%	44.97%	€39.27	18.44%
Tommy Hilfiger	1.33%	0.53pp	4.2M	74.86%	4.43%	27.21%	€35.05	0.84%
Skechers	1.41%	0.52pp	8.6M	15.97%	3.18%	14.10%	€12.35	16.06%
Calvin Klein	0.78%	0.32pp	13.7M	49.16%	1.45%	18.76%	€38.47	18.41%
DREAM PAIRS	0.35%	0.30pp	10.2M	25.09%	2.19%	7.37%	€38.07	1.53%
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Channels Breakdown & Performance

Understand where the top brands in the Fashion category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

adidas

Tommy Hilfiger

Skechers

Calvin Klein

DREAM PAIRS

Top selling sub-categories in the Fashion category

Explore the breakdown of sub-categories within the Fashion category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Nov 2025 vs. Nov 2024

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	98	0.78%	18.70%	1.41%	71	18.79%
	96	7.30%	15.67%	3.59%	83	8.44%
Activewear	< 50	6.30%	8.53%	11.91%	68	12.98%
Unterwäsche	86	17.73%	9.21%	9.65%	98	9.50%
Socken & Strümpfe	51	9.88%	8.85%	10.60%	< 50	2.09%
Tops, T-Shirts & Hemden	58	3.27%	8.22%	8.05%	63	9.68%
Modische Hoodies & Sweatshirts für Herren	Unlock full list >	0.16%	6.25%	9.79%	63	6.20%
	< 50	5.87%	9.15%	0.67%	54	1.29%
Sneaker & Sportschuhe	< 50	15.81%	4.38%	10.00%	74	6.54%
Hausschuhe	87	18.59%	13.01%	8.86%	98	1.21%
Arbeit & Sicherheit	92	9.70%	8.37%	9.10%	100	3.14%
Clogs & Pantoletten	94	7.21%	9.70%	1.51%	78	7.66%
Stiefel	Unlock full list >	5.14%	1.64%	1.65%	76	9.03%
	< 50	9.67%	8.31%	8.93%	57	3.25%
Hüte, Mützen & Caps	91	6.47%	14.75%	3.00%	88	2.44%
Gürtel	58	7.90%	5.34%	2.91%	81	6.94%
Brillen & Zubehör	67	8.98%	3.96%	4.67%	< 50	6.78%
Krawatten, Fliegen & Einstecktücher	93	19.36%	10.75%	8.90%	100	9.16%
Handschuhe & Fäustlinge	Unlock full list >	17.48%	11.94%	8.54%	91	0.42%
	99	8.42%	3.81%	11.37%	89	3.86%
Ketten	100	9.62%	3.89%	11.24%	88	9.59%
Armbänder	86	18.88%	2.46%	9.85%	< 50	2.40%
Ringe	55	9.03%	5.52%	8.52%	91	5.57%
Ohrringe	67	9.94%	2.03%	14.04%	< 50	8.97%
Krawattennadeln & Manschettenknöpfe	Unlock full list >	9.21%	4.76%	17.24%	90	5.50%
	62	3.68%	3.53%	18.69%	< 50	3.45%
Armbanduhren	< 50	6.81%	1.03%	15.46%	60	1.09%
Uhrenarmbänder	100	11.89%	6.49%	9.72%	81	3.08%
Fashion Smartwatches	100	2.82%	18.34%	3.83%	78	18.25%
Taschenuhren	Unlock full list >	9.90%	1.13%	18.33%	100	1.06%
	67	6.65%	8.36%	6.66%	97	9.66%
	98	9.55%	6.81%	18.32%	99	17.46%
Dessous, Nacht- & Lounge-Wäsche	60	8.68%	7.71%	5.97%	77	18.16%
Socken & Strümpfe	89	8.58%	10.00%	4.62%	99	5.98%
Activewear	55	1.84%	9.48%	0.87%	78	14.56%
Tops, T-Shirts & Blusen	65	11.79%	3.83%	9.97%	70	6.87%
Umstandskleidung	Unlock full list >	14.87%	9.43%	7.62%	54	1.59%
	94	4.40%	8.39%	2.54%	96	9.33%
Sneaker & Sportschuhe	85	3.26%	8.13%	8.92%	100	8.10%
Stiefel	91	4.29%	8.33%	2.67%	88	3.22%
Hausschuhe	66	2.56%	10.33%	0.19%	86	0.85%
Clogs & Pantoletten	100	0.29%	7.64%	2.45%	92	3.16%
Sandalen & Slides	Unlock full list >	1.19%	9.73%	11.84%	99	9.65%
	100	1.72%	15.41%	1.06%	62	15.50%
Ohrringe	100	4.92%	9.17%	7.76%	50	9.15%
Ketten	86	8.38%	7.44%	14.25%	100	7.36%
Armbänder	83	0.48%	18.28%	1.09%	100	18.37%
Charms & Beads	< 50	9.22%	18.83%	3.42%	61	18.74%
Schmuck-Sets	Unlock full list >	2.61%	4.35%	10.00%	83	4.30%
	68	6.64%	11.90%	9.19%	73	8.86%
Brillen, Sonnenbrillen & Zubehör	75	5.39%	0.29%	10.21%	50	14.73%
Hüte, Mützen & Caps	56	1.64%	6.40%	7.27%	79	9.91%
Gürtel	100	17.67%	9.15%	8.39%	97	9.51%
Schals & Tücher	< 50	13.13%	7.79%	6.88%	< 50	3.02%
Handschuhe & Fäustlinge	Unlock full list >	4.00%	2.63%	8.35%	97	9.54%
	92	5.10%	8.77%	1.70%	89	2.29%
Umhängetaschen	96	11.52%	19.83%	6.10%	83	5.66%
Schultertaschen	85	9.45%	9.85%	7.76%	89	4.04%
Shopper	< 50	8.79%	17.28%	4.55%	< 50	4.04%
Rucksackhandtaschen	88	19.97%	14.42%	9.22%	99	2.21%
Henkeltaschen	Unlock full list >	17.14%	11.61%	8.43%	73	0.16%
	100	2.42%	14.56%	1.67%	81	14.65%
	99	4.19%	8.62%	8.47%	77	8.59%
Reise-Zubehör	62	11.22%	19.86%	5.94%	68	5.50%
Schlüsselanhänger	96	4.53%	2.22%	8.55%	82	9.42%
Schlüsselmäppchen	< 50	0.72%	4.29%	6.81%	86	1.60%
Handtaschen-Zubehör	Unlock full list >	9.64%	1.11%	8.95%	98	1.18%
	62	17.50%	16.87%	9.68%	< 50	3.80%
Koffer & Trolleys	93	9.85%	15.11%	1.79%	< 50	9.42%
Handgepäck	100	11.13%	19.75%	9.96%	95	5.44%
Gepäck-Sets	89	9.89%	7.87%	15.76%	85	1.82%
Reisetaschen	< 50	8.51%	16.97%	4.37%	66	3.86%
Kindergepäck	Unlock full list >	9.82%	9.49%	10.06%	94	2.47%
	< 50	3.89%	16.64%	5.29%	64	3.17%
Herren	< 50	6.96%	10.91%	10.65%	77	1.34%
Damen	97	5.59%	13.65%	17.94%	67	0.76%
Kinder	Unlock full list >	2.37%	9.91%	9.25%	97	7.59%
	71	9.39%	9.88%	7.48%	< 50	4.22%
Tagesrucksäcke	84	6.29%	9.62%	8.39%	61	16.24%
Kinderrucksäcke	81	4.97%	1.57%	8.83%	< 50	0.12%
Sport & Outdoor	Unlock full list >	15.31%	6.00%	6.87%	92	6.08%
	70	5.25%	7.75%	0.83%	< 50	7.70%
Taschenschirme	91	8.26%	5.88%	3.78%	88	6.46%
Stockschirme	Unlock full list >	9.12%	7.26%	6.36%	82	4.93%
	98	0.78%	18.70%	1.41%	71	18.79%
	96	7.30%	15.67%	3.59%	83	8.44%
Activewear	< 50	6.30%	8.53%	11.91%	68	12.98%
Unterwäsche	86	17.73%	9.21%	9.65%	98	9.50%
Socken & Strümpfe	51	9.88%	8.85%	10.60%	< 50	2.09%
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Top Products on the Fashion Category

Discover the most-viewed products in the Fashion category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Nov 2025 vs. Nov 2024

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Purelei® Schmuck Adventskalender (Bicolor) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen	...> Schmuck-Sets	Purelei	351K	640.57%	14.35%	8.74%	83	14.18%
Calvin Klein Herren Boxershorts Low Rise TRUNK 3er Pack U2664G Ohne Eingriff Mehrfarbig ( Schwarz (001 Black) ) - Large	...> Retroshorts	Calvin Klein	214.8K	287.28%	14.52%	6.00%	65	8.18%
TENBST Geldbörse Herren Slim Wallet Geldbeutel mit Münzfach & RFID Schutz Leder Portmonee 8 Fächer für Kreditkarten Kartenetui Herren - Schwarz	...> Geldbörsen	TENBST	189.4K	417.03%	9.91%	4.66%	85	10.04%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. L )	...> Boxershorts	QINCAO	182.3K	16.02%	18.26%	5.64%	68	6.85%
JAKO Herren Trainingshose Active I Sporthose Herren lang mit Elastischem Bund & Seitentaschen I Trainingshose Herren lang	...> Trainingshosen	JAKO	160.9K	=	9.84%	7.42%	< 50	9.84%
Purelei® Schmuck Adventskalender (Bicolor) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen	...> Schmuck-Sets	Purelei	351K	640.57%	14.35%	8.74%	83	14.18%
Calvin Klein Herren Boxershorts Low Rise TRUNK 3er Pack U2664G Ohne Eingriff Mehrfarbig ( Schwarz (001 Black) ) - Large	...> Retroshorts	Calvin Klein	214.8K	287.28%	14.52%	6.00%	65	8.18%
TENBST Geldbörse Herren Slim Wallet Geldbeutel mit Münzfach & RFID Schutz Leder Portmonee 8 Fächer für Kreditkarten Kartenetui Herren - Schwarz	...> Geldbörsen	TENBST	189.4K	417.03%	9.91%	4.66%	85	10.04%
QINCAO Boxershorts Herren 6er Pack Ohne Kratzenden Zettel Männer Unterhosen Unterwäsche Boxer Baumwolle(Gr. L )	...> Boxershorts	QINCAO	182.3K	16.02%	18.26%	5.64%	68	6.85%
JAKO Herren Trainingshose Active I Sporthose Herren lang mit Elastischem Bund & Seitentaschen I Trainingshose Herren lang	...> Trainingshosen	JAKO	160.9K	=	9.84%	7.42%	< 50	9.84%
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Top-level analysis of the Fashion category on amazon.de

During 2025-11-01T00:00:00, the Fashion category on amazon.de generated a total revenue of €886.9M.

The leading brands in this category are adidas, Tommy Hilfiger, and Skechers, which stand out in terms of revenue and consumer engagement.

The top-performing product was Purelei® Schmuck Adventskalender (Bicolor) – 25 exklusive Schmuckstücke für jeden Anlass – Frauen Adventskalender – nachhaltig und wiederverwendbar – Geschenk für Frauen, and it's the best-selling item in the category.