Best Selling Kosmetik Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Kosmetik in amazon.de for April 1, and read the full analysis below

Last updated : April 1, 2026

Top Brands on the Kosmetik category

See which brands are leading the Kosmetik category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Apr 2026 vs. Apr 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
KIKO	1.68%	1.57pp	553.5K	82.78%	63.58%	1211.57%	€9.99	14.62%
Dyson	1.84%	1.08pp	411.4K	81.60%	55.34%	297.10%	€3.59	10.42%
La Roche-Posay	1.65%	0.76pp	539.9K	32.95%	24.77%	524.24%	€9.49	4.01%
The Ordinary	0.76%	0.60pp	332.3K	3.80%	56.91%	582.03%	€9.98	5.88%
BIOTHERM	0.82%	0.45pp	200.9K	78.81%	54.80%	1052.16%	€4.71	6.89%
KIKO	1.68%	1.57pp	553.5K	82.78%	63.58%	1211.57%	€9.99	14.62%
Dyson	1.84%	1.08pp	411.4K	81.60%	55.34%	297.10%	€3.59	10.42%
La Roche-Posay	1.65%	0.76pp	539.9K	32.95%	24.77%	524.24%	€9.49	4.01%
The Ordinary	0.76%	0.60pp	332.3K	3.80%	56.91%	582.03%	€9.98	5.88%
BIOTHERM	0.82%	0.45pp	200.9K	78.81%	54.80%	1052.16%	€4.71	6.89%
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Channels Breakdown & Performance

Understand where the top brands in the Kosmetik category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

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On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

KIKO

Dyson

La Roche-Posay

The Ordinary

BIOTHERM

Top selling sub-categories in the Kosmetik category

Explore the breakdown of sub-categories within the Kosmetik category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Apr 2026 vs. Apr 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	52	7.08%	4.32%	9.72%	96	3.25%
	62	16.84%	17.73%	7.97%	85	9.97%
Feuchtigkeitspflege	64	12.60%	18.71%	6.63%	85	3.48%
Reinigung	88	7.63%	9.28%	9.23%	< 50	12.52%
Gesichtsmasken & -kuren	53	9.40%	9.99%	6.21%	96	18.41%
Seren	73	8.23%	9.96%	3.71%	91	2.99%
Gesichtswasser	Unlock full list >	8.51%	13.69%	0.67%	< 50	9.10%
	74	7.00%	2.34%	15.78%	< 50	4.83%
Feuchtigkeitspflege	81	4.47%	2.27%	1.00%	59	8.78%
Straffung & Modellierung	91	2.23%	4.51%	5.44%	100	19.94%
Puder	< 50	0.16%	5.70%	6.22%	64	10.00%
Peelings	100	2.06%	1.98%	10.17%	95	1.14%
Fango	Unlock full list >	2.04%	2.14%	0.68%	78	14.32%
	100	12.71%	9.85%	3.15%	95	5.49%
Sonnenschutz	63	6.68%	9.50%	0.58%	84	0.07%
After Sun	77	9.11%	3.29%	9.83%	100	3.66%
Selbstbräuner	99	14.52%	16.76%	7.48%	100	1.88%
Bräunungsbeschleuniger	Unlock full list >	7.91%	9.90%	2.94%	< 50	2.23%
	100	5.90%	10.90%	10.67%	93	9.71%
Pflegestifte & Lippenbalsam	82	18.67%	10.10%	9.49%	96	3.06%
Peelings	61	10.00%	9.52%	13.42%	83	0.01%
Lippenvolumen	Unlock full list >	9.97%	0.23%	17.16%	58	7.99%
	98	1.02%	5.51%	5.12%	85	5.78%
Augenmasken	< 50	0.43%	17.07%	0.16%	86	8.72%
Cremes	60	7.05%	2.22%	3.41%	66	8.70%
Seren	62	0.09%	7.18%	2.87%	83	3.59%
Gele	52	4.09%	8.22%	2.88%	76	9.44%
Falten-Pflaster	Unlock full list >	9.47%	3.73%	18.46%	70	3.65%
	93	8.48%	1.47%	7.03%	96	5.60%
	< 50	15.96%	4.29%	10.00%	74	6.67%
Shampoos	66	10.47%	7.74%	6.88%	< 50	10.00%
Spülungen & Conditioner	100	7.78%	10.43%	4.34%	83	9.90%
Kuren	76	3.74%	6.65%	2.92%	50	5.35%
Trockenshampoos	99	6.96%	0.27%	9.27%	91	9.45%
Shampoo & Conditioner Sets	Unlock full list >	0.27%	5.78%	6.15%	95	6.56%
	76	12.79%	18.52%	6.72%	53	6.31%
Bürsten	84	2.79%	6.09%	8.11%	< 50	16.64%
Haartrockner & Zubehör	< 50	7.44%	0.72%	9.94%	80	8.20%
Kämme	100	6.81%	8.80%	1.48%	96	10.64%
Eisen	75	7.86%	8.54%	5.51%	< 50	8.62%
Lockenwickler	Unlock full list >	6.13%	0.32%	16.12%	72	8.29%
	78	16.18%	2.65%	12.37%	61	9.33%
Sprays	< 50	8.76%	6.94%	7.42%	70	18.46%
Frisier-Cremes & Wachs	56	5.20%	0.48%	1.95%	94	8.62%
Cremes & Lotionen	100	7.00%	8.10%	3.34%	82	9.76%
Gele	94	8.44%	7.39%	6.97%	95	19.52%
Haarpaste	Unlock full list >	9.61%	9.59%	1.09%	73	9.60%
	97	13.34%	5.09%	9.62%	92	9.80%
Farben	57	5.39%	7.85%	0.63%	81	7.94%
Tönungen	83	0.53%	3.75%	3.55%	< 50	4.66%
Haarmascara	< 50	2.19%	5.58%	5.39%	< 50	19.99%
Haarbleichmittel	93	18.84%	2.49%	9.85%	< 50	2.42%
Zubehör	Unlock full list >	4.56%	0.02%	1.54%	94	11.37%
	65	7.39%	8.44%	5.58%	82	17.59%
Haarreife & Stirnbänder	< 50	9.08%	7.19%	6.22%	< 50	5.02%
Haargummis	88	7.22%	15.58%	3.53%	99	8.52%
Haarklammern	91	4.67%	12.75%	1.63%	73	11.24%
Haarspangen & -clips	< 50	2.10%	4.67%	5.27%	< 50	6.03%
Haarkrallen & Spinnen	Unlock full list >	4.13%	0.37%	2.84%	90	9.42%
	89	9.91%	0.44%	9.96%	74	7.85%
	89	5.50%	1.45%	8.87%	70	9.09%
Duschgel	65	2.34%	9.42%	5.62%	98	3.03%
Handseifen	98	19.74%	10.08%	4.61%	73	10.16%
Seifen	< 50	8.83%	5.90%	7.85%	70	5.94%
Duschöle	Unlock full list >	9.55%	10.00%	6.60%	53	19.24%
	61	5.26%	9.15%	0.50%	< 50	9.11%
Deo	< 50	13.74%	9.72%	17.58%	70	4.56%
Antitranspirant-Deo	100	3.58%	9.70%	1.60%	83	8.27%
Antitranspirants	Unlock full list >	2.70%	18.51%	3.68%	100	18.42%
	77	7.17%	17.27%	8.59%	< 50	8.54%
Badesalz	69	2.09%	2.10%	4.79%	< 50	9.88%
Schaumbäder	97	5.74%	0.21%	1.32%	100	11.67%
Badebomben	81	2.28%	7.12%	7.60%	58	9.83%
Badeöle	73	4.14%	2.01%	8.14%	68	8.94%
Duschbomben	Unlock full list >	9.63%	2.94%	6.68%	91	6.57%
	60	2.31%	4.41%	5.54%	65	19.81%
Duschhauben	< 50	8.09%	0.66%	9.52%	64	9.66%
Badebürsten	53	5.57%	2.18%	1.09%	76	8.81%
Peelinghandschuhe	97	0.55%	6.61%	3.39%	98	17.67%
Schwämme	84	3.01%	6.20%	6.48%	97	18.75%
Luffaschwämme	Unlock full list >	2.17%	4.02%	7.55%	56	7.88%
Pflegesets	Unlock full list >	15.82%	2.95%	12.02%	98	9.40%
	98	9.66%	4.76%	18.66%	98	6.33%
	51	9.42%	10.00%	9.99%	76	18.54%
Lipglosse	57	1.20%	2.70%	9.15%	64	0.36%
Lippenstifte	94	6.54%	3.58%	9.53%	77	2.25%
Konturenstifte	83	7.76%	5.26%	9.90%	97	4.66%
Lipmarker	Unlock full list >	4.24%	0.50%	2.73%	89	9.39%
	81	9.48%	7.99%	9.78%	56	10.13%
Wimperntusche	90	6.15%	1.58%	14.84%	100	4.28%
Brauenstifte & -puder	99	9.85%	9.90%	7.54%	98	18.57%
Eyeliner	93	10.00%	9.53%	8.56%	< 50	15.70%
Wimpernpflege	80	1.81%	4.29%	7.36%	95	7.71%
Lidschatten	Unlock full list >	17.02%	17.55%	8.13%	54	9.96%
	92	19.86%	14.73%	10.79%	94	9.69%
Grundierung	85	7.81%	5.33%	9.91%	98	4.77%
Concealer	< 50	8.76%	6.76%	9.99%	75	7.33%
Make-Up Finish	< 50	3.84%	2.41%	7.68%	< 50	8.48%
Make-Up Basis	< 50	14.26%	9.05%	16.57%	66	8.28%
Puder	Unlock full list >	6.60%	3.66%	9.55%	76	2.36%
	100	6.95%	2.01%	13.28%	95	14.13%
Temporäre Tattoos	93	2.01%	4.79%	5.15%	91	19.74%
Glitzer	53	0.30%	4.18%	6.12%	< 50	10.00%
Henna	< 50	3.92%	6.89%	7.81%	< 50	17.29%
Körperfarben	85	5.55%	0.06%	10.50%	82	14.43%
Concealer	Unlock full list >	9.45%	1.81%	4.58%	91	9.85%
Make-Up Paletten	Unlock full list >	0.15%	7.47%	6.72%	61	3.31%
	100	3.27%	7.73%	3.73%	97	4.25%
	< 50	8.93%	9.89%	5.17%	63	16.40%
Künstliche Nägel & Zubehör	< 50	5.07%	1.69%	8.88%	55	0.01%
Gellack	100	7.41%	9.21%	14.36%	97	10.57%
Hilfsmittel	84	9.84%	8.74%	10.24%	80	2.35%
Nagellackentferner	61	9.89%	15.15%	1.83%	< 50	9.43%
Farblack	Unlock full list >	0.96%	4.48%	6.51%	94	1.86%
	90	13.00%	18.58%	10.00%	86	6.29%
Hand- & Nagelcremes	100	12.83%	5.00%	16.66%	74	5.08%
Fußcremes	93	9.29%	14.51%	1.31%	100	9.29%
Nagelhautpflegeöle	< 50	17.05%	8.57%	8.19%	68	9.62%
Feuchtigkeitsspendende Handschuhe	68	1.43%	4.98%	4.42%	72	18.89%
Feuchtigkeitsspendende Socken	Unlock full list >	3.48%	3.03%	8.14%	70	9.64%
	86	14.19%	5.96%	9.98%	66	9.94%
Nagelknipser	67	18.55%	8.68%	8.34%	< 50	0.62%
Nagelfeilen	62	5.60%	8.99%	1.01%	95	9.26%
Sets & Kits	86	9.97%	1.14%	9.89%	99	8.74%
Nagelscheren	< 50	8.66%	1.14%	9.62%	56	8.17%
Zubehör zur Nagelhautpflege	Unlock full list >	18.24%	8.68%	5.43%	< 50	8.76%
	86	9.86%	9.44%	10.36%	98	9.55%
Nagelhärter	< 50	17.09%	14.18%	9.65%	54	8.13%
Nagelwachstumsformeln	< 50	10.00%	8.74%	13.14%	< 50	12.30%
Nagelaufheller	97	6.08%	11.29%	9.04%	95	9.02%
Nagelfestiger	97	9.86%	7.78%	15.98%	85	2.00%
Nagelhautpflege	Unlock full list >	14.32%	19.93%	9.98%	91	5.61%
	52	7.08%	4.32%	9.72%	96	3.25%
	62	16.84%	17.73%	7.97%	85	9.97%
Feuchtigkeitspflege	64	12.60%	18.71%	6.63%	85	3.48%
Reinigung	88	7.63%	9.28%	9.23%	< 50	12.52%
Gesichtsmasken & -kuren	53	9.40%	9.99%	6.21%	96	18.41%
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Top Products on the Kosmetik Category

Discover the most-viewed products in the Kosmetik category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Apr 2026 vs. Apr 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml	...> Gesicht	The Ordinary	127.1K	=	0.86%	1.85%	66	4.17%
La Roche Posay Effaclar Schäumendes Reinigungsgel für zu Akne neigende fettige Haut Reinigt und beruhigt Mit Phylobioma und Zink 400 ml	...> Reinigungsmilch & Cremes	La Roche-Posay	106.1K	=	5.59%	1.82%	93	5.49%
Dyson Airwrap i.d.™ Multi-Haarstyler und -trockner - Straight+Wavy	...> Multistyler	Dyson	97.8K	=	8.24%	9.90%	85	12.10%
Haarschneidemaschine für Männer Professionell Kabellose Haarschneidemaschine profi zum Haareschneider Haarschneider Herren und Trimmer Set Elektrischer Trimmer Herren mit Paket Box(Gray)	...> Haarscherer	VGRPRO	95.4K	=	3.99%	8.60%	91	8.17%
Botanic Hearth Rosmarin Haaröl – Haarwachstum & stärkende Pflege mit Biotin Jojoba- & Rizinusöl nährend & volumengebend Non-GMO – 198 ml	...> Haaröl	Botanic Hearth	93.7K	=	1.98%	5.42%	96	3.77%
The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml	...> Gesicht	The Ordinary	127.1K	=	0.86%	1.85%	66	4.17%
La Roche Posay Effaclar Schäumendes Reinigungsgel für zu Akne neigende fettige Haut Reinigt und beruhigt Mit Phylobioma und Zink 400 ml	...> Reinigungsmilch & Cremes	La Roche-Posay	106.1K	=	5.59%	1.82%	93	5.49%
Dyson Airwrap i.d.™ Multi-Haarstyler und -trockner - Straight+Wavy	...> Multistyler	Dyson	97.8K	=	8.24%	9.90%	85	12.10%
Haarschneidemaschine für Männer Professionell Kabellose Haarschneidemaschine profi zum Haareschneider Haarschneider Herren und Trimmer Set Elektrischer Trimmer Herren mit Paket Box(Gray)	...> Haarscherer	VGRPRO	95.4K	=	3.99%	8.60%	91	8.17%
Botanic Hearth Rosmarin Haaröl – Haarwachstum & stärkende Pflege mit Biotin Jojoba- & Rizinusöl nährend & volumengebend Non-GMO – 198 ml	...> Haaröl	Botanic Hearth	93.7K	=	1.98%	5.42%	96	3.77%
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Top-level analysis of the Kosmetik category on amazon.de

During 2026-04-01T00:00:00, the Kosmetik category on amazon.de generated a total revenue of €209.6M.

The leading brands in this category are KIKO, Dyson, and La Roche-Posay, which stand out in terms of revenue and consumer engagement.

The top-performing product was The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml, and it's the best-selling item in the category.