Best Selling Kosmetik Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Kosmetik in amazon.de for September 1, and read the full analysis below

Last updated : September 1, 2026

Top Brands on the Kosmetik category

See which brands are leading the Kosmetik category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Sep 2026 vs. Sep 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
KIKO	1.34%	1.25pp	445.2K	58.83%	62.64%	1194.11%	€9.60	12.52%
The Ordinary	0.88%	0.71pp	151.4K	58.44%	48.14%	101.78%	€7.58	3.67%
Dragonhawk	0.64%	0.60pp	331.4K	1.91%	37.73%	1125.00%	€3.99	8.76%
medicube	0.63%	0.42pp	306.9K	15.69%	57.49%	1142.70%	€5.08	5.72%
DREAME	0.45%	0.41pp	445.2K	43.53%	51.50%	547.86%	€4.52	12.45%
KIKO	1.34%	1.25pp	445.2K	58.83%	62.64%	1194.11%	€9.60	12.52%
The Ordinary	0.88%	0.71pp	151.4K	58.44%	48.14%	101.78%	€7.58	3.67%
Dragonhawk	0.64%	0.60pp	331.4K	1.91%	37.73%	1125.00%	€3.99	8.76%
medicube	0.63%	0.42pp	306.9K	15.69%	57.49%	1142.70%	€5.08	5.72%
DREAME	0.45%	0.41pp	445.2K	43.53%	51.50%	547.86%	€4.52	12.45%
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Channels Breakdown & Performance

Understand where the top brands in the Kosmetik category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

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On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

KIKO

The Ordinary

Dragonhawk

medicube

DREAME

Top selling sub-categories in the Kosmetik category

Explore the breakdown of sub-categories within the Kosmetik category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Sep 2026 vs. Sep 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	93	8.48%	1.47%	7.03%	96	5.60%
	< 50	15.96%	4.29%	10.00%	74	6.67%
Shampoos	66	10.47%	7.74%	6.88%	< 50	10.00%
Spülungen & Conditioner	100	7.78%	10.43%	4.34%	83	9.90%
Kuren	76	3.74%	6.65%	2.92%	50	5.35%
Shampoo & Conditioner Sets	80	0.27%	5.78%	6.15%	95	6.56%
Trockenshampoos	Unlock full list >	6.96%	0.27%	9.27%	91	9.45%
	78	16.18%	2.65%	12.37%	61	9.33%
Sprays	< 50	8.76%	6.94%	7.42%	70	18.46%
Frisier-Cremes & Wachs	56	5.20%	0.48%	1.95%	94	8.62%
Cremes & Lotionen	100	7.00%	8.10%	3.34%	82	9.76%
Gele	94	8.44%	7.39%	6.97%	95	19.52%
Haarpaste	Unlock full list >	9.61%	9.59%	1.09%	73	9.60%
	76	12.79%	18.52%	6.72%	53	6.31%
Bürsten	84	2.79%	6.09%	8.11%	< 50	16.64%
Kämme	100	6.81%	8.80%	1.48%	96	10.64%
Haartrockner & Zubehör	< 50	7.44%	0.72%	9.94%	80	8.20%
Eisen	75	7.86%	8.54%	5.51%	< 50	8.62%
Lockenwickler	Unlock full list >	6.13%	0.32%	16.12%	72	8.29%
	97	13.34%	5.09%	9.62%	92	9.80%
Farben	57	5.39%	7.85%	0.63%	81	7.94%
Tönungen	83	0.53%	3.75%	3.55%	< 50	4.66%
Haarmascara	< 50	2.19%	5.58%	5.39%	< 50	19.99%
Zubehör	92	4.56%	0.02%	1.54%	94	11.37%
Henna	Unlock full list >	10.39%	1.73%	8.74%	88	1.81%
	65	7.39%	8.44%	5.58%	82	17.59%
Haargummis	88	7.22%	15.58%	3.53%	99	8.52%
Haarreife & Stirnbänder	< 50	9.08%	7.19%	6.22%	< 50	5.02%
Haarklammern	91	4.67%	12.75%	1.63%	73	11.24%
Haarspangen & -clips	< 50	2.10%	4.67%	5.27%	< 50	6.03%
Haarkrallen & Spinnen	Unlock full list >	4.13%	0.37%	2.84%	90	9.42%
	52	7.08%	4.32%	9.72%	96	3.25%
	62	16.84%	17.73%	7.97%	85	9.97%
Feuchtigkeitspflege	64	12.60%	18.71%	6.63%	85	3.48%
Reinigung	88	7.63%	9.28%	9.23%	< 50	12.52%
Gesichtsmasken & -kuren	53	9.40%	9.99%	6.21%	96	18.41%
Seren	73	8.23%	9.96%	3.71%	91	2.99%
Gesichtswasser	Unlock full list >	8.51%	13.69%	0.67%	< 50	9.10%
	74	7.00%	2.34%	15.78%	< 50	4.83%
Feuchtigkeitspflege	81	4.47%	2.27%	1.00%	59	8.78%
Straffung & Modellierung	91	2.23%	4.51%	5.44%	100	19.94%
Peelings	100	2.06%	1.98%	10.17%	95	1.14%
Puder	< 50	0.16%	5.70%	6.22%	64	10.00%
Fango	Unlock full list >	2.04%	2.14%	0.68%	78	14.32%
	100	12.71%	9.85%	3.15%	95	5.49%
Sonnenschutz	63	6.68%	9.50%	0.58%	84	0.07%
After Sun	77	9.11%	3.29%	9.83%	100	3.66%
Selbstbräuner	99	14.52%	16.76%	7.48%	100	1.88%
Bräunungsbeschleuniger	Unlock full list >	7.91%	9.90%	2.94%	< 50	2.23%
	100	5.90%	10.90%	10.67%	93	9.71%
Pflegestifte & Lippenbalsam	82	18.67%	10.10%	9.49%	96	3.06%
Lippenvolumen	< 50	9.97%	0.23%	17.16%	58	7.99%
Peelings	Unlock full list >	10.00%	9.52%	13.42%	83	0.01%
	98	1.02%	5.51%	5.12%	85	5.78%
Augenmasken	< 50	0.43%	17.07%	0.16%	86	8.72%
Cremes	60	7.05%	2.22%	3.41%	66	8.70%
Seren	62	0.09%	7.18%	2.87%	83	3.59%
Balsame	68	6.22%	1.64%	9.70%	97	1.57%
Gele	Unlock full list >	4.09%	8.22%	2.88%	76	9.44%
	89	9.91%	0.44%	9.96%	74	7.85%
	89	5.50%	1.45%	8.87%	70	9.09%
Duschgel	65	2.34%	9.42%	5.62%	98	3.03%
Handseifen	98	19.74%	10.08%	4.61%	73	10.16%
Seifen	< 50	8.83%	5.90%	7.85%	70	5.94%
Duschöle	Unlock full list >	9.55%	10.00%	6.60%	53	19.24%
	61	5.26%	9.15%	0.50%	< 50	9.11%
Deo	< 50	13.74%	9.72%	17.58%	70	4.56%
Antitranspirant-Deo	100	3.58%	9.70%	1.60%	83	8.27%
Antitranspirants	Unlock full list >	2.70%	18.51%	3.68%	100	18.42%
	60	2.31%	4.41%	5.54%	65	19.81%
Badebürsten	53	5.57%	2.18%	1.09%	76	8.81%
Schwämme	84	3.01%	6.20%	6.48%	97	18.75%
Duschhauben	< 50	8.09%	0.66%	9.52%	64	9.66%
Peelinghandschuhe	97	0.55%	6.61%	3.39%	98	17.67%
Luffaschwämme	Unlock full list >	2.17%	4.02%	7.55%	56	7.88%
	77	7.17%	17.27%	8.59%	< 50	8.54%
Badesalz	69	2.09%	2.10%	4.79%	< 50	9.88%
Schaumbäder	97	5.74%	0.21%	1.32%	100	11.67%
Badebomben	81	2.28%	7.12%	7.60%	58	9.83%
Badeöle	73	4.14%	2.01%	8.14%	68	8.94%
Duschbomben	Unlock full list >	9.63%	2.94%	6.68%	91	6.57%
Pflegesets	Unlock full list >	15.82%	2.95%	12.02%	98	9.40%
	100	3.27%	7.73%	3.73%	97	4.25%
	< 50	8.93%	9.89%	5.17%	63	16.40%
Künstliche Nägel & Zubehör	< 50	5.07%	1.69%	8.88%	55	0.01%
Gellack	100	7.41%	9.21%	14.36%	97	10.57%
Hilfsmittel	84	9.84%	8.74%	10.24%	80	2.35%
Nagellackentferner	61	9.89%	15.15%	1.83%	< 50	9.43%
Farblack	Unlock full list >	0.96%	4.48%	6.51%	94	1.86%
	86	14.19%	5.96%	9.98%	66	9.94%
Nagelfeilen	62	5.60%	8.99%	1.01%	95	9.26%
Nagelknipser	67	18.55%	8.68%	8.34%	< 50	0.62%
Sets & Kits	86	9.97%	1.14%	9.89%	99	8.74%
Nagelscheren	< 50	8.66%	1.14%	9.62%	56	8.17%
Zubehör zur Nagelhautpflege	Unlock full list >	18.24%	8.68%	5.43%	< 50	8.76%
	90	13.00%	18.58%	10.00%	86	6.29%
Fußcremes	93	9.29%	14.51%	1.31%	100	9.29%
Hand- & Nagelcremes	100	12.83%	5.00%	16.66%	74	5.08%
Nagelhautpflegeöle	< 50	17.05%	8.57%	8.19%	68	9.62%
Fußbäder	96	9.43%	6.50%	18.99%	100	18.13%
Feuchtigkeitsspendende Socken	Unlock full list >	3.48%	3.03%	8.14%	70	9.64%
	86	9.86%	9.44%	10.36%	98	9.55%
Nagelhärter	< 50	17.09%	14.18%	9.65%	54	8.13%
Nagelwachstumsformeln	< 50	10.00%	8.74%	13.14%	< 50	12.30%
Nagelfestiger	97	9.86%	7.78%	15.98%	85	2.00%
Nagelaufheller	97	6.08%	11.29%	9.04%	95	9.02%
Nagelhautpflege	Unlock full list >	14.32%	19.93%	9.98%	91	5.61%
	98	9.66%	4.76%	18.66%	98	6.33%
	51	9.42%	10.00%	9.99%	76	18.54%
Lipglosse	57	1.20%	2.70%	9.15%	64	0.36%
Lippenstifte	94	6.54%	3.58%	9.53%	77	2.25%
Konturenstifte	83	7.76%	5.26%	9.90%	97	4.66%
Lipmarker	Unlock full list >	4.24%	0.50%	2.73%	89	9.39%
	92	19.86%	14.73%	10.79%	94	9.69%
Grundierung	85	7.81%	5.33%	9.91%	98	4.77%
Make-Up Finish	< 50	3.84%	2.41%	7.68%	< 50	8.48%
Rouge	96	11.46%	6.41%	19.45%	100	7.18%
Highlighters	86	2.42%	7.21%	4.50%	90	9.83%
Concealer	Unlock full list >	8.76%	6.76%	9.99%	75	7.33%
	81	9.48%	7.99%	9.78%	56	10.13%
Wimperntusche	90	6.15%	1.58%	14.84%	100	4.28%
Brauenstifte & -puder	99	9.85%	9.90%	7.54%	98	18.57%
Lidschatten	79	17.02%	17.55%	8.13%	54	9.96%
Eyeliner	93	10.00%	9.53%	8.56%	< 50	15.70%
Wimpernpflege	Unlock full list >	1.81%	4.29%	7.36%	95	7.71%
	100	6.95%	2.01%	13.28%	95	14.13%
Temporäre Tattoos	93	2.01%	4.79%	5.15%	91	19.74%
Glitzer	53	0.30%	4.18%	6.12%	< 50	10.00%
Henna	< 50	3.92%	6.89%	7.81%	< 50	17.29%
Körperfarben	85	5.55%	0.06%	10.50%	82	14.43%
Concealer	Unlock full list >	9.45%	1.81%	4.58%	91	9.85%
Make-Up Paletten	Unlock full list >	0.15%	7.47%	6.72%	61	3.31%
	93	8.48%	1.47%	7.03%	96	5.60%
	< 50	15.96%	4.29%	10.00%	74	6.67%
Shampoos	66	10.47%	7.74%	6.88%	< 50	10.00%
Spülungen & Conditioner	100	7.78%	10.43%	4.34%	83	9.90%
Kuren	76	3.74%	6.65%	2.92%	50	5.35%
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Top Products on the Kosmetik Category

Discover the most-viewed products in the Kosmetik category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
celimax The Vita A Retinal Shot Tightening Booster 15ml	...> Seren	celimax	195.3K	603.46%	3.28%	9.78%	94	7.23%
The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml	...> Gesicht	The Ordinary	123.1K	=	0.86%	1.85%	66	4.17%
eLander 3x Temporäre Tattoo Natürliche + 10x Henna Schablone Mehndi Tattoos Kegel Tätowierung (Braun)	...> Temporäre Tattoos	eLander	91.4K	=	2.78%	9.99%	88	9.32%
NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 50 100% transparenter und erfrischender Sonnenschutz schweißresistente & extra wasserfeste Sonnencreme mit LSF 50 200 ml	...> Körpersonnenschutz	NIVEA	90.4K	=	2.54%	7.32%	100	9.70%
Golecha Henna-Kegel rotbraun 4er-Pack	...> Henna	Golecha	88.6K	14.58%	6.65%	18.16%	< 50	1.65%
celimax The Vita A Retinal Shot Tightening Booster 15ml	...> Seren	celimax	195.3K	603.46%	3.28%	9.78%	94	7.23%
The Ordinary Niacinamide 10% + Zinc 1% Aufhellendes und glättendes Serum für zu Unreinheiten neigende Haut 30ml	...> Gesicht	The Ordinary	123.1K	=	0.86%	1.85%	66	4.17%
eLander 3x Temporäre Tattoo Natürliche + 10x Henna Schablone Mehndi Tattoos Kegel Tätowierung (Braun)	...> Temporäre Tattoos	eLander	91.4K	=	2.78%	9.99%	88	9.32%
NIVEA SUN UV Dry Protect Sport Sonnenspray LSF 50 100% transparenter und erfrischender Sonnenschutz schweißresistente & extra wasserfeste Sonnencreme mit LSF 50 200 ml	...> Körpersonnenschutz	NIVEA	90.4K	=	2.54%	7.32%	100	9.70%
Golecha Henna-Kegel rotbraun 4er-Pack	...> Henna	Golecha	88.6K	14.58%	6.65%	18.16%	< 50	1.65%
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Top-level analysis of the Kosmetik category on amazon.de

During 2026-09-01T00:00:00, the Kosmetik category on amazon.de generated a total revenue of €200.1M.

The leading brands in this category are KIKO, The Ordinary, and Dragonhawk, which stand out in terms of revenue and consumer engagement.

The top-performing product was celimax The Vita A Retinal Shot Tightening Booster 15ml, and it's the best-selling item in the category.