Best Selling Bettwaren & Bettwäsche Products & Brands on amazon.de

See the full list of Market Leaders In Amazon Bettwaren & Bettwäsche in amazon.de for August 1, and read the full analysis below

Last updated : August 1, 2026

Top Brands on the Bettwaren & Bettwäsche category

See which brands are leading the Bettwaren & Bettwäsche category on amazon.de. Analyze data on top brands, including their revenue, product views, and conversion rates, offering a clear picture of brand competitiveness within the category.

Top Brands

Aug 2026 vs. Aug 2025

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Brand	Revenue share	Change	Product views	Change	CVR	Change	ASP	Change
sleepling	3.63%	1.98pp	560.4K	12.54%	14.41%	91.23%	€25.81	12.00%
JACOBSON	2.90%	1.19pp	407.5K	4.85%	9.47%	89.45%	€23.37	8.30%
Zelesta	1.17%	1.01pp	521.1K	6.78%	8.07%	34.84%	€20.45	11.71%
LAYNENBURG	0.94%	0.80pp	507.5K	11.06%	5.64%	91.10%	€17.03	2.04%
Siebenschläfer	2.47%	0.77pp	470.4K	12.19%	1.30%	90.83%	€19.10	8.87%
sleepling	3.63%	1.98pp	560.4K	12.54%	14.41%	91.23%	€25.81	12.00%
JACOBSON	2.90%	1.19pp	407.5K	4.85%	9.47%	89.45%	€23.37	8.30%
Zelesta	1.17%	1.01pp	521.1K	6.78%	8.07%	34.84%	€20.45	11.71%
LAYNENBURG	0.94%	0.80pp	507.5K	11.06%	5.64%	91.10%	€17.03	2.04%
Siebenschläfer	2.47%	0.77pp	470.4K	12.19%	1.30%	90.83%	€19.10	8.87%
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Channels Breakdown & Performance

Understand where the top brands in the Bettwaren & Bettwäsche category get their traffic. This section breaks down the leading traffic sources, revealing which channels drive the most visibility and sales for top-performing brands.

60%

40%

20%

0

On site search org

OSS paid

Refferal

Social

See how top brands drive traffic and sales on Amazon.

See full channel breakdown

sleepling

JACOBSON

Zelesta

LAYNENBURG

Siebenschläfer

Top selling sub-categories in the Bettwaren & Bettwäsche category

Explore the breakdown of sub-categories within the Bettwaren & Bettwäsche category. This section provides insights into the performance of different sub-categories, helping to identify which segments are growing, which are most competitive, and where consumer interest is shifting.

Performance

Aug 2026 vs. Aug 2025

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Category	Unit sold	Change	Revenue	Change	Product views	Change
	95	4.09%	2.08%	8.06%	92	17.02%
Spannbetttücher	95	3.99%	0.20%	2.99%	80	9.47%
Kissenbezüge	< 50	8.59%	9.76%	9.73%	54	10.56%
Bettlaken	< 50	2.25%	4.48%	5.46%	62	19.90%
Kissenbezug- & Lakensets	< 50	2.10%	4.08%	7.51%	< 50	7.84%
Kopfkissenschutzbezüge	Unlock full list >	4.50%	2.24%	8.53%	96	8.79%
	96	7.16%	0.10%	9.32%	81	8.70%
Kopfkissen	95	2.34%	7.00%	4.16%	100	6.59%
Nackenhörnchen	88	7.10%	2.25%	13.63%	98	11.27%
Schwangerschafts- & Seitenschläferkissen	< 50	9.06%	5.69%	19.37%	< 50	19.77%
Beinkissen	91	8.22%	4.08%	16.48%	94	17.34%
Nackenrollen	Unlock full list >	4.61%	9.70%	8.58%	96	9.40%
Bettdecken	91	4.33%	8.86%	7.77%	97	1.10%
	76	1.75%	15.37%	1.09%	< 50	10.32%
Bettwäsche-Sets	86	10.07%	5.13%	5.34%	64	6.53%
Bettbezüge	52	15.51%	7.16%	9.91%	< 50	4.96%
Bezüge für Bettdecken	Unlock full list >	3.17%	9.78%	2.05%	99	8.05%
	67	6.95%	10.93%	10.63%	96	1.32%
Matratzen-Schutzhüllen	75	4.31%	3.10%	9.93%	99	3.04%
Matratzenauflagen	Unlock full list >	8.09%	8.22%	13.42%	< 50	3.25%
	95	4.09%	2.08%	8.06%	92	17.02%
Spannbetttücher	95	3.99%	0.20%	2.99%	80	9.47%
Kissenbezüge	< 50	8.59%	9.76%	9.73%	54	10.56%
Bettlaken	< 50	2.25%	4.48%	5.46%	62	19.90%
Kissenbezug- & Lakensets	< 50	2.10%	4.08%	7.51%	< 50	7.84%
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Top Products on the Bettwaren & Bettwäsche Category

Discover the most-viewed products in the Bettwaren & Bettwäsche category. This section highlights the top-performing products based on product views, revenue, and units sold, giving a snapshot of what’s driving consumer interest and purchases.

Top products

Aug 2026 vs. Aug 2025

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Product	Category	Brand	Product Views	Change	Revenue	Change	Units Sold	Change
Derila Ergo Schmetterlingskissen Memory Foam Nackenkissen Seitenschläfer	...> Nackenhörnchen	Derila	111.8K	114.55%	6.45%	6.11%	85	17.19%
Intex 64757 Classic Downy Blue Dura-Beam Serie Twin Luftbett Blau 191 x 99 x 25 cm (L x B x H)	...> Luftbetten	Intex	69.5K	9.17%	0.76%	13.31%	< 50	9.06%
Utopia Bedding - Spannbettlaken 180x200cm - Grau	...> Spannbetttücher	Utopia Bedding	63.7K	6.76%	9.92%	7.68%	85	1.81%
Siebenschläfer Sommerdecke 135x200 cm - dünne und leichte Bettdecke für den Sommer (135 x 200 cm - leichte Sommer-Bettdecke)	...> Bettdecken	Siebenschläfer	63.2K	19.82%	2.16%	8.57%	62	2.62%
BLACKROLL® Recovery Pillow (50 x 30 cm) Kopfkissen für erholsamen Schlaf ergonomisches Kissen mit Travel Bag für Reisen Nackenkissen aus Viscose Memory Schaum Made in Germany	...> Kopfkissen	BLACKROLL	62.2K	38.91%	8.04%	13.38%	98	6.38%
Derila Ergo Schmetterlingskissen Memory Foam Nackenkissen Seitenschläfer	...> Nackenhörnchen	Derila	111.8K	114.55%	6.45%	6.11%	85	17.19%
Intex 64757 Classic Downy Blue Dura-Beam Serie Twin Luftbett Blau 191 x 99 x 25 cm (L x B x H)	...> Luftbetten	Intex	69.5K	9.17%	0.76%	13.31%	< 50	9.06%
Utopia Bedding - Spannbettlaken 180x200cm - Grau	...> Spannbetttücher	Utopia Bedding	63.7K	6.76%	9.92%	7.68%	85	1.81%
Siebenschläfer Sommerdecke 135x200 cm - dünne und leichte Bettdecke für den Sommer (135 x 200 cm - leichte Sommer-Bettdecke)	...> Bettdecken	Siebenschläfer	63.2K	19.82%	2.16%	8.57%	62	2.62%
BLACKROLL® Recovery Pillow (50 x 30 cm) Kopfkissen für erholsamen Schlaf ergonomisches Kissen mit Travel Bag für Reisen Nackenkissen aus Viscose Memory Schaum Made in Germany	...> Kopfkissen	BLACKROLL	62.2K	38.91%	8.04%	13.38%	98	6.38%
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Top-level analysis of the Bettwaren & Bettwäsche category on amazon.de

During 2026-08-01T00:00:00, the Bettwaren & Bettwäsche category on amazon.de generated a total revenue of €57.5M.

The leading brands in this category are sleepling, JACOBSON, and Zelesta, which stand out in terms of revenue and consumer engagement.

The top-performing product was Derila Ergo Schmetterlingskissen Memory Foam Nackenkissen Seitenschläfer, and it's the best-selling item in the category.